Pocono Raceway is a popular motorsports facility located in Long Pond, Pennsylvania. One unique feature of this raceway is its mascot representation. The raceway's mascots, Tricky and Mane, are brightly colored creatures that add a touch of fun and excitement to the overall race experience. Tricky, the track's primary mascot, is a mischievous red fox who loves to entertain the crowd with his playful antics. Mane, on the other hand, is a friendly and energetic horse who embodies the natural beauty of the Pocono Mountains. These mascots can be seen throughout the raceway, interacting with fans, posing for pictures, and participating in various activities.
Rumors of my demise .
It s quite the contrast to what happens behind it, cars breaking loose and losing control in perhaps the most treacherous turn on the Sprint Cup circuit. It has been extremely rewarding to watch an idea quickly evolve into a robust and impactful reality through our National Sales Center, said LEARFIELD Amplify Executive Vice President Jake Bye.
These mascots can be seen throughout the raceway, interacting with fans, posing for pictures, and participating in various activities. The goal of these mascots is to enhance the fan experience and create a sense of community among race attendees. They become beloved figures that fans look forward to seeing at each race.
Pocono Raceway Teams Up With LEARFIELD Amplify To Boost Ticketing, Fan Engagement, In-Venue Experience For July Race Weekend
LONG POND, Pa. – Pocono Raceway and LEARFIELD Amplify have announced the launch of a new multi-dimensional relationship including a remote sales campaign from Amplify’s National Sales Center in Plano, Texas as well as an enhanced customer experience through Amplify’s Seating division.
The relationship aims to engage new fans and enhance customer engagement for the track’s July 22-24 NASCAR weekend, featuring the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series races. Fans also will have the opportunity to upgrade their experience by renting a fully padded seatback and cushion customized for their seat location on race day.
“As a longtime Paciolan client, we have entrusted them to ensure our guests have the optimal customer journey from the ticketing side,” said Pocono Raceway President Ben May. “The addition of Amplify’s enhanced ticketing and event services will continue to benefit our customers and our business needs as we prepare to host an action-packed weekend of NASCAR racing in July.”
LEARFIELD Amplify recently announced enhancements surrounding its National Sales Center at the company headquarters. Sales representatives for Pocono Raceway will join a growing team of 13 staff members located in Plano, selling tickets on behalf of Amplify’s National Sales Center clients, which also includes PBR and the NCAA. The team dedicated to Pocono sales will use the industry-leading ticketing technology from Paciolan, also a LEARFIELD company.
“It has been extremely rewarding to watch an idea quickly evolve into a robust and impactful reality through our National Sales Center,” said LEARFIELD Amplify Executive Vice President Jake Bye. “Our partnership with Pocono Raceway is a confluence of that growth and an innovative design that brings two Amplify offerings together as one fan solution for our client. We speak often about increased collaboration and alignment of our businesses, and this revolutionary teaming with Pocono is a perfect representation of that intent.”
About LEARFIELD Amplify
LEARFIELD Amplify currently represents 40 partners nationally for outsourced ticket sales, and over 100 clients in total across its ticketing, seating, and development businesses. Its reimagined National Sales Center provides a platform for professional and collegiate clients to leverage remote, season sales support to engage with fans. Through its sophisticated technology, dynamic industry leadership, experience, and first-class sales and service, Amplify presents an unparalleled solution for universities and professional sports franchises to create engaged relationships with fans across the country while optimizing revenue opportunities.
About Pocono Raceway
Pocono Raceway, also known as ‘The Tricky Triangle,’ is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple, national motorsports events including the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Camping World Truck Series and ARCA Menards Series events each year. The facility’s calendar also consists of over 200 events including Tough Mudder and a wide range of car clubs and racing schools. Pocono Raceway is recognized as the world’s first, privately-owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway, as well as, adds electricity to the local power grid. Each member of our raceway staff is committed to creating exciting experiences and lifelong memories.
It's quite the contrast to what happens behind it, cars breaking loose and losing control in perhaps the most treacherous turn on the Sprint Cup circuit. It is also quite the contrast to the old-school ways of the raceway itself. A sorely-needed fountain of youth, pumping new life into a place that, not so long ago, was considered to be on motorsports life support . and not for the first time.
The presence of Tricky and Mane adds a layer of excitement and entertainment to an already thrilling event. By creating a fun and inviting atmosphere, these mascots help establish a unique identity for Pocono Raceway and make it a memorable destination for race fans..
Reviews for "The Mascot Makeover: Modernizing Pocono Raceway Characters for a New Era"
1. John - 2/5 - I was really disappointed with the representation of the Pocono Raceway mascot. It looked nothing like the actual mascot and seemed poorly designed. The proportions were all wrong and it just looked like a cheap costume. I expected better from such a renowned racetrack. It definitely didn't live up to my expectations.
2. Sarah - 1/5 - The mascot representation at Pocono Raceway was a total letdown. It was supposed to be a fun and engaging character, but instead, it just looked creepy and out of place. The costume was poorly made and it was clear that no attention to detail was given. It didn't do justice to the excitement and energy of the race, and I found it quite off-putting.
3. Mike - 2/5 - The mascot representation at Pocono Raceway was far from impressive. The mascot itself lacked personality and charm. It was a generic-looking character that failed to capture the essence of the racetrack. Additionally, the costume looked cheap and not well-maintained, which was quite disappointing. Overall, I expected a more exciting and professionally designed mascot for such a popular raceway.
4. Emily - 1/5 - I was not a fan of the Pocono Raceway mascot representation at all. It simply looked outdated and unappealing. The costume seemed like it hadn't been updated in years, and it just didn't fit in with the modern and high-speed atmosphere of the race. I was hoping for a more eye-catching and energetic representation that would get the crowd excited, but instead, we got a lackluster mascot that failed to make an impact.