The Jands mascot is a beloved character that represents the Jands brand. The mascot is a unique and creative representation of the company's values and mission. It embodies the spirit of Jands and is often seen at promotional events, trade shows, and on various marketing materials. The Jands mascot is designed to be friendly, fun, and approachable. It is often depicted as a character that people can easily relate to and connect with. The mascot's appearance may vary depending on the context and audience, but it typically features the Jands logo or other branding elements.

The Eric Robinson Memorial Museum

In a huge space at the rear of the second storey of Jands HQ in Mascot, NSW, there’s a new multipurpose space referred to as the Eric Robinson Memorial Town Hall, named for one of the co-founders of Jands. It’s appropriately named, as it’s the space once occupied by Jands Production Services (now JPJ), where Eric ruled until his passing in 2015.

The Town Hall is now fitted out with the latest in conferencing gear in the form of Shure MXA910 Ceiling Array microphones and Dante-networked ceiling speakers that create an amazing voice lift environment. Big projection screens are automated, and PTZ cameras focus on those presenting automatically. It’s a beautiful set-up that Jands use for tech training, staff meetings, and more.

At the rear of the Town Hall sits tech from another era entirely, in the form of the Jands Museum. This is an amazing collection of gear lovingly salvaged, rescued, and otherwise acquired by Jands staff, that represents their manufactured output from the late 1960s right up until the 2020s, when production ceased.

Jands co-founder and current Director David Mulholland has been one of the driving forces behind the museum’s collection. “I started quite a while ago, watching online auction sites for old Jands equipment to come up,” he explains. “We had a reasonable collection stored in a separate building here in Mascot, but not many of either the very early or more recent products. When JPJ moved out of the space, we decided to repurpose it as the Town Hall. Building the collection into a dedicated museum in the space made sense, as this is where a lot of people will come when they visit the company.”

Some of the very earliest Jands products are displayed in the case pictured above. The twin strobe at the top was designed and sold by Bruce Jackson & Philip Storey when the company traded as J and S Research Electronics. Next down is a colour organ, a power amplifier, then a Strand Electric dimmer that Jands designed and made the electronics for. “Jackson & Storey won the contract shortly before we purchased their business and had built several batches before we took over,” recalls David. “We went on to build hundreds at a time, and it helped establish our manufacturing business. We couldn’t afford a specialised wave soldering machine to solder the circuit boards, so we bought a Sunbeam electric frying pan, filled it with solder, and dipped them in that to speed up production. When a tax inspector come out to audit our books his eyes lit up when he saw we’d claimed the frying pan as a tax deductable expense. He thought we were trying it on, but ended up having a laugh when he saw what we were actually doing.”

Other highlights in the collection include Jands’ first computerised lighting board, the Aurora, designed by now-billionaire WiseTech Global CEO Richard White, who joined Jands in 1982 as head of R & D when his business at the time, Rock Industries, sold out to Jands. There’s also one of five massive 12-send foldback desks, standard in Jands’ concert sound systems through the 80s.

Jands are very keen to acquire examples of products they don’t have, and have given CX a ‘Wanted’ list. “While our PA speakers are too big to fit in the space, we plan to add some photos showing the progression from columns to four-way systems and composite boxes,” David elaborates. “Interesting things come up but can be difficult to secure. For example, there’s one of our JL72 lighting consoles in Adelaide. It’s a very large 72 channel, two pre-set board with A/B switching and an external matrix panel for patching scenes and chases. I was told that the venue is government owned and there’s no mechanism to allow them to sell it, but they are allowed to throw it out. We’re also keen to find one of the smallest products we made; an SM 1 DI box; we have an SM 2, but not its predecessor. There are a lot of other units we’d like to add to our collection – I’m sure they’re out there somewhere!”

Tech billionaire picks industrial boom in $300m Mascot play

Tech billionaire Richard White is sitting on a huge profit after perfectly picking Sydney’s industrial land boom, quietly consolidating an entire city block in red-hot Mascot for an outlay of $150 million, not including option agreements on two of the seven sites.

Based on current land values, which have soared due to changing use in the past decade, his investment is now worth more than $300 million. However, he has no immediate plans to sell or develop.

WiseTech founder Richard White: “Market perceptions have shifted dramatically and the appeal of the area is really resonating.” Daniel Munoz

Mr White, worth an estimated $7 billion due to the phenomenal success of the logistics software company he founded, WiseTech Global, has worked within a couple of kilometres of the block he now owns in South Sydney’s industrial heartland for more than for 40 years.

WiseTech Global’s headquarters is just up the road at 74 O’Riordan Street, Alexandria, near where he got his local start at audio, lighting and staging company JANDS in 1981, working as research and development manager.

JANDS is also the reason Mr White started buying commercial real estate in Mascot.

“Originally, I acquired a lot at 34 Kent Road and an option over 40 Kent Road as part of investing in the JANDS business,” he said.

“One of the founders of JANDS, Eric Robinson, passed away in 2015. In conversation with Paul Mulholland, also one of the founders, it became clear that Eric’s estate needed to be settled, and it was a good time for me to start a small diversification.

“I decided to invest in JANDS as a shareholder, buy the warehouse at 34 Kent and take an option over 40 Kent, the main JANDS offices.

“This was a holding in a business I understood very well that required very little of my time and added value for both JANDS and me.”

Mr White has since acquired the remaining five commercial-zoned sites over the past four years, including a second option, completing the set in April.

He now controls the 38,000sq m block, bounded by Coward Street, Kent Road, Ossary Street and Coggins Place.

It is 300 metres from Mascot Station on the Airport Link line and one stop from the domestic terminal, close to the Qantas headquarters where the decision was recently made to sell 138,000sq m of Mascot land it had accumulated since the 1960s.

Final bids are in for the Qantas holding, which has further fired up the local market, one that is rapidly evolving from industrial use to residential, logistics and office.

Colliers national director of industrial Michael Crombie, who has assisted Mr White in some of his local purchases, said South Sydney land prices had quadrupled in the past decade.

They had now reached $7950 per square metre for land with a 3:1 floor space ratio in Mascot, which is what Mr White owns.

The spectacular value increases are due to an increasing appetite for higher value logistics and office development in the area with the apartment complexes of Green Square on the doorstep.

Mr White always knew this day would come.

“You could see the real possibilities that the M8 and WestConnex projects presented, and now with the change in the way people work, market perceptions have shifted dramatically and the appeal of the area is really resonating,” Mr White said.

He is happy for now to sit on his investments, which are generating healthy rental income.

“I’m in no hurry and keeping my options open – there are multiple potential high-value uses for such a substantial site.”

South Sydney’s office leasing market is picking up, according to Colliers national director of research Joanne Henderson.

“The first half of 2021 has seen a strong rebound in occupier demand after decision-making was put on hold over 2020 due to the pandemic,” she said.

“We are now seeing many new large occupier briefs across the South Sydney office market for 2000sq m or more of net lettable area from both an off-market and on-market perspective.”

Mr Crombie from Colliers said the type of tenants had changed in recent years and that more fashion and creative industries were moving in to warehouse conversions and office campuses.

“Many of the more recent occupiers have relocated from the Sydney CBD and city-fringe markets,” he said.

Education, fashion and corporate companies make up 52 per cent of existing tenants, according to Colliers, and there is occupier demand for 76,000sq m of space.

Martin Kelly is a property reporter based in Sydney covering all aspects of commercial and residential real estate including major deals, market trends and developments. Email Martin at [email protected]

Jands mascot

Cyber criminals appear to have used the Windows NetWalker ransomware to attack the website of Australian firm Jands, which distributes some leading audio, lighting and staging brands for installation, production and retail industries throughout Australia and New Zealand.

The people behind the attack have posted a screenshot of data stolen from Jands on their website. Going by that, what seems to have been stolen is financial data, customer details and other miscellaneous data.

Jands has been in business since 1970 and is based in Mascot, NSW.

NetWalker has not been used in many attacks recently. One attack of note was on Forsee Power, a company that designs and manufactures smart lithium-ion battery systems for electro-mobility markets.

Prior to that the University of California in San Francisco admitted it paid US$1.14 million to a gang that used NetWalker to attack its systems. A fourth case was that of Australian customer experience firm Stellar, that also operates across Asia, North America and Africa.

iTWire has contacted Jands for comment.

Brett Callow, a ransomware threat researcher who works for the New Zealand-headquartered security firm Emsisoft, said NetWalker was a sophisticated ransomware-as-a-service operation that mainly targeted enterprise-space companies.

"It only accepts affiliates with proven access to enterprise-space networks," he added. "Like other groups, NetWalker uses a range of attack vectors including phishing and RDP."

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The mascot's appearance may vary depending on the context and audience, but it typically features the Jands logo or other branding elements. The Jands mascot plays a crucial role in strengthening the brand's identity and building brand awareness. By incorporating the mascot into various marketing communications, Jands creates a consistent and recognizable image for its target audience.

The mascot serves as a visual reminder of Jands' products and services, and helps to create a lasting impression in the minds of potential customers. In addition to its visual presence, the Jands mascot also communicates the company's values and personality. It represents the company's commitment to quality, innovation, and customer satisfaction. Through its actions and interactions, the mascot embodies the Jands brand promise and helps to establish an emotional connection with the audience. The Jands mascot is not just a passive character, but an active ambassador for the brand. It engages with the audience, interacts with customers, and creates a positive and memorable experience. Whether it's posing for photos, handing out promotional items, or simply being a playful presence, the mascot helps to make a lasting impression and create a positive association with the Jands brand. Overall, the Jands mascot is a creative and effective tool for building brand identity and awareness. It serves as a visual representation of the company and its values, and helps to create a positive and memorable experience for customers. With its friendly and approachable nature, the Jands mascot is a valuable asset for the brand and an important part of its marketing strategy..

Reviews for "Jands Mascot: The Must-Have Tool for Lighting Control Enthusiasts"

- Lisa - 2 stars - I was really disappointed with the Jands mascot. The costume looked cheap and the character didn't even resemble the brand or its values. It was awkward and didn't engage with the audience. Overall, I felt like the mascot was a missed opportunity for Jands to create a memorable and fun experience.

- Mike - 1 star - The Jands mascot was a complete flop in my opinion. It looked like a generic costume that you find in a dollar store, and it didn't even have any distinctive features that would make it stand out. The person inside the costume also seemed unenthusiastic and uncoordinated. It was a lackluster performance that did not leave a positive impression on me.

- Sarah - 2 stars - As someone who has seen many mascots at various events, I have to say that the Jands mascot was a letdown. It lacked energy and charisma, and it seemed like a last-minute addition to the event rather than a well-thought-out branding strategy. I expected more creativity and excitement from Jands, and unfortunately, the mascot fell short of my expectations. It was forgettable and did not leave a lasting impression.

How Jands Mascot is Revolutionizing Installation and Maintenance of Lighting Systems