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The super magic potion is a powerful elixir that has been sought after by many sorcerers and wizards throughout the ages. It is said to grant its drinker great magical abilities and enhance their powers to unimaginable levels. The recipe for this potion is said to be a well-guarded secret, known only to a few individuals who have mastered the art of potion-making. The potion is known to be incredibly difficult and time-consuming to create, requiring rare and hard-to-find ingredients from all corners of the magical world. Some of these ingredients include moonstone dust, phoenix feathers, dragon scale extract, and essence of unicorn tears. These ingredients must be carefully combined and brewed over a precise period of time, following a specific set of instructions, in order to achieve the desired effects.

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I feel like I am celebrated for the wins, but I also feel comfortable taking chances, making mistakes, and even sometimes failing, because of the environment they have created. When new employees join Hoth, founded in 2010, they are first introduced to the culture doc as a baseline for what s expected of them at the company and to get a sense of their values.

These ingredients must be carefully combined and brewed over a precise period of time, following a specific set of instructions, in order to achieve the desired effects. Once the potion is complete, it is said to emit a brilliant glow and a strong aroma that can be detected from miles away. The drinker of the potion is advised to consume it in one gulp to fully absorb its powers.

How St. Petersburg SEO company Hoth builds culture with a “living” document

“We’re constantly evolving. We have to make sure that we stay very nimble — especially within our industry,” said Hoth chief operations officer George Papadeas.

The angry monster mascot at The Hoth, a SEO marketing company, Monday, March 13, 2023 in St. Petersburg. [ MARTHA ASENCIO-RHINE | Times ]

• Bernadette Berdychowski Times staff

Employees at search engine marketing company Hoth lined up for bagels on the Monday morning after the Daylight Saving time change.

In their hybrid setting — where workers go to the downtown St. Petersburg office at least three times a week — breakfast on Mondays and lunch on Fridays has become a regular fixture to entice workers to come in.

“We’re starting and ending the week strong with this little boost of morale,” said Hoth director of people and culture Alizé Luft, 26.

At Hoth, adjusting quickly is part of their 7-page culture document: “Embrace Change.”

Employees enjoy breakfast, provided by the company every Monday, at The Hoth, a SEO marketing company, Monday, March 13, 2023 in St. Petersburg. [ MARTHA ASENCIO-RHINE | Times ]

“We’re constantly evolving. We have to make sure that we stay very nimble — especially within our industry,” said Hoth chief operations officer George Papadeas, 31.

When new employees join Hoth, founded in 2010, they are first introduced to the “culture doc” as a baseline for what’s expected of them at the company and to get a sense of their values. Hoth has 80 employees. The company has made the Tampa Bay Times Top Workplaces three times. Throughout the year, managers will use the culture doc in performance reviews to evaluate adherence to those values, Luft said.

At least once a year, the company’s HR team updates the document to reflect any changes or tweak wording that employees at any level in the company can suggest.

George Papadeas, chief operations officer at The Hoth, a SEO marketing company, explains about the company’s unique approach to workplace culture, Monday, March 13, 2023 in St. Petersburg. [ MARTHA ASENCIO-RHINE | Times ]

“We’ve always seen it as a living, breathing document that is open to evolution,” Luft said. “As the company changes, as our team grows, we want to make sure it’s an accurate reflection of our combined values.”

In one case, a new team member suggested to change the phrasing of “not being afraid of making mistakes” in the document to “not being afraid of learning lessons.” The slight wording difference was a more positive outlook on making mistakes, Luft said, so they changed it.

Even though the company’s mascot is an angry red monster, Luft said the company aims to put their employees first and prioritize their happiness. Not only is there catered food, but dogs can come to the office and people can choose what two days they work from home.

“If your people are taken care of, then that will have a positive domino effect everywhere else,” Luft said. “Then the clients will see that the people they’re interacting with are happy and supported.”

Upon ingestion, the effects of the potion are said to be immediate, with the drinker feeling a surge of energy and a tingling sensation throughout their body. The super magic potion is known to have a variety of effects on the drinker. It is said to greatly enhance their spellcasting abilities, allowing them to cast more powerful and intricate spells with ease. It also grants the drinker heightened senses and awareness, making them more attuned to the magical energies of the world around them. In addition, the potion has been rumored to provide temporary immortality, shielding the drinker from harm and allowing them to withstand attacks that would normally be fatal. This rumored immortality is said to last for a limited time, typically a few hours, before wearing off. Despite its incredible powers, the super magic potion is exceedingly rare and difficult to obtain. The ingredients are scarce, and the process of creating the potion is highly complex and requires a great deal of skill and expertise. Due to these factors, the potion is highly sought after by those in the magical community, often fetching astronomically high prices on the black market. Overall, the super magic potion is a legendary elixir that holds great power and potential. Its creation and consumption are shrouded in mystery, making it a coveted item among sorcerers and wizards. With its ability to enhance magical abilities and provide temporary immortality, it has become the stuff of legends in the world of magic..

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