Gracie Corner Mascot Searching for a New Owner Gracie Corner, the beloved mascot of a popular local store, is in search of a new owner after years of bringing joy and excitement to the community. The current owner, Mr. Johnson, has decided to retire and pass on the responsibility of caring for Gracie to someone new. Gracie Corner has been an icon in the town for over a decade. Children and adults alike have grown up seeing Gracie's friendly face welcoming them into the store. From holiday parades to local events, Gracie has always been there, spreading cheer and happiness.
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
As part of the For All Funkind platform, M M s candies received modernized makeovers that drew out the characters nuanced personalities a purpose-driven move that quickly became fodder for online satire and memes. To mark the debut, the brand will release a song and video, I m Just Gonna Be Me, that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M M s spokescandies.
From holiday parades to local events, Gracie has always been there, spreading cheer and happiness. The search for a new owner for Gracie Corner has begun, and the criteria are quite specific. The ideal candidate should have a love for the community and a passion for making people smile.
M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.
Published Sept. 28, 2022 Chris Kelly Reporter Courtesy of MarsM&M's today (Sept. 28) expanded its crew of characters with the introduction of Purple, a female, peanut M&M "spokescandy." The addition to its roster of mascots is the first in a decade and follows a controversial purpose-driven rebranding that drove impressions and brand sentiment.
"We're really excited about Purple because she's designed to represent acceptance and inclusivity," Jessica Adelman, vice president for corporate affairs and head of global communications at Mars Wrigley, told Marketing Dive. "We want her to be known for her earnest self-expression, keen self-awareness, authenticity and competence."
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
The song will be available on all major streaming platforms, and M&M's will donate $1 for every stream of the song (up to $500,000) to arts nonprofit Sing for Hope. The effort follows a recent collaboration with Lil Nas X that will see the brand donate $5 (up to $100,000) to the same charity for every purchase of M&M's packs inspired by the pop star. The charitable angle is part of the brand's larger purpose-driven efforts, which were at the center of the January refresh.
"Having a purpose is what gives you the conviction to stick to what's true to you. We really wanted to think about how are we making sure that we're bringing people together and we're connecting people," said Adelman. "We think a lot about acts, not only ads."
A controversial brand refresh
Sticking with what's true to the brand is especially important after the brand refresh received plenty of attention from the marketing industry and consumers at-large in January. As part of the "For All Funkind" platform, M&M's candies received modernized makeovers that drew out the characters' "nuanced personalities" — a purpose-driven move that quickly became fodder for online satire and memes. M&M's took the controversy in stride.
"We were thrilled to a large extent because it reminded us how iconic our brands are — that people care so deeply about M&M's and the characters," Adelman explained.
M&M's shared data that suggests the brand refresh served its purpose, from a marketing standpoint. In January, the announcement drove more than 10 billion earned media impressions around the world. The refresh also earned 4.56 billion impressions on Twitter with brand search impressions on Google up 160% when compared to the brand's Super Bowl launch in Q1 2021. Plus, three in four Gen Zers surveyed by Morning Consult said they were aware of M&M’s new purpose, with 48% saying they heard positive buzz about the brand.
"People are always going to have reactions — it means you're relevant, it means you're in the conversation — and having a purpose helps you to really be clear and true about what motivates you and what your reason to be in the consumer space is," Adelman said.
To mark the debut, the brand will release a song and video, "I'm Just Gonna Be Me," that features saxophonist Grace Kelly, choreographer-dancers Devin Santiago and Colo Cag, opera singer Anthony Roth Costanzo, and the rest of the cast of M&M's spokescandies. The character was launched in collaboration with agencies BBDO, Mediacom and Weber.
They must also be responsible, as taking care of the mascot would involve maintaining the costume, attending events, and interacting with the public. The position of being Gracie's new owner comes with great responsibility, but also with numerous benefits. The selected candidate will have the honor of carrying on Gracie's legacy and becoming a recognizable figure in the community. The mascot's costume, twirling dance moves, and contagious energy have become synonymous with the spirit of the town. As Gracie Corner bids farewell to Mr. Johnson, the anticipation of finding a new owner is building. The community is excited to see who will take on the role and keep Gracie Corner alive and thriving. In conclusion, Gracie Corner, the mascot of a local store, is embarking on a search for a new owner. The chosen individual will become a part of the town's history, spreading joy, and keeping the spirit of Gracie alive..
Reviews for "Take the Lead: Adopt the Gracie Corner Mascot"
1. Sarah - 2 stars - I was really excited to read "Gracie corner mascot searching for a new owner" as I love stories about animals and their adventures. However, I found this book to be quite disappointing. The storyline was weak and predictable, and the characters were flat and uninteresting. The writing style also lacked depth and creativity, making it hard for me to become invested in the story. Overall, this book did not live up to my expectations and I would not recommend it.
2. John - 1 star - "Gracie corner mascot searching for a new owner" was a complete waste of my time. The plot was incredibly boring and the pacing was slow. I found myself losing interest early on and struggled to finish the book. The characters were also poorly developed and lacked depth, making it impossible for me to connect with them. Additionally, the writing style was mediocre at best, leaving much to be desired. I would not recommend this book to anyone looking for an engaging and entertaining read.
3. Emily - 2 stars - I didn't enjoy "Gracie corner mascot searching for a new owner" as much as I thought I would. The premise seemed promising, but the execution fell flat. The plot lacked originality and the story felt predictable and cliché. The writing style was also unimpressive, with bland descriptions and unremarkable dialogue. Overall, I found this book to be unremarkable and forgettable, and I wouldn't recommend it to others.