Magic Middle Cookies, made by Keebler, are a beloved treat for cookie enthusiasts everywhere. These cookies are packed with deliciousness and are a unique twist on the classic sandwich cookie. With a delectable chocolate exterior and a creamy fudge filling, Magic Middle Cookies are sure to satisfy any sweet tooth. The name "Magic Middle" is quite fitting for these cookies as the surprise comes when you take your first bite. As you sink your teeth into the cookie, you will discover a luscious fudge filling that oozes out, enhancing the flavors and creating a truly magical experience. The combination of the crisp cookie exterior and the smooth fudge middle creates a delightful texture and flavor contrast in every bite.

Magic middle cookies keebler

These were definitely the best cookies ever made. There hasn't been any cookie made since that are better than magic middles. The double chocolate milano cookies by Pepperidge farm are good but still not the same. So hurt there gone.

I used to eat magic middles all the time as a kid! I remember one of my favorite birthday presents when I was six years old was a box of magic middle cookies from my best friend. Magic middles are the best cookie in the world!

Although NOTHING can replace the original Magic Middles, you will find one brand of cookie that comes 99.9% close to the real thing. Pepperidge Farm brand Milano "Melts" dark classic creme. Recent articles I found on the net that likened these cookies to the treasures that were Magic Middles encouraged me to buy a few packs this evening. All I can say is WOW. it made my heart and tastebuds both melt as memories of my favorite childhood cookie came back to me. If you miss the original Magic Middles, give these copycats a try. You won't regret it!

Today, August 3, 2011, I am looking in the weekly Valu King circular and what do I see? An ad for Keebler cookies, including Magic Middles, on sale for $2.58 a package. The package of the Magic Middles has, "NEW" stamped on the top. Also, a Google search led me to finding Magic Middles listed on Walmart's website. Don't know if this is real or a mistake or what. Just thought that I'd let you guys know. I never had these cookies so I hopes these are the real deal, I really want to try them!

Greg is right, the Pepperidge Farm "Melts" version of these are incredibly close to the Magic Middles. They are very very good and did in fact bring those memories back.

I remember these cookies and they are so good I've been looking for them for a long time..upset that I havent seen any..They are so good:)

I loved those especially the minis. I wish my kids could enjoy them as much as I did!! Bring Them Back Please!

those were my ALL TIME FAVORITE!! i loved the chocolate gooeyness inside. please keebler bring them back..

Oh yes they were my favorite. Those were some good cookies. I used to get them all the time when I was a little kid now I am 34 and I still remember those cookies because they were do good. They should bring them back.

They were good. There is a similar cookie by peppridge farm called Milano melts which is a Milano cookie that has gooey melted chocolate inside the cookie. Not the same but just as good. Hope you try these.

Came out in the late 80's (89?) and were available in original shortbread, chocolate, and chocolate chip.

you know your getting old when you look up old childhood snacks that you can't find anymore these were my fav by keebler miss these so bad i heard wal-mart carries them still but i haven't seen them there or at any grocery store for that matter ive seen keebler has put out a cheesecake middles but these kind from back in the day was the stuff totally

I loved these cookies. I bought them 3 and 4 packages at a time. I still reminiss* to co-workers and friends about them. They also brought out mini-middles too. The Pepperidge Farms Milano Melts cookies are pretty good. Not quite the same as the Magic Middles, but close enough. I hope they bring these back in my life time. I would like to taste them just once more before i die lol.

I have been looking for these cookies for years. I searched Keebler's site with no luck in finding these cookies. Walmart.com has them but when I took the UPC to the local store today, I was told they weren't able to identify what store had them in stock. In other reviews, it says that Keebler discontinued this cookie to use the machine for a different product. Everyone I knew growing up loved these cookies. I remember getting these weekly (2 bags) every Thursday from our local grocery store. Like everyone else has said, the Pepperidge Farm Milano Melts aren't even close the taste of the old Keebler Magic Middles. I have found a Bring Back Magic Middles page on Facebook with more than 1000 likes. I wonder if Keebler now has enough supporters to bring this cookie back now?

I was in elementary school when these existed, and I remembered the perfectly round, soft cookies with creamy chocolate centers. Nothing else tasted quite like them. It wasn't until a few years ago that I learned what they were called. It's not uncommon for my husband to check the cookie aisle when we're in different grocery store chains to see if they have these mythical morsels of my childhood. He's been on the quest for several years, poor thing.

Now On Kickstarter, Delicious Magic Middles Shortbread Cookies

Now seeking community support via Kickstarter, a brand of shortbread cookies filled with chocolate fudge.

Kamal Grant, an accomplished U.S. Navy veteran and pastry chef from Atlanta, Georgia, has announced an exciting crowdfunding campaign on Kickstarter to support the relaunch of a delicious brand of cookies, Magic Middles.

A staple of Kamal’s childhood, Magic Middles were mouth-watering shortbread cookies filled with gooey chocolate fudge that dotted store shelves until they were discontinued by Keebler, their manufacturer. Years later, Kamal sought to leverage his talents as a pastry chef and entrepreneur to bring back this nostalgic, rich, and delicious snack. Each cookie in his forthcoming relaunch of the iconic brand will resemble traditional Magic Middles that people like Kamal came to know and love and inspire a new generation to embrace these tasty shortbread cookies. Kamal’s take will feature an updated recipe that captures his love for sweet treats and nostalgic snacks, and promises to satisfy the tastebuds of thousands worldwide.

He is currently ready to send the first batches of Magic Middles to production. He successfully bought the Magic Middles trademarks, partnered with a manufacturing company, and perfected his updated recipe. The first packs of Magic Middles are expected to ship worldwide in March 2023.

To learn more and support bringing Magic Middle back to life, please visit: https://www.kickstarter.com/projects/magicmiddles/magic-middles-cookies

Funds raised from the crowdfunding campaign will be used to support the release of Magic Middles. Starting today, pledge as little as $10 to show support for the project. Other rewards, including packs of Magic Middles, signed homemade cookbooks, and the ability to create one’s own Magic Middles flavor, are also available, but may be limited. Act fast and visit the Kickstarter campaign page today.

About

Kamal Grant is a U.S. Navy veteran and pastry chef from Atlanta, GA. He recently launched a Kickstarter campaign to bring back Magic Middles, a shortbread cookie filled with chocolate fudge that defined his childhood, but was discontinued by manufacturer Keebler years ago.

Chocolate Peanut Butter Cookies (aka Magic Middles)

Ask the internet about magic middles and you’ll be told they are a Keebler product, all the rage in the ’90s, but since discontinued. In 2012, Serious Eats’ Stella Parks brought them back to life when she whipped up her own version—a sugar cookie with a chocolate belly—calling long-lost magic middles America's Most Wanted Cookie (you know, in a good way).

For what it’s worth, this was the most-wanted cookie in my family when my brother and I were growing up. The only catch is that “magic middles,” to us, means a totally different thing.

Instead of a vanilla-outside and chocolate-inside, our version has a chocolate-outside and peanut butter–inside. My mom says she scored the recipe from another mom at a school bake sale a few years pre-millenium, but…did she?

When I started digging into this almost two years ago for an article, the closest lookalike I could find was in King Arthur’s The Cookie Companion, which was published not in the ’80s or ’90s, but in 2004 (hat tip to King Arthur’s Baker’s Hotline for the detective work). Which means that either my mom and I are confusing timing, or the recipe we got preceded the book—but then, where did it come from?

When I wrote about my conundrum last year, our community hopped right in with clues:

“I looked in Google Books and found a recipe from a 1991 Beta Sigma Chi cookbook for “Magic Peanut Butter Middles,’” Jenne wrote. “Looks like Keebler Magic Middles were introduced in 1989, so my guess is that it started as a copycat recipe—there was also a version called ‘Peanut Butter Filled’ that looks pretty much exactly like these.”

“The recipe appeared in my newspaper coupons, with coupons for Pillsbury flour, Skippy peanut butter and Mazola margarine,” J.K. added. “There is no salt in the recipe. The earliest expiration on the coupons is January 19, 1991.”

According to Steffany: “My mom came across the recipe and asked me to bake these one Christmas, it would have been right around 1989 or 1990. She loved them so much I've made them for her every Christmas since, almost 30 years now.”

“I've been making these since about that time as well—the recipe was printed in a lot of community/church fundraising cookbooks,” Brenda replied. “I still have one or two! No attribution there other than the woman who shared it.”

Add all this up and you’ve got this: an influx of not-Keebler magic middles sometime in the early ’90s, and a bunch of families who can’t stop craving them to this day.

Of course, I couldn’t help but put my own spin on my mom’s index card–documented, cocoa powder–stained recipe. I swapped out the sweetened peanut butter with unsweetened (this means you can sub in any nutty/seedy cousin, from cashew to sesame); bumped up the salt; decreased the flour for a fudgier vibe; and increased the cookie-smush so they turn out extra-slim.

You should know that these are a project, and a messy one at that. But messy in a satisfying way, a way that reminds you that you baked something good. You should also know they freeze perfectly—if there’s a better late-night snack, I need not know it. —Emma Laperruque

Test Kitchen Notes

• Test Kitchen-Approved

The combination of the crisp cookie exterior and the smooth fudge middle creates a delightful texture and flavor contrast in every bite. One of the best aspects of Magic Middle Cookies is their versatility. They can be enjoyed on their own as a quick snack or paired with a glass of milk for a classic, comforting treat.

These cookies also make a great addition to ice cream sundaes or as a topping on desserts. Their rich fudge center adds a touch of indulgence to any dessert creation. Keebler, the brand behind these magical cookies, is known for its commitment to quality and taste. They have been a trusted name in the cookie industry for years, and Magic Middle Cookies are one of their well-loved creations. Keebler takes pride in crafting cookies with care and ensuring that each bite delivers the perfect balance of flavors. Whether you are a fan of classic sandwich cookies or are looking to try something new, Magic Middle Cookies by Keebler are a must-try. These cookies offer a delightful surprise in every bite with their chocolatey exterior and creamy fudge filling. Grab a pack of Magic Middle Cookies and prepare to be enchanted by their deliciousness..

Reviews for "Keebler Magic Middle cookies: a sweet surprise in every bite"

1. Jessica - 2 out of 5 - I was really excited to try the Magic Middle Cookies by Keebler, but I was quite disappointed. The cookies had a strange aftertaste that I couldn't quite put my finger on, and the texture was quite dry. The so-called "magic middle" didn't really add anything special to the cookie, and overall, the flavor was quite lackluster. I wouldn't recommend these cookies to anyone looking for a tasty treat.

2. Matt - 1 out of 5 - I have to say, the Magic Middle Cookies by Keebler were a big letdown for me. The packaging made them look so delicious, but they were far from it. The cookie part tasted stale and lacked any real flavor, while the supposed "magic middle" was incredibly artificial and sickly sweet. I couldn't even finish a whole cookie because they were so unappealing. I won't be buying these again and would advise others to steer clear as well.

3. Amanda - 2 out of 5 - I had high hopes for the Magic Middle Cookies, but unfortunately, they fell short. The cookies were overly sweet, and the magic middle didn't add much to the taste. The texture was also quite off-putting, with the middle being too gooey and the outer cookie being too dry. I didn't enjoy these cookies and wouldn't purchase them again. There are much better options available in the market.

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