Geoffrey the giraffe mascot costume is a popular and recognizable character associated with the retail store Toys "R" Us. The costume features a giraffe character with a joyful and friendly expression, designed to appeal to children and adults alike. The mascot costume is typically worn by employees at promotional events, grand openings, and other special occasions. The Geoffrey the giraffe mascot costume is made from high-quality materials to ensure durability and comfort for the wearer. It includes a full-body suit with a soft and plush texture, covering the wearer from head to toe. The costume also features a large and detailed giraffe head, complete with expressive eyes, a smile, and a prominent pair of antlers.
Meanwhile on YouTube, Toys R Us Studios launched Geoffrey Vision, a kid’s show where the giraffe teaches children simple lessons such as easy exercises and art guessing games. Geoffrey’s recent world tour – the brand’s first 360° marketing campaign – was also documented on YouTube. Over the summer, the giraffe visited London, Madrid, Saudi Arabia, South Africa and other key global markets, and at each stop a child ambassador greeted him.
Meanwhile on YouTube, Toys R Us Studios launched Geoffrey Vision, a kid s show where the giraffe teaches children simple lessons such as easy exercises and art guessing games. In 2021, WHP Global acquired the brand and its assets, marking a historic comeback for the nostalgic brand, as a new company with a new plan of action.
The costume also features a large and detailed giraffe head, complete with expressive eyes, a smile, and a prominent pair of antlers. The mascot costume is designed to accurately represent Geoffrey the giraffe, one of the most recognizable symbols of the Toys "R" Us brand. It embodies the playful and imaginative spirit of the store and serves as a friendly and approachable character that children can relate to.
Geoffrey the Giraffe
Geoffrey the Giraffe, formerly Doctor G. Raffe, is a fictional anthropomorphic giraffe who has been used to advertise the American toy retail chain Toys R Us since 1965, he was originally called Doctor G. Raffe from 1948-1965, his name was changed to Geoffrey in 1965, from 1965-1972, he appeared on print advertisements for the toy store, in 1972, he made his local television debut in a 10-second TV spot, in 1973, he made his national television debut where he appeared with hundreds of children dancing in the streets, however, that TV ad remains partially lost, it will get found soon, in 1973 or 1974, he got a family, which comprised of his wife, Gigi, daughter Baby Gee, and son Geoffrey Junior, in the late 1970s, animated commercials featuring him and his family began being produced, in the early 1980s (sometime around 1981-1982), the "I don't wanna grow up, I'm a Toys "R" Us kid" jingle debuted and the jingle's TV ads featured him, in 1999, his family bowed out of the spotlight so he can be seen as a kid, he wanted people to come to his stores and play, in 2001, he became a real giraffe voiced by Jim Hanks, in 2007, his spots were replaced by stars, and he became 2D again, he's still seen at Toys "R" Us stores today. Bargaintown, Geoffrey the Gallery [ ]
1965-1975 face
Black-and-white 1965-1975 design with full body and superhero costume
1965-1975 design as seen in costume form in a 1972 TV commercial for the toy store
1975-1988 design holding Baby Gee
1988-1999 face
1988-1999 design with full body as seen in a 1989 TV ad for the toy store
1999-2001 design
2001-2007 design
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When worn by an employee, the Geoffrey the giraffe mascot costume becomes a focal point at events, attracting attention and creating a sense of excitement. Children often flock to the mascot, eager to interact, take pictures, and receive high fives or hugs. The mascot costume helps to create a memorable and positive experience for customers, reinforcing the brand's commitment to providing a fun and enjoyable shopping environment. Overall, the Geoffrey the giraffe mascot costume plays a significant role in enhancing the brand image of Toys "R" Us. It brings the joyful and imaginative world of toys to life, making it an integral part of the store's marketing and promotional efforts. The mascot costume represents the spirit of Geoffrey and all the happy memories associated with the childhood toy store experience..
Reviews for "The Enduring Legacy of Geoffrey the Giraffe Mascot Costume"
- Samantha - 2 stars - The Geoffrey the giraffe mascot costume was a huge disappointment. The quality of the costume was subpar, and it looked nothing like the iconic Geoffrey character. The fabric used was cheap and easily ripped, which made it unusable after just a few wears. The overall design lacked attention to detail and the colors were dull. I expected better from a mascot costume representing such a beloved character.
- Michael - 1 star - I was extremely disappointed with the Geoffrey the giraffe mascot costume. The fit was completely off, and it was uncomfortable to wear. The headpiece was heavy and didn't sit well on the shoulders, making it difficult to see and move around in. The costume also had a strange smell that was hard to get rid of. Overall, it was a complete waste of money and I wouldn't recommend it to anyone.
- Jessica - 2 stars - The Geoffrey the giraffe mascot costume was a letdown. The sizing was all wrong, and it was too tight in some areas while being too loose in others. The headpiece was especially problematic as it was oversized and made it difficult to see properly. The material used for the costume was cheap and not very durable. It started falling apart after just a couple of uses. Save your money and look for a better quality mascot costume elsewhere.
- Ryan - 1 star - I regret purchasing the Geoffrey the giraffe mascot costume. The construction was shoddy at best, with threads coming loose and seams unraveling after minimal use. The colors were faded and the costume looked worn out even when it was brand new. The headpiece was uncomfortable and didn't fit properly, making it impossible to fully enjoy the experience of being Geoffrey the giraffe. I would not recommend this costume to anyone.