The "Google Pixel magic eraser ad" is an advertisement created by Google to promote the magic eraser feature on their Google Pixel smartphones. The ad showcases the ability of the magic eraser feature to remove unwanted objects from photos with just a few taps. The ad begins with a woman standing in front of a beautiful beach scene, holding her Google Pixel smartphone. She is dismayed to see a stranger photobombing her picture. However, with a simple swipe of her finger on the screen, the magic eraser feature removes the photobomber, leaving behind a perfect photo. The woman is amazed at how easy and quick it was to erase the unwanted object.
The woman is amazed at how easy and quick it was to erase the unwanted object. The ad then transitions to a montage of different scenarios where the magic eraser feature proves to be helpful. It shows people using the feature to remove photobombers, eliminate distractions, and even erase unwanted text from images.
Google Pixel 6: Magic Eraser
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Google has tasked creative agency Anyways Creative and Amplify – the global creative agency specialising in experience and culture – with promoting its Pixel 6 smartphone by bringing to life the standout technology of its AI-driven Magic Eraser tool. Anyways helmed the digital and cinema film, launching from 18 May and 20 May 2022 respectively, called World of Magic. Meanwhile Amplify is building on the film concept by bringing the Magic Eraser tool to life through a hands-on Google Pixel World of Magic experience in Piccadilly Circus from 19th May 2022. Magic Eraser is an exciting tool that spotlights distractions in users’ photos and helps remove them with ease using machine learning. Anyways led on creative and concept, twisting a typical project demo on its head. Instead of only showing the perfect final image, the film shines a light on the erased objects as well as their journeys into the World of Magic. Mixing live action and VFX, Anyways worked with Partizan director Sophia Ray and VFX company Coffee & TV to construct a weird and wonderful land. World Of Magic is an alternate reality where commonly erased objects such as pylons, traffic signs and vehicles are set free. By balancing both the magical as well as the functional in their direction, the audience gleans insights into the tool’s prowess, but also the infinite creative possibilities available. The live experience – which is free to enter and runs for two weeks from 19th May 2022 at 55 Regent Street – immerses audiences in the playful Google Pixel World of Magic. The experience acts as a fantastical extension of the film concept, inviting guests in via a façade that evokes a retro high street photo shop before transporting them through a secret portal in the Unexpected Photo Booth into the wonderful World of Magic. A series of lively photo experiences bring the capabilities of the Magic Eraser to life. From hands-on moments with the feature in the Unexpected Photobooth through to fantastical interactive installations celebrating the Deleted Delights, the entire space is designed to encourage content capture and immerse visitors in the power of the Magic Eraser.
- Category Online services
- Client Google
- Agency Anyways Creative / Amplify
- Production Partizan
- Country United Kingdom
- Uploaded 20 May, 2022
Creative Agency, Culture & Experience: Amplify VFX Partner: Coffee & TV
The ad begins by showing how users can employ the magic eraser to remove unwanted things from the backgrounds of their photos, including peeing dogs, strangers in Speedos and even ex-boyfriends.
Each time, the magic eraser effortlessly removes the unwanted elements, resulting in clean and visually appealing photos. Throughout the ad, the tagline "Unleash the magic in every photo" is displayed, emphasizing the power and convenience of the magic eraser feature. The ad ends with a shot of the Google Pixel smartphone and the Google logo, reaffirming the association between the innovative feature and the brand. The Google Pixel magic eraser ad effectively communicates the ease and usefulness of the magic eraser feature. It highlights how the feature can enhance and improve photos, making them look more professional and appealing. The ad appeals to smartphone users who are looking for an easy way to edit and enhance their photos without the need for complex editing software..
Reviews for "The hidden tricks behind the Google Pixel magic eraser ad"
- Sarah - 2 stars - I was not impressed with the "Google pixel magic eraser ad". As someone who takes a lot of photos, I was hoping for a more realistic depiction of what the phone's camera can do. Instead, this ad showed impossible scenarios where people could magically remove objects from their pictures with a tap of a finger. It felt misleading and gimmicky. I would have preferred to see real-life examples of how the phone's camera can enhance photos in a more believable way.
- Mark - 1 star - I found the "Google pixel magic eraser ad" to be highly deceiving. The ad made it seem like you can simply erase unwanted objects from your photos effortlessly, but in reality, it takes a lot more work and skill. The ad also failed to mention that this feature is only available on specific models of the Google Pixel phone. Overall, I was disappointed by this ad and felt misled by the exaggerated claims it made about the capabilities of the phone's camera.
- Emily - 2 stars - The "Google pixel magic eraser ad" left me feeling unimpressed. While the concept of being able to remove unwanted objects from photos is intriguing, the ad failed to convince me that this feature is practical or useful in real-life scenarios. It showcased unrealistic situations where people could easily erase entire objects with a single tap, but overlooked the fact that removing complex elements would require much more effort and time. I found this ad to be overly hyped and lacking in genuine information about the product.