Reinventing connectivity with Magic Link in Sony devices

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The concept of magic links in the context of Sony refers to a feature that allows users to easily log in to Sony services and platforms without the need for a traditional password. It is a convenient and secure way of accessing personal accounts and ensuring a seamless experience. Magic links are essentially unique URLs or links that are sent to the user's registered email address whenever they want to access their account. These links are valid for a specific time period and can only be used once. To use a magic link, the user simply needs to click on the link received in their email, which will automatically log them into their Sony account. This eliminates the need for remembering and entering complex passwords, making the login process much simpler and time-efficient.


Password-based authentication creates a lot of user friction, so it is not surprising that developers look for ways to streamline the authentication process. One method is called the magic link, which allows the user to log in without entering a password via a special web link.

It has more options to send and receive e-mail and faxes, as well as access the Internet and intranets, via Cellular Digital Packet Data, Ricochet, Ardis, analog cellular, and wireless ethernet connections. There s no assurance that the recipient of the magic link is who they say they are If a user s email service is compromised, an attacker might intercept the magic link email and use it to gain access.

Magic link sony

This eliminates the need for remembering and entering complex passwords, making the login process much simpler and time-efficient. By using magic links, Sony aims to enhance user convenience and security. Since the links are sent to the user's registered email address, it ensures that only the authorized individual can access the account.

Magic link sony

The Sony Magic Link (model PIC-1000) was released in Sep 1994 for $999.95. It is a small handheld computer designed for personal communications. Its intended applications were paging, voice calls, faxing, light e-mail, simple financial work, and on-line browsing and shopping.

The "PIC" stands for "Personal Intelligent Communicator". These small devices were eventually referred to as PDAs, or "Personal Digital Assistants", but that term was originally coined by Apple's then-CEO John Sculley, in referrence to their own Newton MessagePad.

The Magic Link feels good in the hand, with a nice form factor, and a rubber-coated body. You interact with Magic Link by writing on its touch-sensitive screen using the included plastic "dumb" stylus, or just your finger, but handwriting recognition is not supported.

"There's General Electric, there's General Motors, now there's General Magic. We'll become a household name" they said. After all, Science fiction author Arthur C. Clarke once stated that "Any sufficiently advanced technology is indistinguishable from magic."

Actually, at the time, General Magic was a big deal, there was even a documentary made about it. If you watch it closely, you'll see "Bowser" the rabbit mascot, who apparently roamed freely about the offices and left "presents" for the employees everywhere he went.

Some of the world's largest electronics corporations, including Sony, Motorola, Matsushita, Philips and AT&T Corporation were partners and investors in General Magic. Eventually, a so-called "General Magic Alliance" included 16 big-name global telecommunications and consumer electronics companies, including Cable & Wireless, France Telecom, NTT, Northern Telecom, Toshiba, Oki, Sanyo, Mitsubishi, and Fujitsu. Each of the so-called "Founding Partners" invested $6 million in the company and named a senior executive to the company's "Founding Partner's Council."

General Magic had two main products - the Magic Cap operating system, and the Telescript programming language.

The Magic Cap user interface (UI) is the king of skeuomorphic design - a familiar "desktop" metaphor, using icons such as card files, datebooks, telephones, notepads, fIle cabinets and in/out boxes. "Hallways" with different rooms and "downtown" areas provide access to a variety of additional functions, features and services.

For example, to log into AOL:
1. From the Desk, Tap Hallway.
2. In the Hallway, Tap Downtown.
3. Tap the right arrow to move down the street to the America Online building.
4. Tap the AOL building to enter.

Easter Egg: To start a parade, Go downtown, make a coupon with the text "parade" (option-kbd) and drop it on downtown.

Gerenal Magic's other main product, Telescript, was a very ambitious programming language which would allow mobile devices to interact with services on a network. Telescript programs, or "agents", are small bits of code that travel across a network and execute themselves on remote computers, automatically performing tasks such as making a purchase, or filtering news feeds on behalf of the user - they will pick and choose information and negotiate on the users behalf.

Your device wouldn't just send data, but would send an entire program up to a server that could then run it and perform different tasks. Companies would run groups of servers that could do this, and they referred to it as "the cloud". This all started before the internet existed, of course.

For connectivity, the Magic Link only supported the AT&T PersonaLink and America Online (AOL) e-mail, both of which are telephone land-line dial-up, subscription-based services. The idea was to connected your Magic Link to the telephone line, dial-up the to AT&T PersonaLink service to automatically upload and download your email messages, weather alerts, stock quotes, etc. AT&T PersonaLink was designed around intelligent mobile agents, especially for the Magic Link. It cost $10/month for unlimited use, with faxes 50 cents per page. Remember, there was no internet or Wifi at this point in time.


Utilizing the built-in PCMCIA slot, an additional 1MB of data storage can be added using the Sony SRAM memory card.

Unfortunately the tech just wasn't there in the 1990s to realize the full vision of General Magic. Complaints about the Magic Link included that it is somewhat under-powered, making the multitasking operating system sluggish, the 2400-bps modem is too slow, and the non-backlit LCD screen can be hard to read. Out of the box, it connects only to PersonaLink and America Online.

General Magic's Andy Hertzfeld said "We were hoping to sell a hundred thousand of the first Sony devices, but they only sold like fifteen thousand."

=========== Magic Link PIC-2000 ===========
Sony released an improved version of the Magic Link, the model PIC-2000, in January 1996, for $899. The original PIC-1000 was now just $399.

The new PIC-2000 improvements include a back-lit screen, allowing Magic Link use in poor lighting, an additional PCMCIA slot, twice as much internal RAM memory, and a faster internal telephone modem. The PIC-2000 is a little thicker, and gone is the rubber-coating - the body is now hard plastic.

Even better, Sony advertised on their website the $350 "Wireless Modem Link Bundle" software, modem card, and cable to connect the Magic Link PIC-2000 to your personal cellphone for truly remote, wireless two-way data communications.

That same year, AT&T shutdown the PersonaLink network in August 1996, transitioning their (only 10,000) subscribers to the internet instead. This was also the end of the Telescript "intelligent agents", as PersonaLink was the only service that supported them, and then just barely at that.

Actually, while the Telescript "agents" sound intriguing, a Sony engineer from GoodOldBits who was familiar with the project stated "The situation where the network itself is dynamically programmable and you don't know what scripts will come was unacceptable for AT&T, and Telescipt wasn't installed on the actual Smart Messaging Service "AT&T PersonaLink" server. When I implemented the Telescript interpreter on the server experimentally, it was said that the server resources were exhausted just by starting 500 Telescript agent scripts that did nothing."

Similar to the Sony Magic Link models PIC-1000 and PIC-2000, there is also the Motorola Envoy models 100 and 150, similar products which also ran the Magic Cap UI, but with a built-in 4800 bps wireless send/receive two-way packet modem, to communicate using the existing ARDIS nationwide wireless data communications network.

=========== Data Rover 840 ===========
Sony never released an improved version past the PIC-2000, but General Magic, who developed the Magic Cap operating system, wasn't finished, so in December 1997, they released their own hardware system - the Data Rover 840. The new "840" costs $1,095, and is specifically directed at vertical markets such as healthcare, utilities, and transportation.
Although it has a slightly smaller screen, the new DataRover 840 hardware improvements are noteworthy, including a smaller form factor, a faster central processor (MIPS R3000), twice as much memory, and a faster 19.2kbs data modem with 9600 baud FAX send and receive capability (earler models could send a FAX, but not receive).

The 840 also now includes the lastest version 3.1 of their Magic Cap operating system, which is much faster and more refined than the original, now including a "web browser" to access the newly available internet. It has more options to send and receive e-mail and faxes, as well as access the Internet and intranets, via Cellular Digital Packet Data, Ricochet, Ardis, analog cellular, and wireless ethernet connections.

Magic Link PIC-1000Magic Link PIC-2000DataRover 840
Operating SystemMagic Cap 1.0Magic Cap 1.5Magic Cap 3.1
Internal memory4MB ROM, 1 MB RAM4MB ROM, 2 MB RAM8MB ROM, 4MB RAM
Internal modem2400 kbps data, 9600 fax14.4 kbps data, 14.4 kbps fax19.2 kbps data, 9600 kbps fax
PCMCIA slotsOne type II slot Two type II slots

In October 29, 1998, General Magic decided to refocus on network services, and spins off its handheld computer division as an independent company called DataRover Mobile Systems.

Like its predecessor the Sony Magic Link, the DataRover 840 was not a success. A handheld computer in this format was just not something that people thought that they wanted. These early PDAs were always too limited, with poor displays, no matter what the price.

General Magic themselves went under in 2002.

In 1995, "Home Office Computing" magazine wrote "No computer product category has been more ridiculed than the PDA".

Let’s take a closer look at certificates as a passwordless authentication protocol and how they can help in making your network more secure.
Magic link sony

Additionally, the links have a limited validity period, which further enhances the security by minimizing the risk of unauthorized access. This feature is particularly useful for individuals who struggle with password management or individuals who frequently switch devices. It reduces the frustration of having to remember and enter passwords, allowing users to quickly access their Sony accounts and services. In conclusion, magic link authentication is a user-friendly and secure way to log into Sony accounts. It eliminates the need for traditional passwords and provides a seamless login experience for users, ensuring convenience and security..

Reviews for "Enhancing connectivity with Magic Link in Sony products"

1. John - 1/5 - I was really excited to try out Magic link sony after hearing all the hype, but I was extremely disappointed. The product was difficult to set up and the instructions were not clear at all. Even after spending hours trying to figure it out, I couldn't get it to work properly. The app was also very buggy and crashed frequently. Overall, a complete waste of money and time.
2. Sarah - 2/5 - I had high hopes for Magic link sony, but it failed to meet my expectations. The concept is interesting, but the execution falls short. The app constantly froze and was slow to respond. It also had limited functionality and didn't offer much value for the price. Additionally, the battery life was abysmal and I found myself constantly having to charge it. I ended up returning the product because it just didn't live up to the hype.
3. Michael - 2/5 - Magic link sony is a gimmick, plain and simple. The promises of seamless integration and improved performance were never realized. The setup process was cumbersome and the device failed to connect with my other Sony devices. The app was clunky and unintuitive, making it a chore to use. I expected a lot more from Sony, but unfortunately, this product was a letdown. Save your money and avoid this one.

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