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Elvis Presley meets Led Zeppelin | May 11, 1974

The two most popular and successful live acts of the 1970s were Elvis Presley and Led Zeppelin, who played to capacity crowds night after night. Coincidentally, both were handled by Concerts West, one of the biggest tour promoters in America. In May 1974, the company offered complimentary tickets to Zeppelin for Elvis' gig at the LA Inglewood Forum, with the possibility of meeting him afterward. The group were huge Elvis admirers and three members (Plant, Page and Bonham) gladly accepted along with their infamous manager, Peter Grant. Although not a big fan of hard rock, Elvis knew who Zeppelin were and was amused that his young step-brother, Ricky, was so excited to hear that they'd be in the audience.

Robert Plant, Jimmy Page and John Bonham were in Los Angeles for the launch of their record label Swan Song. The night after the launch party at the Bel Air Hotel, the band, minus bassist John Paul Jones, attended Elvis Presley's concert at the Forum. At some point, Elvis must have been alerted to the presence of the rock group in the audience because during the show - which was taped and later released on record as 'Live in L.A'. - he can be heard saying to his band, 'Wait a minute. . If we can start together, fellas, because we've got Led Zeppelin out there. . Let's try to look like we know what we're doing, whether we do or not'.

Plant also revealed a funny turn near the end of the evening. 'At that meeting, Jimmy Page joked with Elvis that we never sound-checked - but if we did, all I wanted to do was sing Elvis songs', Plant said. 'Elvis thought that was funny and asked me, 'Which songs do you sing?' I told him I liked the ones with all the moods, like that great country song 'Love Me' -- 'Treat me like a fool / Treat me mean and cruel / But love me'. So when we were leaving, after a most illuminating and funny 90 minutes with the guy, I was walking down the corridor. He swung 'round the door frame, looking quite pleased with himself, and started singing that song: 'Treat me like a fool . ' I turned around and did Elvis right back at him. We stood there, singing to each other'.

Zeppelin's and Elvis' paths would cross another two times in the '70s. The next meeting took place at Elvis' home in Memphis, which Jerry Schilling, a noted member of the King's Memphis Mafia, wrote about in his book, Me and a Guy Named Elvis. After swapping jewelry, Elvis thought it would be funny to pull a prank.

'Before the evening was over, Elvis said he wanted to make another exchange. He was out of watches, but had another bit of fashion in mind', remembered Schilling. 'So he stood, eyed John [Bonham], and said, 'Let's swap pants', while simultaneously, in expert Python fashion, letting his pajama bottoms drop beneath his robe. [Zeppelin tour manager] Richard [Cole] was shocked into silence, while quiet Sheila and John burst out laughing. Nobody accepted Elvis' offer, but it was a great note to end the night on'.

The final meeting between Zeppelin and Elvis took place on the Baltimore airport tarmac while both were on tour in 1977. Elvis' stepbrother David Stanley later recalled the encounter.

'There was one other time the Elvis tour ran across the band while out on the road. It was at the Washington / Baltimore airport. We were playing in Washington, and Led Zeppelin was playing at the Capital Centre. We arrived on the Lisa Marie, Elvis' private jet, and Led Zeppelin arrived on the Caesar's Chariot. It was a hell of a sight to see these two private jets sitting side-by-side on the private tarmac'.

Elvis Presley inspired most, if not all the great rock 'n' roll acts of the '60s, '70s and beyond. Led Zeppelin were no exception, and the opportunities when their paths crossed remained a thrill for the band and the King himself.

Elvis Presley and Memphis Mafioso Red West are on their way to the Felt Forum in Los Angeles on May 11, 1974. Led Zeppelin’s Jimmy Page, Robert Plant and John Bonham attended the sold out evening concert.

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Biography

Led Zeppelin are a popular British band best known for their iconic "Stairway to Heaven" as well as for co-creating the music genre of heavy metal. Since their nine albums were recorded between 1968 and 1979, Led Zeppelin has been one of the most popular bands of all time, having sold more than 300 million records and millions of concert tickets worldwide.

The quartet was conceived at the end of the Hippie love era, in a group marriage of blues, rock and roll, soul, rockabilly, folk ballad, jazz, classical and Eastern music, and something else scattered over some woozy sounds of their songs. It was their mutual artistic stimulation, their group interplay and imagination that incorporated mythology and mysticism, and concocted their inimitable style, and established the concept of album-oriented rock career.

Jimmy Page was already an experienced lead guitarist who worked with multi-instrumentalist John Paul Jones in 1967, and they agreed to work on the next project. In August 1968 Page invited Robert Plant and John Bonham to join his band, the New Yardbirds, for a September tour in Scandinavia. In October 1968 they took the name Led Zeppelin, which stemmed from a humorous conversation among several musicians about their chances of going down like a lead balloon. However, British bands were highly anticipated in the USA, and the Atlantic Records founder Ahmet Ertegun signed the new band without even seeing them.

Their debut album, 'Led Zeppelin', recorded and mixed in just about 36 hours in October 1968, at Olympic Studios in London, kicked open the door for all extremes and experiments. The phallic image of the blown up Hindenburg airship on the cover, designed by George Hardie, announced the hardening of rock and coming of the new super-group. While ascending to musical success as a powerhouse band, Led Zeppelin explored a variety of styles, from English folk ballads to blues and rock, and created their own inimitable style.

Prior to the release of their first album, Led Zeppelin made live appearances at the University of Surrey and in London in October 1968, then went on their first American tour in December 1968. In their first year, Led Zeppelin made four concert tours in the USA, and another four tours in the UK. Their second album was recorded entirely on the road at several American recording studios, and was an even greater success than the first one. "Whole Lotta Love", "Heartbreaker", "Living, Loving Maid", and "Ramble On" became big international hits.

Each member of the quartet contributed to their compositions, thus setting a fine example of group creativity. Their songs and albums rambled on with the highly versatile voice-guitar interplay. Plant's incredible vocal range and Page's enchanting guitar solos were as responsible for the band's singularity as its musical wanderlust. Plant's and Page's musicianship was supported by the tight playing by John Paul Jones on bass, and John Bonham on drums. The intense interaction of all four players on stage gave their live performances a visual counterpoint to well intertwined harmonic and rhythmic structures of their compositions.

Their third album, Led Zeppelin III, influenced by folk and Celtic music, offered more inventiveness with acoustic/electric sound-work, and revealed more of the band's versatility with such compositions as the "Immigrant Song" and "Since I've Been Loving You". With the release of their fourth, and most popular album, Led Zeppelin achieved a reputation of the biggest band in the world. 'Stairway to Heaven' became the most played radio hit, several other songs became rock classics, and nobody knows how many more times their lines would help other musicians (like the opening riff from "How Many More Times" was later used by Pink Floyd in their hit "Money").

Capitalizing on the success of their first four albums, the band toured extensively in the 1970s. At that time they chartered a private jet, nicknamed the Starship, that carried the band's name and later added the famous 'Swan Song' winged Apollo image on the tail. Going to California turned into a ritual of wildness and excess, most notably at the Hyatt House hotel on the Sunset strip in Los Angeles, known colloquially as the "Riot House" for a series of some most exciting off-stage events, such as riding a motorcycle inside the hotel and throwing TV set out of the window. One of their concerts under a heavy thunderstorm in Florida ended with police using tear gas, and led to a temporary pause in their concert tours.

During the 70s their career was interrupted several times by accidents, deaths and other unfortunate events. In September 198O on the eve of an American tour, John Bonham accidentally died from pulmonary edema after a day of drinking. In December 1980, Led Zeppelin disbanded, albeit the public could still feel their presence. In 1982 a collection of out-takes from various sessions from the 70s was released as their last album, Coda. During the 80s the remaining three members experienced a serious communication breakdown, until they briefly united for a short set in 1985, and once again, in 1988, with Bonham's son, Jason, for the Atlantic Records 40th Anniversary show.

In 1994 Page and Plant showed their softer side when they performed live together on 'MTV Unplugged', which was released the same year as album titled 'No quarter'. Then they made an international tour with an orchestra. In 1995 Page and Plant were joined by Jones when the band was inducted into the Rock and Roll Hall of Fame, albeit the three former band-mates did not perform together. By that time Jimmy Page as well as Robert Plant had pursued individual careers touring and recording with their own bands.

Another ten years gone. Page's and Plant's call-and-response interplay took them through good times and bad times. Their sonic originality had sparked imagination and creativity in millions of open minds. Singers, songwriters, armies of music fans and a rainbow of dedicated 'led heads', as well as guitarists and guitar collectors worldwide remained united through the acquired experience and conditioning to the Led Zep sounds.

Hats off to Led Zeppelin, who opened the new extremes of musical expression, and are now back in the light confirming their presence. Their long anticipated reunion in December 2007 was a true celebration day. Their live performance was as tight as a rock band can be, and their living, loving song remains the same since we've been loving them. That's the way!

The secrets of Led Zeppelin IV: from ecology to the occult

Based on interviews with Jimmy Page, the rest of Led Zeppelin, old girlfriends, tour managers, session musicians and more, Jimmy Page: The Definitive Biography by long-time Led Zeppelin aficionado Salewicz offers a fascinating insight into the life of one of rock's most important - and mysterious - musicians.

In this extract, Salewicz delves into the myths and legends surrounding the cover art of Led Zeppelin's classic fourth album.

Visiting a second-hand shop in Reading, on the way to Headley Grange with Jimmy Page, Robert Plant unearthed a nineteenth-century painting of a rustic character bent low by the burden he carried on his back. This figure, Jimmy would immediately have noted, bore a distinct resemblance to ‘Old George’ Pickingill, who it was believed had first instructed Aleister Crowley in the occult arts.

Is this story true? Or was the image of this fellow created specifically for the album? Furthermore, although this rustic figure is considerably older, there is a distinct resemblance to the character in the tarot card the Ten of Wands. The Ten of Wands can be interpreted as the need to rise to responsibilities and pressure, which Jimmy Page certainly felt work on this new album was realising.

Whatever its provenance, this was the central image that featured on the front sleeve of Led Zeppelin’s fourth album, affixed to a decaying house wall and overlooked by a Birmingham tower block; almost unnoticed is a poster for Oxfam that reads: ‘Someone dies from hunger everyday.’ Were Led Zeppelin – or more likely Jimmy Page, who was heavily involved with the design of each LP sleeve – professing to be carrying the weight of the eco world on their back? That seemed the most clear reading, confirmed by the guitarist in an interview with Dave Schulps of Trouser Press in 1977: ‘It represented the change in the balance which was going on. There was the old countryman and the blocks of flats being knocked down. It was just a way of saying that we should look after the earth, not rape and pillage it.’

‘The cover was supposed to be something that was for other people to savour rather than for me to actually spell everything out, which would make the whole thing rather disappointing on that level of your own personal adventure into the music,’ he told James Jackson in The Times in January 2010, indicating how broad the levels of creative thought were that overhung every area of Led Zeppelin, the personal suzerainty of Jimmy Page.

Each member of Led Zeppelin was represented on the sleeve by a sigil, a rune-like symbol, a clear reflection of Page’s occult interests, and also of Robert Plant, even if the latter’s were less obsessive: the singer’s fondness for the Viking oracle method of runes had been solidified on the group’s trip to Iceland.

These were not archetypal symbols. But devised by each individual in the band. Both John Paul Jones and John Bonham took their sigils from Rudoph Koch’s The Book of Signs. Jones’s image was appropriately of an individual who possessed both confidence and competence. Bonham’s three interlocking rings represented the man, woman and child – of his marriage, presumably; twisted upside down, much to the delight of the rest of the band, Bonham’s image became the logo of Ballantine beer, his Midlands local brew. Robert Plant devised his own symbolic image, a feather within a circle, an icon that spoke very much of Native Americans but which the singer claimed was sourced from the ancient Mu civilisation.

But what of Jimmy Page’s rune? The sigil that became known as Zoso, by which Led Zeppelin IV was sometimes termed before Jimmy himself adopted it as a kind of sobriquet? (He even named his own photographic autobiography, published much later, Zoso.) As might be expected from the ever precise and measured Jimmy Page, the origins of Zoso were considerably more arcane.

In recent years it has become known that the world’s most prolific collector of paintings by Austin Osman Spare, sometimes described as Britain’s greatest unknown artist, is Jimmy Page. The work he has collected includes Spare’s 1907 Portrait of the Artist. It should not surprise you to learn that Spare was not only a visionary artist, but also a philosopher and occult musician; he was the inspiration for what is now known as chaos magic. One of Spare’s specialities were his sidereal paintings, as though you were looking at a cinema screen from the side. Looking at Spare’s paintings, you may receive similar impressions as you would when listening to the music of Led Zeppelin: images from the far, far past coupled with those from a distant science-fiction future – what you imagine and what you see are equally valid and interrelated.

Spare was a Clerkenwell policeman’s son who became a teenage painting prodigy, celebrated in exhibitions while still at the Royal College of Art. Turned off by the commercial art world, he rebelled, downgrading himself and selling his work at what were nothing more than inebriated evenings masquerading as exhibition openings in South London pubs. Always taken with notions of mysticism and other worlds, Spare – like his mentor for a brief time, Aleister Crowley – claimed to have had direct experience of the existence of extra-terrestrial intelligence. (Around the time of the recording of Led Zeppelin IV, Spare was championed by Kenneth Grant, a protégé of Crowley, in the popular Man, Myth and Magic encyclopaedia partwork, which commenced publication in 1970.)

Among the several methods through which Spare communicated his art were his use of sigils, influenced by Egyptian hieroglyphics. He would elaborate these sigils by condensing letters of the alphabet into what have been described as ‘diagrammatic glyphs of desire, which were to be integrated in postural practices’ – yoga, in other words. These sigils would thereby become ‘monograms of thought, for the government of energy’. Spare was endeavouring to rediscover the evangelical concept of the ‘word’ as a magical complex image. ‘Spare’s “sentient symbols” and his “alphabet of desire” situate this mediatory magic in a libidinal framework of Tantric – which is to say cosmological – proportions.’

Also a writer, in his grimoire The Book of Pleasure Spare spoke of the Zos Kia Cultus, a philosophy of magic he developed that focuses on one’s individual universe and the influence of the magician’s will on it; a way of thinking – influenced by Aleister Crowley – that was very familiar to Jimmy Page.

And Zos, of course, is only one letter away from Zoso. For his part Jimmy Page has often maintained that Zoso was intended purely as a representative of Saturn, the ruling planet of his Capricorn sun sign, the ruler of hard work, adamantine will and strength, and necessary strengthening restriction.

The influence of Austin Osman Spare on Jimmy Page’s choice of rune – or sigil – seems rather clear.

The occult elements of the sleeve were only followed through on the central gatefold image. A painting that was a re-working of the Hermit, the ninth card of the major arcana in the Rider Waite tarot pack, which represents Prudence. The staff the Hermit bears is a symbol of his authority. In its archetypal sense the Hermit, a reclusive, solitary figure, shines the light of a lamp on matters, and desires to give solitary time for thought to himself, whilst simultaneously not permitting others to stand in his way.

The Hermit represents a character who has acquired or is seeking to acquire wisdom in order to better guide others using his lantern. Very much as you might imagine Jimmy Page may have perceived himself at that time. As an image it evidently appealed to him: in the 1976 Led Zeppelin film The Song Remains the Same, he would chose such a character as a representation of himself. (Interestingly, here Jimmy Page appeared to be crossing party lines: Aleister Crowley himself allegedly disapproved of the Rider-Waite tarot pack, and set about having his own set devised, the Thoth deck; Waite had been a member of the Golden Dawn at the same time as Crowley and was considered a direct rival by Page’s spiritual mentor.)

It is worth bearing in mind that, as we see things coming to pass in the life of Jimmy Page, the Hermit, despite its positive and success-inspiring energies, is warning against the isolation that could be harmful to him at certain times: it is very important that he always endeavours to achieve the right balance. The Hermit invites us to discover wisdom and the progress that comes with study; the card also indicates that the Hermit is a person of integrity, but that he is scared to trust in others and completely express what he is feeling – very much as Jimmy Page was, polite to the point of sometimes being a little boring. The painting of the Hermit on the inner sleeve was by a supposed friend of Jimmy Page’s called Barrington Coleby. There is no record whatsoever of any such person, and there were those who believed the real painter was none other than Jimmy Page himself.

All the same, there was something very appealing and romantic about the notion of Jimmy Page as a rock ’n’ roll recluse, dabbling with potions and spells in his high tower.

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