Located in the heart of New York City, the magic store NYC offers a wide range of enchanting and captivating products for all magic enthusiasts. With its vibrant atmosphere and knowledgeable staff, this store is a haven for those who want to experience the world of magic. Upon entering the store, customers are greeted with awe-inspiring displays of tricks, illusions, and props. From classic card tricks to mind-boggling levitation acts, there is something for everyone. The store boasts an extensive collection of magic books, DVDs, and instructional materials for those who want to learn and improve their magical skills. What sets this magic store apart is its commitment to quality and authenticity.

NYC’s best magic shops

Commemorate Harry Houdini’s birthday on Saturday 24 by frequenting one of these enchanting stores.

Stop by this massive, 13,000-square-foot store and you’ll probably see magician and store associate Tricky Henry manning the magic counter—as he puzzles patrons with card and coin tricks. Though Abracadabra is a go-to spot for costumes and novelty items, magic merchandise is a major draw. Noteworthy buys include the Gecko by Jim Rosenbaum ($70)—a popular gadget used for making objects disappear—and Andrew Mayne’s Levitator DVD ($40), which gives step-by-step instructions for defying gravity. Shelved next to a smattering of toys is The Original Tarbell Lessons in Magic ($80), a book of 60 tricks mastered by magician Harlan Tarbell in the 1920s that is still widely referenced today. Pros can invest in a classic Mismade stage box ($800) that tricks onlookers into thinking someone’s body has been sliced into several pieces, or simply rent the prop ($250) for the weekend. 19 W 21st St between Fifth and Sixth Aves (212-627-5194, abracadabrasuperstore.com)

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Fantasma
As one of the world’s leading manufacturers of magic accessories, Fantasma stocks its midtown shop with a combination of its own products and those made by other big-name magic companies, such as Trickmasters and Marvel. The fervor this company has for magic is obvious by the center display at its retail outpost—an enclosed glass case filled with a trove of Houdini’s original props, including a pair of the magician’s handcuffs and the straightjacket he famously freed himself from. While those artifacts alone keep the store abuzz with visitors, there’s much more here than nostalgic kitsch. More than 300 tricks—including making small objects disappear into a box—can be accomplished with Fantasma’s signature Legends of Magic kit ($60), while Schylling wands ($10) illuminate and play music at the touch of a button. Customers are frequently treated to demos by legendary coin magician David Roth, who gladly shows off tricks featured in his DVD, Ultimate Coin Magic ($35). Accented with hand-painted dove breakaway boxes ($200) and a cage for its unofficial mascot, Rambo the rabbit, the bright space is frequented by magician Ed Alonzo, better known to ’80s babies as Saved by the Bell’s trickster restaurateur, Max. 421 Seventh Ave at 33rd St (212-244-3633, fantasmamagic.com)

New York Costumes
Tucked away in the basement of this costume megastore is a small section dedicated to all things magical. Specializing in accoutrements best suited for beginners, the enclave hawks the latest playing cards, including a Bicycle deck embossed with steampunk designs ($10). Patrons get a kick out of Empire Magic kits that create the illusion of a needle going through a balloon ($16), and Morris Costumes coloring books which, at the wave of a hand, mysteriously go from having blank pages to ones filled with pictures ($13). For more daring tricksters, Disecto devices that will convince audiences you chopped off your hand ($70) and Theatre Effects combustible flash papers ($11) are also available. Magic fans can scoop up posters picturing Henry Kellar’s famous levitation trick ($16), or pick up a pair of crisp white magician’s gloves ($8) on the main floor. 104 Fourth Ave between 11th and 12th Sts (212-673-4546, newyorkcostumes.com)

Rogue Magic & Funshop
After several years of doing impromptu performances on street corners and selling magic tricks out of his backpack, self-taught magician Roger “Rogue” Quan unloaded his knowledge and trickery into this small storefront. Jardonnet flammable wallets ($40–$200) and a torch that transforms to a single red rose ($15) are among the pyro-themed offerings. Popular tricks, such as making a card rise from the center of its deck, go for $30. Alongside fellow tristate-area magicians, Quan hosts a magic show in the shop every Saturday (9–11pm; advance tickets $10, $12 at the door). For the same price, adults can attend the monthly Freaky Friday (9pm, call for schedule) performance, which combines geek magic, such as shoving nails up one’s nose, with racy jokes. 85-08 Queens Blvd at Grand Ave, Elmhurst, Queens (718-505-0316)

Tannen’s Magic
Open since 1925, this Herald Square haunt gets bragging rights for being the city’s oldest magic emporium. Instead of the gaudy lights and neon signage you’d expect from a place known for over-the-top trickery, you’ll encounter a dimly lit shop situated in an unassuming office building. Playing cards ($3–$100), didactic DVD sets ($15–$190) and accessories ($25–$400) abound at Tannen’s, where tricks are performed and sold daily. For $140, staffers will teach budding magicians the F1 Nitro trick, in which a card is made to vanish from its deck and suddenly appear in a wallet. Equally thrilling is the ParaPad ($95)—a pocket-sized notebook that helps its owner read minds. Professional magicians like Dani Daortiz often host lectures ($35) and workshops ($100), while novices frequently snatch up Michael Ammar’s Easy to Master Card Miracles DVD ($35). Notable alums of Tannen’s weeklong summer camp ($1,295), held each year outside Philadelphia, include actor Adrien Brody and master illusionist David Blaine. 45 W 34th St between Sixth and Seventh Aves, suite 608 (212-929-4500, tannens.com)

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Don't Blink Magic Shop

Magick Balay will be performing the greatest trick of his lifetime— opening "Don't Blink", a new brick and mortar magic shop located at 336 West 37th Street, Suite 960, right in Midtown Manhattan, NYC. Balay has become known internationally as one of the best close-up magic demonstrators in the business. With over three decades of experience, Magick Balay has been a star performer on the SYFY and Discovery channel in the well reviewed "Close Up Kings" show. “This is truly a dream come true— I have been wanting to open my own shop for as long as I can remember. I could not be more excited to educate the next generation of magicians and all the patrons who visit the shop” states Balay.

What sets this magic store apart is its commitment to quality and authenticity. Every product is carefully curated by experts in the field to ensure that customers are getting the best possible experience. Whether you're a beginner or an experienced magician, you can trust that the products sold here are of the highest standards.

Our Story

Magick Balay Announces Opening of New Magic Shop in NYC. " Don't Blink " is open NOW! The shop will carry the latest and best magic effects curated by Magick for their true integrity to the magicians of every skill level.

The friendly and knowledgeable staff is always ready to assist customers in finding the perfect trick or prop that suits their needs. They are well-versed in the different techniques and principles of magic and can offer guidance and recommendations to customers based on their skill level and interests. In addition to its impressive inventory, the magic store NYC also hosts regular events and workshops to foster a sense of community among magic enthusiasts. These events provide an opportunity for magicians to showcase their skills, learn from each other, and connect with like-minded individuals. Whether you're a professional performer or simply enjoy magic as a hobby, these events offer a unique and immersive experience. Overall, the magic store NYC is a must-visit for anyone interested in magic. Its vast selection of tricks, knowledgeable staff, and community-focused events make it a haven for magic lovers of all ages and skill levels. Step into this enchanting store and let the world of magic come to life before your eyes..

Reviews for "Discover the Secret Society of Magicians at the Magic Shop in NYC"

1. Jack - 1 star - I was extremely disappointed with my visit to "Magic store nyc." The store lacked variety and their product selection was very limited. The staff seemed disinterested and unhelpful when I asked for assistance. Additionally, the prices were significantly higher compared to other magic stores in the area. Overall, I would not recommend this store to anyone looking for a quality magic experience.

2. Sarah - 2 stars - I had high expectations when I visited "Magic store nyc," but unfortunately, it fell short. The store was quite disorganized, making it difficult to find what I was looking for. The staff appeared to be untrained and lacked knowledge about the products they were selling. Furthermore, the store had limited stock and didn't offer many innovative or unique magic items. I would suggest exploring other magic stores in the area for a better experience.

3. Alex - 2 stars - "Magic store nyc" left me feeling underwhelmed. The store had a lackluster atmosphere, making it hard to get excited about the magic items they had on display. The staff didn't seem passionate or knowledgeable about magic, which was disappointing. Additionally, the prices were on the higher side, considering the average quality of the products. Overall, I didn't feel like this store provided a memorable or enjoyable magic shopping experience.

4. Emily - 1 star - I would not recommend "Magic store nyc" to any magic enthusiasts. The store had a very limited selection of products, and most of them seemed outdated and uninteresting. The staff appeared uninterested in helping customers, and their lack of product knowledge was evident. The prices were also unreasonable compared to the value of the products. Save yourself the disappointment and look for a different magic store in the city.

Step into a Wonderland of Magic at the Top Magic Store in NYC