"Made from Magic" Magic, a concept that has captured the imagination of humans for centuries. It is often associated with enchantment, mystery, and the ability to manipulate and control the natural world. Throughout history, different cultures have developed their own unique beliefs and practices surrounding magic. From ancient rituals and spells to modern-day illusions and sleight of hand, magic continues to fascinate and captivate audiences. In literature and folklore, many fantastical objects and creatures are said to be "made from magic". These creations often possess extraordinary properties or abilities that are beyond the realm of normal understanding.
“We hope to create a movement where people share their own ‘recipes for magic’,” Kaypak said. “While Coca‑Cola is universal, food is inherently local — so we are intentionally featuring a diverse range of cuisines and creators. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca‑Cola.”
While content featuring Hadid and friends will launch in select markets around the world, Chinese actor and food enthusiast Yang Yang, and Mexican chefluencer Oscar Meza, will also bring the campaign to life through TV and social media films, recipe-focused billboards and more. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca Cola.
These creations often possess extraordinary properties or abilities that are beyond the realm of normal understanding. From magical swords and amulets to mythical creatures like dragons and unicorns, these objects and beings are revered and sought after by heroes and villains alike. In the realm of entertainment, magic plays a central role in performances and shows.
Coca‑Cola Announces ‘A Recipe for Magic’ Global Campaign Celebrating Connective Power of Meals
Three simple, essential ingredients — the moment of connection, the meal and an ice-cold Coca‑Cola — combine to create a “recipe for magic” when friends and family gather around the table. That’s the core message behind a new global Coca‑Cola campaign announced today in the United States, Canada, Latin America, Europe, Japan and other key markets.
“A Recipe for Magic” celebrates the human bond formed by family members, friends and even strangers while breaking bread – rooted in the belief that whether an everyday or a specially planned occasion, meal moments become magical when they are enjoyed together. All it takes is a mix of good company, great food and ice-cold Coca‑Cola.
Anchoring the “A Recipe For Magic” creative content is foodie and mom, Gigi Hadid. “Cooking is a love of mine. It’s an extension of my creativity,” Hadid said. “I learned, especially from my dad, that cooking is so much about intuition, self-expression, and connecting with others.”
While content featuring Hadid and friends will launch in select markets around the world, Chinese actor and food enthusiast Yang Yang, and Mexican “chefluencer” Oscar Meza, will also bring the campaign to life through TV and social media films, recipe-focused billboards and more.
More than 80% of people wish they could share a meal more often with loved ones*, with over 65% believing that sharing a meal reminds them of the importance of connecting with others.**
“It’s clear people are longing for greater connection in today’s hyper-connected world, and a universal insight is that meals have the power to do just that,” said Elif Kaypak, Global Brand Marketing Lead, The Coca‑Cola Company. “Coca‑Cola has a rich and storied connection with food and has established its role as the perfect pairing to meals cooked at home, ordered-in for takeout, or enjoyed in a restaurant. We hope this campaign will encourage our fans to get together and share more than just the food on the table through authentic moments.”
According to research, one in two global shoppers agree that Coca‑Cola helps make gatherings more enjoyable* and approximately 86% of the brand’s global shoppers agree that Coca‑Cola makes any meal better.*
Markets will support the campaign through content from approximately 750 influencers and locally relevant chefs. The goal is to create more meaningful meal moments and encourage people to get together and share more than just the food on the table.
“We hope to create a movement where people share their own ‘recipes for magic’,” Kaypak said. “While Coca‑Cola is universal, food is inherently local — so we are intentionally featuring a diverse range of cuisines and creators. The complexity of life pulls us away from each other and the table, so we hope to inspire people of all ages, all backgrounds, all walks-of-life, to come together around the table and celebrate the magic of shared meals and Coca‑Cola.”
*Source: Momentum Global Meals Study, 2021, n=1850 “Inexcusables” + See Research, “Coke x Meals x Inclusivity” Qualitative Research prepared for TCCC Human Insights, May 2022
**Source: American Heart Association, October 2022.
According to research, one in two global shoppers agree that Coca‑Cola helps make gatherings more enjoyable* and approximately 86% of the brand’s global shoppers agree that Coca‑Cola makes any meal better.*
Magicians use skills of deception and sleight of hand to create illusions that seem to defy the laws of nature. From pulling rabbits out of hats to sawing people in half, these performances leave audiences in awe and disbelief. The art of magic requires skill, practice, and a deep understanding of human psychology to create the illusion of magic. In popular culture, magic has also found its way into movies, books, and games. From the wizarding world of Harry Potter to the epic battles of The Lord of the Rings, magic adds an element of wonder and excitement to these fictional worlds. Spells, potions, and magical creatures abound, creating a rich and immersive experience for audiences. However, magic is not confined to the realm of fantasy and entertainment. In many spiritual and religious traditions, magic is seen as a way to connect with higher powers or tap into hidden energies. From witchcraft and shamanism to astrology and divination, these practices seek to harness and channel the power of magic for various purposes. Whether it is for healing, protection, or personal transformation, magic is seen as a tool for unlocking the mysteries of the universe. While the concept of magic has been used to explain the unexplainable and bring a sense of wonder into our lives, it is important to remember that magic is ultimately a product of our imagination and creativity. Whether it is performed on a stage or experienced through a book or movie, magic is a testament to the human capacity for wonder and the desire to explore the unknown. So let your imagination run wild and embrace the magic that is all around us. As the saying goes, "We are all made of stardust and magic.".
Reviews for "Exploring the Enigmatic Properties of Magicc: A Journey of Discovery"
1. Sarah - 1 star - I was really disappointed with "Made from Magic". The plot was so predictable and the characters felt flat and one-dimensional. I couldn't relate to any of them and found it hard to stay engaged in the story. The writing style was also lackluster, with repetitive and cliché phrases used throughout. I was hoping for a magical and enchanting read, but this book didn't deliver.
2. Jason - 2 stars - "Made from Magic" was a mediocre read for me. The world-building was weak and inconsistent, leaving me confused about the rules and limitations of the magical elements in the story. The pacing was also uneven, with long stretches of boredom followed by rushed and unsatisfying resolutions. The dialogue felt forced and unnatural, making it difficult to connect with the characters. Overall, I found this book to be underwhelming and wouldn't recommend it.
3. Emma - 2 stars - I had high expectations for "Made from Magic", but unfortunately, it fell short. The plot had potential, but it lacked depth and coherence. The author introduced numerous subplots and side characters that added little to the overall story and only served to confuse me further. Additionally, the romance aspect of the book felt forced and unrealistic, with no real development or chemistry between the main characters. I was hoping for a captivating and magical experience, but I was left feeling unsatisfied.
4. Michael - 1 star - I couldn't get through "Made from Magic". The writing was amateurish and filled with grammatical errors, which made it difficult to follow the story. The dialogue was stilted and lacked authenticity, making the characters feel flat and uninteresting. The pacing was slow, and the plot felt contrived and unoriginal. I was hoping for an engaging and well-crafted fantasy novel, but this book missed the mark completely.
5. Jessica - 2 stars - Unfortunately, "Made from Magic" didn't live up to the hype for me. The writing style was overly descriptive and dragged down the pace of the story. The characters were underdeveloped, and their actions often felt illogical and inconsistent. I also found the plot to be predictable and lacking any surprises or twists. Overall, I found this book to be a bit dull and forgettable.