Get Red Carpet Ready with Juvia's Place I Am Magic Foundation

Juvia's Place I Am Magic Foundation is a popular makeup product in the beauty industry. This foundation is known for its full coverage and long-lasting formula, making it a favorite among makeup enthusiasts. One of the standout features of this foundation is its wide range of shades. Juvia's Place offers over 40 different shades, catering to a diverse range of skin tones. This inclusivity is highly appreciated and celebrated by customers. The foundation provides options for those with fair skin tones, as well as those with deeper complexions.

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers helper ingredients that adjust the flow and thus the feel of the formula. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC.

The foundation provides options for those with fair skin tones, as well as those with deeper complexions. The I Am Magic Foundation is formulated to provide a matte finish, making it suitable for those with oily or combination skin. It helps to control shine throughout the day, resulting in a smooth and flawless complexion.

Juvias place i am magic foundatioh

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

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Once inside the skin, it hydrates, but not from the outside - putting pure water on the skin (hello long baths!) is drying.

One more thing: the water used in cosmetics is purified and deionized (it means that almost all of the mineral ions inside it is removed). Like this, the products can stay more stable over time.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A silicone fluid that gives a nonoily, easy to spread emolliency to the formulas. It is also used as a water repellent additive and to reduce the tackiness and stickiness of other ingredients. It also imparts gloss, softness and better manageability to hair.

We don't have description for this ingredient yet.

A clear, colorless and odorless, highly volatile (meaning it does not absorb into the skin but evaporates from it) liquid that's used as an emollient. It gives a nice non-oily light skin feel and it can improve the slip of the formula without leaving a tacky residue behind.

It's also popular in make-up products as its volatility makes mascaras and foundations last longer. If that would not be enough, it's also an excellent solvent, and it's a regular not only on the ingredients lists of make-ups but also on makeup removers.

Propanediol is a natural alternative for the often used and often bad-mouthed propylene glycol. It's produced sustainably from corn sugar and it's Ecocert approved.

It's quite a multi-tasker: can be used to improve skin moisturization, as a solvent, to boost preservative efficacy or to influence the sensory properties of the end formula.

We don't have description for this ingredient yet.

A multi-functional helper ingredient that's used mainly as a pigment carrier. The pigment can be an inorganic sunscreen (such as titanium dioxide) or a colorant that is blended with alumina platelets and then often coated with some kind of silicone (such as triethoxycaprylylsilane). This special treatment enables pigments to be evenly dispersed in the formula and to be spread out easily and evenly upon application. It is super useful both for mineral sunscreens as well as for makeup products.

Other than that, alumina can also be used as an absorbent (sometimes combined with the mattifying powder called polymethylsilsesquioxane), a viscosity controlling or an opacifying (reduces the transparency of the formula) agent.

An emollient ester with a rich and creamy but non-greasy skin feel. It makes skin supple and protects dry skin.

We don't have description for this ingredient yet.

A silicone emulsifier that helps water and silicone oils to mix nicely together.

We don't have description for this ingredient yet.

A solid silicone resin that creates a permeable film over the skin. It makes makeup formulas more long-lasting and can enhance the water resistance of sunscreens. It leaves a non-tacky film when dried.

We don't have description for this ingredient yet.

An often used emollient with a light and silky feel. It's very mild to both skin and eyes and spreads nicely and easily. It's often used in sunscreens as it's also an excellent solvent for sunscreen agents.

An organic derivative of hectorite clay, Disteardimonium Hectorite is used as a viscosity controller - it thickens up formulations to make them less runny.

It’s most popular use in cosmetics is in sunscreens, under the trademarked name Bentone 38 from Elementis. According to the manufacturer info, it is a real multi-tasker, including the ability to prevent pigments settling during storage, stabilizing a formula for longer, creating a light and smooth skin feel and enhancing the water-resistance of sunscreen formulas.

Sodium chloride is the fancy name of salt. Normal, everyday table salt.

If (similar to us) you are in the weird habit of reading the label on your shower gel while taking a shower, you might have noticed that sodium chloride is almost always on the ingredient list. The reason for this is that salt acts as a fantastic thickener in cleansing formulas created with ionic cleansing agents (aka surfactants) such as Sodium Laureth Sulfate. A couple of percents (typically 1-3%) turns a runny surfactant solution into a nice gel texture.

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If you are into chemistry (if not, we understand, just skip this paragraph), the reason is that electrolytes (you know, the Na+ and Cl- ions) screen the electrostatic repulsion between the head groups of ionic surfactants and thus support the formation of long shaped micelles (instead of spherical ones) that entangle like spaghetti, and viola, a gel is formed. However, too much of it causes the phenomenon called "salting out", and the surfactant solution goes runny again.

Other than that, salt also works as an emulsion stabilizer in water-in-oil emulsions, that is when water droplets are dispersed in the outer oil (or silicone) phase. And last but not least, when salt is right at the first spot of the ingredient list (and is not dissolved), the product is usually a body scrub where salt is the physical exfoliating agent.

Officially, CosIng (the official EU ingredient database) lists Aluminum Hydroxide 's functions as opacifying (making the product white and non-transparent), as well as emollient and skin protectant.

However, with a little bit of digging, it turns out Aluminum Hyroxide often moonlights as a protective coating for UV filter superstar Titanium Dioxide. Specifically, it protects our skin from the harmful effects of nasty Reactive Oxygen Species (free radicals derived from oxygen such as Superoxide and Hydrogen Peroxide) generated when Titanium Dioxide is exposed to UV light. Btw, chlorine in swimming pool water depletes this protective coating, so one more reason to reapply your sunscreen after a dip in the pool on holiday.

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Other than that, Aluminum Hydroxide also often shows up in composite pigment technologies where it is used the other way around (as the base material and not as the coating material) and helps to achieve higher color coverage with less pigment.

We don't have description for this ingredient yet.

A really multi-functional helper ingredient that can do several things in a skincare product: it can bring a soft and pleasant feel to the formula, it can act as a humectant and emollient, it can be a solvent for some other ingredients (for example it can help to stabilize perfumes in watery products) and it can also help to disperse pigments more evenly in makeup products. And that is still not all: it can also boost the antimicrobial activity of preservatives.

It’s a handy multi-tasking ingredient that gives the skin a nice, soft feel. At the same time, it also boosts the effectiveness of other preservatives, such as the nowadays super commonly used phenoxyethanol.

The blend of these two (caprylyl glycol + phenoxyethanol) is called Optiphen, which not only helps to keep your cosmetics free from nasty things for a long time but also gives a good feel to the finished product. It's a popular duo.

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.

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Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).

A mild amino acid based surfactant with great foaming properties. Can be used also for sensitive or baby skin.

Sunflower does not need a big intro as you probably use it in the kitchen as cooking oil, or you munch on the seeds as a healthy snack or you adore its big, beautiful yellow flower during the summer - or you do all of these and probably even more. And by even more we mean putting it all over your face as sunflower oil is one of the most commonly used plant oils in skincare.

It’s a real oldie: expressed directly from the seeds, the oil is used not for hundreds but thousands of years. According to The National Sunflower Association, there is evidence that both the plant and its oil were used by American Indians in the area of Arizona and New Mexico about 3000 BC. Do the math: it's more than 5000 years – definitely an oldie.

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Our intro did get pretty big after all (sorry for that), so let's get to the point finally: sunflower oil - similar to other plant oils - is a great emollient that makes the skin smooth and nice and helps to keep it hydrated. It also protects the surface of the skin and enhances the damaged or irritated skin barrier. Leslie Bauman notes in Cosmetic Dermatology that one application of sunflower oil significantly speeds up the recovery of the skin barrier within an hour and sustains the results 5 hours after using it.

It's also loaded with fatty acids (mostly linoleic (50-74%) and oleic (14-35%)). The unrefined version (be sure to use that on your skin!) is especially high in linoleic acid that is great even for acne-prone skin. Its comedogen index is 0, meaning that it's pretty much an all skin-type oil.

Truth be told, there are many great plant oils and sunflower oil is definitely one of them.

Super common little helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes.

It is typically used in tiny amounts, around 0.1% or less.

The extract coming from the lovely herb, rosemary. It contains lots of chemicals, including flavonoids, phenolic acids, and diterpenes. Its main active is rosmarinic acid, a potent antioxidant, and anti-inflammatory. It has also anti-bacterial, astringent and toning properties.

The leaves contain a small amount of essential oil (1-2%) with fragrant components, so if you are allergic to fragrance, it might be better to avoid it.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

We don't have description for this ingredient yet.

A kind of salt that's used as a thickener in cosmetic products.

It's one of the most commonly used thickeners and emulsion stabilizers. If the product is too runny, a little xanthan gum will make it more gel-like. Used alone, it can make the formula sticky and it is a good team player so it is usually combined with other thickeners and so-called rheology modifiers (helper ingredients that adjust the flow and thus the feel of the formula). The typical use level of Xantha Gum is below 1%, it is usually in the 0.1-0.5% range.

Btw, Xanthan gum is all natural, a chain of sugar molecules (polysaccharide) produced from individual sugar molecules (glucose and sucrose) via fermentation. It’s approved by Ecocert and also used in the food industry (E415).

A pale yellow solid material that helps cosmetic products not to go wrong too soon aka preservative.

It has antioxidant and antibacterial activity and can be used synergistically with IT-preservative phenoxyethanol or 1,2-Hexanediol and Caprylyl Glycol to form a broad spectrum preservative system for cosmetic formulas.

A fatty acid that can be found naturally in the skin. In fact, it's the most common saturated fatty acid found in animals and plants.

As for skincare, it can make the skin feel nice and smooth in moisturizers (emollient) or it can act as a foam building cleansing agent in cleansers. It's also a very popular ingredient in shaving foams.

• Primary fat-soluble antioxidant in our skin
• Significant photoprotection against UVB rays
• Vit C + Vit E work in synergy and provide great photoprotection
• Has emollient properties
• Easy to formulate, stable and relatively inexpensive

We don't have description for this ingredient yet.

Yellow Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that gives the yellow tones in your foundation. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is hydrated iron III oxide and depending on the conditions of manufacture, it can range from a light lemon to an orange-yellow shade.

Ci 77891 is the color code of titanium dioxide. It's a white pigment with great color consistency and dispersibility.

Red Iron Oxide is the super common pigment that gives the familiar, "rust" red color. It is also the one that gives the pink tones in your foundation. Chemically speaking, it is iron III oxide (Fe2O3).

Black Iron Oxide is the super common inorganic (as in no carbon atom in the molecule) pigment that controls the darkness of your foundation or gives the blackness to your mascara. Blended with red and black iron oxides, it is essential in all "flesh-toned" makeup products.

Chemically speaking, it is a mixture of iron II and iron III oxide. Btw, this guy, unlike the yellow and red pigments, is magnetic.

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

In terms of coverage, this foundation is known for its ability to conceal imperfections and even out skin tone. It effectively covers blemishes, dark spots, and redness, giving the skin a flawless appearance. The high coverage formula allows for buildable coverage, meaning you can layer the product to achieve your desired level of coverage. Additionally, the formula of this foundation is long-lasting, ensuring that your makeup stays intact for hours on end. It is designed to withstand heat, humidity, and sweat, making it a great option for all-day wear or special occasions. Not only does the I Am Magic Foundation provide excellent coverage and longevity, but it is also cruelty-free and vegan-friendly. Juvia's Place is a brand that prioritizes inclusivity and compassion for animals, making their products a popular choice among conscious consumers. Overall, Juvia's Place I Am Magic Foundation is a high-quality makeup product that offers full coverage, long-lasting wear, and a wide shade range. Whether you're looking for a foundation to create a flawless base for your everyday makeup or for a special occasion, this foundation is a reliable option..

Reviews for "The Perfect Shade for Every Skin Tone: Juvia's Place I Am Magic Foundation"

1. Katherine - 2/5 - I was really disappointed with the Juvia's Place I Am Magic Foundation. First of all, the shade range is extremely limited, and I struggled to find a match for my skin tone. The foundation also looked incredibly cakey and heavy on my skin, even with a light application. It emphasized every line and pore on my face, making me look older and worn out. The formula also felt very drying and uncomfortable throughout the day. Overall, I did not have a good experience with this foundation and will not be repurchasing.

2. Ryan - 1/5 - I had high expectations for the Juvia's Place I Am Magic Foundation, but unfortunately, it fell flat. The shade selection was terrible, with limited options for people with medium to deep skin tones. The foundation felt thick and heavy on my skin, making it difficult to blend and achieve a natural-looking finish. It also oxidized and turned orange within a few hours of application. Additionally, the foundation caused me to break out and made my skin look dry and flakey. I would not recommend this foundation to anyone and will be returning it.

3. Sara - 3/5 - While I didn't hate the Juvia's Place I Am Magic Foundation, I wasn't overly impressed either. The shade range was decent, but it still lacked options for very fair and very deep skin tones. The coverage was medium to full, but it felt heavy and mask-like on my face. It also settled into my fine lines and emphasized the texture of my skin. On the positive side, it did last quite a long time without major fading or creasing. However, I don't think I will repurchase this foundation as I prefer something with a more lightweight and natural finish.

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