Mr. Magic DJ is a renowned disc jockey who has gained recognition in the music industry for his exceptional skills and electrifying performances. With a passion for music that runs through his veins, Mr. Magic DJ has established himself as a force to be reckoned with. Born and raised in a small town, Mr. Magic DJ's journey into the world of music started at a young age.
Reflections on hip-hop pioneer Mr. Magic
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Last week, in acknowledgement of his 61st physical day anniversary, the hip-hop community paid due respect to one of the urban culture’s most influential pioneers, Mr. Magic. His partner, DJ Marley Marl, paid tribute to him during his “Marley Marl Noon Mix Show” Wednesday and again Friday during his “Golden Era” radio program (8 p.m.-10 p.m.), both on 107.5 WBLS FM.
Born in the Bronx March 15, 1956, John Rivas, aka Mr. Magic, became the first DJ on commercial radio to have an exclusive hip-hop music radio show with his “Rap Attack” program, featuring DJ Marley Marl and co-producer Fly Ty, on WHBI 96.3 FM in 1981. This time was at the dawn of hip-hop music, during the era when disco, funk and soul music dominated Black radio, and virtually no rap music was played over commercial air waves.
“Hangin’ posters on my wall, every Saturday, Mr. Magic, Marley Marl”—Biggie Smalls in his 1994 hit single, “Juicy”
In July 1982, “Rap Attack” premiered on WBLS 107.5 FM, beaming hip-hop music, which was then primarily heard at local house parties, in city clubs, on college radio and on cassette tapes of classic live park battles, straight into millions of people’s homes and cars, each Friday and Saturday night from 9 p.m. to midnight.
“Mr. Magic is the Frankie Crocker of hip-hop,” contends music producer Witch Doctor, who crafted the tracks for Masta Ace’s 1991 single “Jeep A$$ N!&&@” and Biggie Smalls’ original “One More Chance.”
“Mr. Magic’s Rap Attack” helped validate hip-hop music, which many at the time considered to be just a fad. Magic and Marley broke countless acts on their show, launching many careers. Some recall legendary freestyle features by previously unknown artists who soon thereafter became household names.
For example, in 1984 while riding the Staten Island Ferry, he discovered the Force M.D.’s, expressing their unique blend of doo wop, hip-hop, harmonizing soul. He brought them up to his show to display their skills and shortly thereafter they were signed to Tommy Boy Records.
Also that year he recorded the inspirational “Magic’s Message (There’s a Better Way),” his only record as an artist.
Throughout the next several years Mr. Magic and Marley Marl assembled one of the most respected crews of hip-hop artists ever, known as the Juice Crew, featuring MC Shan, TJ Swan, Biz Markie, Kool G Rap & DJ Polo, Masta Ace, Roxanne Shante, Big Daddy Kane, Craig G and Tragedy. This assortment of artistic talent upped the ante for all other aspiring artists as they lay the foundation for what eventually became known as hip-hop’s Golden Era.
It was Mr. Magic’s denial of a then unknown KRS-One’s inclusion into the Juice Crew that sparked one of hip-hop’s most competitive and popular rivalries, known as the legendary Bridge Wars. KRS was later backed by Kool DJ Red Alert at the competing 98.7 KISS FM radio station. The spirited artistic battles helped bring more attention to the fledging hip-hop generation, while also serving to display its diversity.
Many recall how Sir Juice, as he was also known, contributed immensely to hip-hop slang by popularizing phrases from the concrete jungle. For example, naming local ‘hoods over the air waves by what they’re called in the streets: Money Makin’ Manhattan, the Boogie Down Bronx, Do or Die Bed-Stuy, Brownsville-never ran, never will, etc.
“I gotta have it, I miss Mr. Magic”—Nas in his 1992 single “Half Time”
In 1988, after firmly establishing hip-hop music over NYC’s airwaves for six very influential years, Mr. Magic went on hiatus, only to return on the recently switched format Hot 97 FM in the early 1990s with his new program, “The Classic Showcase.”
In his 1995 track “Old School,” Tupac Shakur shouted Mr. Magic out.
In 2002, Mr. Magic’s distinctive voice was heard in “Grand Theft Auto: Vice City” on one of the in-game radio stations.
Just as Magic and Marley were planning to reunite and treat the current generation of hip-hoppers to their taste of Golden Era caliber music on Power 105 FM, Mr. Magic transitioned onto the ancestral realm the morning of Oct. 2, 2009, after suffering a heart attack at 53 years of age.
“Persistence always overcome resistance!” were Mr. Magic’s inspirational words as he concluded his shows.
Magic DJ's journey into the world of music started at a young age. Even as a child, he was always drawn to the rhythm and melodies that filled the airwaves. He would spend hours listening to his favorite songs and trying to replicate them on his own.
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New York Class: The Irrepressible Mr. Magic
It’s the mid-’80s and the scene is a strikingly more analog New York City. A low baritone voice resonates through radio speakers, announcing with pride: “Back by popular demand… it’s the official voice of hip hop… Mr. Magic.”
The final words, “Mr. Magic,” echo into infinity, and a young, confident individual cracks an infectious smile as he approaches the broadcast microphone. His unmistakable voice booms, “WBLS FM, 107.5 - Good evening to ya SUPER listeners! How ya doing tonight, all ya fly guys and fly girls? Once again, welcome to the world famous Mr. Magic Rap Attack. ‘Bout that time for my Engineer All-Star to put his golden mixing gloves on… we gonna have some fun tonight!”
Magic would throw jabs mercilessly, referring to Red Alert as “Red Dirt” or “Woody Woodpecker.”
The man is John Rivas, but he is known better as Sir Juice, the one and only Mr. Magic. It’s 1985 and he hasn’t even reached the age of 30, yet he already sounds like one of the greatest professionals to ever grace the radio waves. Mr. Magic possessed a gift of gab, and spoke to his audience with respect, a tone to his voice that let you know you were one of the chosen few tuning in to the coolest radio show of all time. Collectively referring to his audience as “Juice,” they were in on the secret, getting hip to the newest lingo and the latest sounds.
Magic’s show began as the Mr. Magic Disco Showcase – back when there simply wasn’t enough rap music to fill up a time slot. But by 1985, a few years had passed and Rivas was in his prime, approaching the pinnacle of his industry. He had been hired, fired, then re-hired again by WBLS, the “World’s Best Looking Sound,” in New York City. Along the way he also crossed paths with Marlon Williams, AKA the now iconic DJ Marley Marl, who was on the turntables every show. The two were kindred spirits, each taking advantage of the other’s talents to create something special.
Magic had an innate sense of how to make his show larger-than-life. Many close to him were awarded status as part of “The Juice Crew,” but for Magic, Marley, and his business partner Tyrone “Fly Ty” Williams, in 1985 it was also all about being “KISS BUSTERS.” It didn’t matter that DJ Red Alert, his peer over at 98.7 KISS FM, was an incredibly nice person and true gentleman. Magic would throw jabs mercilessly, referring to 98.7 as a “Sister Station” and to Red Alert as “Red Dirt” or “Woody Woodpecker.”
Starrlite GentryIt was all part of the fun and spirit of competition for Magic, and with success came more confidence. Rap Attack sound bites that regularly played throughout the show would refer to him as the “God Pops of Hip Hop,” the real deal taste purveyor. If he played something on the air he didn’t like, he would let it be known. Even Public Enemy wasn’t safe, as you can clearly hear Magic’s voice on the group’s groundbreaking album, It Takes A Nation Of Millions To Hold Us Back, stating, “I guarantee you, no more music by the suckers.” (The sound bite originates from a February 21st, 1987 broadcast of the Rap Attack.)
He had a knack for picking talent. And he loved to soup up their names.
For all the controversy and rabble rousing, Magic was also known as an irreplaceable friend to many. If you got to know him – and he saw you were a good person with talent striving to reach their dreams – he was in your corner. Many nascent careers were given legitimacy through Mr. Magic. He had a knack for picking talent. And he loved to soup up their names. Marley Marl became the “Engineer All-Star with the Golden Mixing Gloves.” Later, DJ Kevy Kev became “The Turntable Lord.” Talk to many of hip hop’s pioneers and you’ll find out that Mr. Magic was instrumental in an idea, a name, or a concept that is now in the history books.
Starrlite GentryIt seems strange that Magic’s name doesn’t come up as often as it should, but I suppose it might have something to do with the nature of those invisible frequencies we call radio waves. You can easily add the classic albums of rap’s golden era to your collection. You can’t go into a store and buy a Rap Attack broadcast or relive what it was like to hear a world premiere for the first time. However, with younger generations continually going back to the past for inspiration, perhaps Mr. Magic is finally getting his proper respect due. I like to think that would make him feel divinely fulfilled. Though he is no longer here with us in the physical form, his legacy and presence looms over all that hip hop has become or ever will be. We love you Mr. Magic, and this is for you!
As he grew older, Mr. Magic DJ's love for music only intensified. He began experimenting with different genres and styles, honing his craft and perfecting his skills. His dedication and hard work paid off when he was finally able to secure his first gig as a DJ at a local club. From that moment on, Mr. Magic DJ's career skyrocketed. His unique style and ability to read and connect with the crowd set him apart from other DJs. Word of his talent spread like wildfire, and soon he found himself in high demand at clubs and events across the country. What sets Mr. Magic DJ apart is his unparalleled ability to create an atmosphere that leaves the audience captivated and wanting more. His seamless mixing and expert track selection keep the crowd on their feet, dancing the night away. He knows how to read the room and adjust his set accordingly, ensuring that the energy and vibe are always at their peak. In addition to his DJ career, Mr. Magic DJ also produces his own music. His tracks have gained recognition in the industry and have been featured on various radio stations and podcasts. He continues to push the boundaries of his creativity, constantly exploring new sounds and experimenting with different musical styles. Mr. Magic DJ's impact on the music industry cannot be overstated. His passion, talent, and dedication have earned him respect and admiration from both his peers and fans alike. He has proven time and time again that he is not just a DJ but a true artist who lives and breathes music. In conclusion, Mr. Magic DJ is a powerhouse in the music industry. His exceptional skills, electrifying performances, and undeniable talent have solidified his status as one of the top DJs in the world. Whether he is spinning at a club or producing his own tracks, Mr. Magic DJ never fails to leave a lasting impression. His passion for music is evident in every beat, and his journey continues to inspire aspiring DJs and music enthusiasts around the globe..
Reviews for "From Bars to Big Stages: How Mr Magic DJ's Gigs Have Evolved over the Years"
1. Ashley - 1 star
I was highly disappointed with the services of Mr magic dj. Firstly, the DJ arrived late to the event and seemed unprepared. The music selection was outdated and did not cater to the preferences of the attendees. The DJ also had poor microphone skills, often speaking incomprehensibly. Overall, the experience was lackluster and I would not recommend hiring Mr magic dj for any future events.
2. Mark - 2 stars
Mr magic dj was quite underwhelming at my sister's wedding reception. The DJ lacked energy and did not engage with the crowd, resulting in a dull atmosphere. The transitions between songs were choppy and unprofessional, leaving little room for the guests to enjoy the music. Additionally, the DJ did not take any song requests, which was disappointing considering it was a special occasion. I believe there are better DJ options available and would not recommend Mr magic dj.
3. Sarah - 2 stars
I hired Mr magic dj for my birthday party and was not impressed with their performance. The DJ seemed unenthusiastic and did not create a lively atmosphere. The song choices were predictable and generic, lacking variety. Furthermore, the volume of the music was inconsistent throughout the night, sometimes too loud and other times barely audible. Overall, I found the experience to be mediocre and would not recommend Mr magic dj for any events.
4. John - 1 star
I attended a corporate event where Mr magic dj was hired, and it was a disappointment. The DJ did not come across as professional and seemed ill-prepared. The music selection was outdated, and the transitions between songs were awkward. It was evident that the DJ did not have a good understanding of the crowd's preferences and failed to keep the attendees engaged. I would suggest considering other DJs for future events as Mr magic dj did not meet expectations.