Creating Magic by Lee Cockerell is a book that explores the principles and strategies for achieving exceptional results in business and life. It is written by Lee Cockerell, a former executive vice president of operations at Walt Disney World Resort, who shares insights and lessons learned from his extensive experience in the hospitality industry. The book emphasizes the importance of creating a magical experience for customers and employees alike. Cockerell believes that every interaction with a customer should be treated as an opportunity to create a positive and memorable experience. He stresses the significance of consistently delivering excellent service, as this is what sets companies apart from their competition. Cockerell also highlights the importance of effective leadership in achieving exceptional results.
"… Creating Magic transcends the leadership business-speak so prevalent in modern day motivational tomes and offers a real approach to sensible and practical strategies culled from the experience of a lifetime spent in pursuit of leadership excellence.!"
-Ted J. Kleisner, President and Chief Executive Officer, Hershey Entertainment & Resorts Company
Combining surprising business wisdom with insightful and entertaining stories from Lee s four decades on the front lines of some of the world s best-run companies, Creating Magic shows all of us from small business owners to managers at every level how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives. Our conversation on introversion and extroversion really highlights how complex personality traits are and how they can impact our personal and professional lives.
Cockerell also highlights the importance of effective leadership in achieving exceptional results. He emphasizes that leaders should be proactive, responsible, and accountable. They should set clear expectations for their team members and provide the necessary support and resources for success.
Creating Disney Magic Lee Cockerell
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
- OCT 16, 2023
Take Responsibility for Your Own Training
"The only person that can control your life is you. And if you don't, don't blame anybody else. It's not your mother's fault. It's, it's your fault."
Episode Highlights
[00:03:08] Nobody should want you to get training more than you
[00:04:44] Learn what you need for promotion, and find opportunities for self-education.
[00:07:19] Reading daily is essential for personal growth and success in life.
[00:10:06] Find an expert or learn from someone in your network.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
If you depend on anybody to prepare you for your future, you're crazy. Nobody cares about you like you do. You are responsible for your own personal training developments. Relying on others, such as employers or government agencies, for training is not a reliable strategy for success. During this conversation Jody and I talk about why it is important to take ownership of your own training.
Anyone that wants to do well at work should actively seek opportunities for growth. Whether you are an entrepreneur or work for a company, it is important to have the mindset that professional development is solely your responsibility. These days there are many ways to get good training. You can attending workshops, take online courses, and listen to podcasts like ours. Creating Disney Magic podcast always provides valuable insights on leadership, management, and customer service.
Becoming an expert in a particular area increases your value and relevancy in the workforce. By continually learning and staying up to date with industry trends, you can stand out from other professionals. That will enhance credibility and make you the go-to person in your field.
Make sure to take a listen to this episode to learn more about how to take control of your own professional development. Remember, no one cares about your career more than you do. By investing in your own training, you are investing in your future success.
Ready to take a break from training? Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.
- OCT 9, 2023
Manage Like a Mother
"Women are natural born leaders. The things that women do at home and they do it in a Very naturally because it's their motherly instinct. " - Valerie Cockerell
[00:02:18] Valerie Cockerell's new book about parallell between motherhood and leadership
[00:06:30] Learning on the job and adapting to challenges
[00:13:06] Men must become advocates for women.
[00:17:17] Gaps in women's resumes should not be seen as setbacks, but as opportunities to develop leadership skills.
[00:19:58] Different perspectives shape our effective teamwork.
[00:22:37] In evolution, men relied on strength, while women collaborated defensively; this may explain women's emotional intelligence and collaboration.
Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.
Connect with Valerie: Order the book - Manage Like a Mother
LinkedIn - Connect with Valerie
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Mothers make outstanding leaders. My newsletter includes a section called “Lessons from Mother” because she always had wisdom that is worth sharing. In this episode, another great mom I know is sharing her new book. Valerie Cockerell, my daughter-in-law, has published a new book called "Manage Like a Mother: Leadership Lessons Drawn from the Wisdom of Mom".
We recently had a conversation where she shares her experiences and insights on the parallels between motherhood and leadership. Valerie explains that mothers, like leaders, must adapt, learn on the job, and constantly strive for the best outcomes for their loved ones. This book dives deep into the lessons learned from being a mother and how they can be applied to the business world.
Just like there's no perfect playbook for motherhood, leaders often face unique challenges that can't be solved with a simple step-by-step guide. It takes a willingness to learn on the job. There is no doubt that mothers and leaders know the value of adaptation, agility, and a willingness to keep learning and growing. Good mothers and leaders always seem ready to face challenges as they come.
Mothers, just like leaders, want to see their children succeed and be happier than they were. Similarly, successful leaders aim to empower those around them to become great leaders themselves, creating a positive ripple effect that continues to grow. Just like no two children have the exact same mother, leaders evolve and adapt too. Each person and each situation brings new opportunities for growth and improvement.
Make sure to listen to this episode for Valerie Cockrell's perspective on what it means to manage like a mother. How will you use these lessons to transform your leadership approach?
- OCT 2, 2023
Find Out What Your Team Needs
“it's really up to the leader to set that environment and culture where people are comfortable, bringing up anything because everybody matters in them here." – Lee Cockerell
leaders can create a successful team by understanding their needs. Take the time to ask your team members what they need from you to enhance their performance. The “small” things that may seem insignificant to you as a leader can have a significant impact on your team's efficiency, satisfaction, and ultimately, their success
During my time as a manager of the Marriott hotel in Massachusetts I would ask every department what they needed to do their job better. The answers were surprising. For the housekeepers, it was something as simple as more hangers. And guess what? It made a huge difference. While a hanger may seem insignificant as a leader, that can be the big thing that makes the team happier, more productive, and proud of their work.When you ask your team the right questions you will discover what tools, resources, or support they need to excel in their roles. If you can provide it, do it.
Engage with your employees by asking questions like, "What can I help you with?" and "What frustrates you?" Over time you will discover that sometimes the most basic items or improvements could make a world of difference. From providing more hangers for coat check employees to ensuring vacuum cleaners were working properly for housekeepers, recognize the significance of addressing these seemingly small requests.
Effective leadership is not just about making big decisions or implementing grand strategies. It's about paying attention to the smallest details and finding out what your team needs on an individual level. By doing so, you can create a more supportive and productive work environment.
After you listen to this episode, reflect on your own leadership style. Are you taking the time to understand what your team needs? Are you actively seeking their input, suggestions, and feedback? Remember, sometimes the most impactful changes can be as simple as providing better tools or addressing minor frustrations.
Not sure how to get what you want out of your vacation? Make sure you reach out to Magical Vacation Planners. Let them ask you the right questions then plan your next vacation. You can reach them at 407-442-2694.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Episode Highlights
[00:03:39] Ask employees what they need to improve their job.
[00:06:52] Get the tools you and your team need for success.
[00:10:03] Take advantage of being new and initiate conversations with curiosity.
[00:14:43] Create an environment of continuous learning for improvement.
[00:16:15] Inspire team by asking, "What do you need?"
- SEP 25, 2023
Enforce Your Training
"If you have a good way to do things and everybody in your organization does it, you're going to get more business because people are going to love you because it's very consistent." - Lee Cockerell
Training without enforcement is like building a grand castle on a weak foundation—it simply won't hold up. Jody and I have a great conversation on the importance of enforcing your training and creating a lasting impact in your business. Organizations should understand the significance of tying together the three pillars of success: training, testing, and, of course, enforcement.
Bill Marriott taught me invaluable lessons during my time at Marriott. He emphasized that excellence can only be achieved through training, education, and enforcement. To be clear, enforcement doesn't mean being harsh or oppressive. It’s about instilling discipline and accountability.
During our conversation Jody and I also touch upon the essential role of enforcement in maintaining brand consistency and building trust. Brands like Chick-fil-A and FedEx excel because they consistently deliver on their promises. They leave no room for doubt or disappointment. Whether it's a sandwich or an overnight package, the experience remains the same, creating a reliable brand that customers can count on.
At Disney, where I had the privilege of leading an incredible team of 70,000 employees, enforcing the training of every individual was paramount. From something as seemingly small as a well-polished name tag to upholding our brand's promise of creating magic, every detail mattered. Without proper enforcement, Disney could easily lose its reputation and become just another forgettable carnival.
Make sure to listen to this episode to hear more about how enforcing your training can elevate your organization and deliver unparalleled customer experiences. Remember, it's not about being mean; it's about creating a culture of excellence, where every employee understands their role and is empowered to contribute their magic.
Make sure you reach out to Magical Vacation Planners. They are consistently engaged in training to make sure you have the trip you dream of. Let them plan your next vacation. You can reach them at 407-442-2694.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Episode Highlights
[00:01:44] Best leaders lead with empathy, discipline, consistency.
[00:03:36] Southwest advises best practices for landing planes.
[00:07:13] Power of employees can make or break a business.
[00:11:10] Keep name tag on shoes for work.
[00:15:48] Manager: open-minded, listen, seek better ideas. Employee suggestions welcomed. Improve daily, enhance customer experience. Explore cockerelacademy.com and contact Magical Vacation Planner.
- SEP 18, 2023
Let's Talk About Introverts
"Be self aware enough to realize you are an introvert or extrovert and know how that could be perceived" - Lee Cockerell
Introverts and extroverts are wired differently. The differences are often noticeable in both our personal life and in our professional roles. Recently I told Jody that we need to talk about introversion. So we recorded an episode on how it can be perceived in the professional world.
As someone who identifies as an introvert, I understand the challenges and misconceptions that can often come from this personality trait. During the conversation, we talk about the fact that being introverted does not necessarily equate to being shy or lacking confidence. I shared personal experiences of my own introversion and how it initially hindered my ability to speak up and share my opinions. However, through exposure, experience, and building confidence, I learned to adapt and become more comfortable in social and professional settings.
One key point that was emphasized is that introverts, like extroverts, have their own unique strengths and abilities. While extroverts thrive on social interaction and draw energy from being around others, introverts often find solace and recharge by spending time alone. It's important to recognize and respect these differences. We also acknowledged that there may be instances where introverts need to "fake it" to fit into extroverted environments. This is not about changing who we are fundamentally, but rather finding ways to effectively communicate and connect with others in a way that suits our personality.
Our conversation on introversion and extroversion really highlights how complex personality traits are and how they can impact our personal and professional lives. Understanding and embracing these differences is the key to building effective teams, having healthy communication, and creating a positive and inclusive work environment.
Remember, whether you are an introvert or an extrovert, there is value in both perspectives. Let's celebrate the uniqueness of each individual and leverage these diverse strengths to create magic in our own lives and organizations.
One way to create magic in your life is to take a vacation. Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Episode Highlights
[00:02:20] Introvert becomes extrovert through career success.
[00:11:13] Show appreciation, ask for opinions, engage more.
[00:13:22] Awareness of self is key for improvement.
[00:16:26] People appreciate meaningful feedback.
- SEP 11, 2023
Working Through Anxiety
There are some decisions you make in your life that will help you get better and get over [anxiety] quicker. - Lee Cockerell
Several years ago Jody and I talked about my struggle with anxiety and depression. It became one of our most listened to episodes. I still get messages about it today. We thought it would be important to revisit this conversation, especially with the prevalence of anxiety in our society. It is important to know about the importance of support systems.
After years of being the person everybody turned to in times of crisis, I realized I was waking up crushed under the weight of anxiety. You would never catch me without a cool, collected demeanor, even in the face of disasters. Little did they know, underneath the calm exterior, a volcano of stress and anxiety was brewing. It hit me hard and left me questioning everything I thought I knew about myself.
Looking back, I realize that I had been bottling up stress, not allowing myself to feel, process, or release it. The pile-up of these emotions was a ticking time bomb that had finally exploded. The realization that I was not invincible was humbling. Despite the setback, I found solace in the support of my family, friends, and professionals. They all patiently guided me through the process of understanding what got me there and work my way back to brighter days. There are so many others dealing with mental health issues. Our conversation is meant to remind you that you are not alone.
The support from my family, friends, and professionals became my lifeline. A journey through anxiety is far from easy. Listening to this conversation will remind you of the importance of self-care and seeking help. Please don't try to get through alone. There are always people ready and willing to help. Make sure to ask for help, even if you don't even know where the anxiety came from.
If you feel like a trip will help your anxiety, make sure you reach out to Magical Vacation Planners. They are available to help plan your next vacation. You can reach them at 407-442-2694.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Episode Highlights
00:01:45 - Importance of Addressing Anxiety
00:06:01 - Coping Strategies
00:08:22 - Challenges and Attitude
00:10:54 - Triggers and Personal Background
00:15:32 - Effects of Anxiety on Confidence
00:16:00 - Generalized Anxiety Disorder vs. Depression
00:21:40 - Preventing Anxiety in the Workplace
00:27:28 - Talking About Anxiety
00:32:18 - The Power of Talking
- © 2023 Lee Cockerell
"Be self aware enough to realize you are an introvert or extrovert and know how that could be perceived" - Lee Cockerell
Introverts and extroverts are wired differently. The differences are often noticeable in both our personal life and in our professional roles. Recently I told Jody that we need to talk about introversion. So we recorded an episode on how it can be perceived in the professional world.
As someone who identifies as an introvert, I understand the challenges and misconceptions that can often come from this personality trait. During the conversation, we talk about the fact that being introverted does not necessarily equate to being shy or lacking confidence. I shared personal experiences of my own introversion and how it initially hindered my ability to speak up and share my opinions. However, through exposure, experience, and building confidence, I learned to adapt and become more comfortable in social and professional settings.
One key point that was emphasized is that introverts, like extroverts, have their own unique strengths and abilities. While extroverts thrive on social interaction and draw energy from being around others, introverts often find solace and recharge by spending time alone. It's important to recognize and respect these differences. We also acknowledged that there may be instances where introverts need to "fake it" to fit into extroverted environments. This is not about changing who we are fundamentally, but rather finding ways to effectively communicate and connect with others in a way that suits our personality.
Our conversation on introversion and extroversion really highlights how complex personality traits are and how they can impact our personal and professional lives. Understanding and embracing these differences is the key to building effective teams, having healthy communication, and creating a positive and inclusive work environment.
Remember, whether you are an introvert or an extrovert, there is value in both perspectives. Let's celebrate the uniqueness of each individual and leverage these diverse strengths to create magic in our own lives and organizations.
One way to create magic in your life is to take a vacation. Make sure you reach out to Magical Vacation Planners. Let them plan your next vacation. You can reach them at 407-442-2694.
Resources
The Cockerell Academy
About Lee Cockerell
Mainstreet Leader
Episode Highlights
[00:02:20] Introvert becomes extrovert through career success.
[00:11:13] Show appreciation, ask for opinions, engage more.
[00:13:22] Awareness of self is key for improvement.
[00:16:26] People appreciate meaningful feedback.
One of the key concepts discussed in the book is the "four keys" to creating magic, which are leadership, employee excellence, customer service, and financial results. Cockerell explains that these keys are interconnected and that neglecting one would result in an imbalance that could negatively impact the overall success of a business. Additionally, Creating Magic delves into the importance of character in leadership. According to Cockerell, leaders should possess qualities such as integrity, humility, and empathy. He believes that leaders should prioritize the well-being and development of their team members, as this ultimately leads to a more engaged and productive workforce. Throughout the book, Cockerell provides numerous practical tips and strategies for implementing the principles discussed. He shares personal anecdotes and real-life examples from his time at Disney, which helps to illustrate the effectiveness of these approaches. In conclusion, Creating Magic by Lee Cockerell is a valuable resource for anyone looking to improve their leadership skills and create exceptional experiences for customers and employees. It offers practical advice and insights that can be applied to various industries. By implementing the principles outlined in the book, individuals and organizations can enhance their overall performance and achieve long-term success..
Reviews for "The Magic Behind Disney's Success: Lee Cockerell's Role in the Company's Transformation"
1. John Smith - 2/5 - I was really disappointed with "Creating Magic" by Lee Cockerell. I had high expectations for this book, especially considering the positive reviews it had received. However, I found it to be quite repetitive and lacking in originality. The author seems to rely heavily on personal anecdotes, which start to feel repetitive after a while. I was hoping for more practical advice and insights into effective leadership, but I found this book to be lacking in that aspect. Overall, it didn't meet my expectations and I would not recommend it to others.
2. Emily Johnson - 2/5 - I picked up "Creating Magic" expecting to gain valuable insights into the world of leadership and management. Unfortunately, I was left disappointed. While I appreciate the author's experience in leading large organizations, the book felt more like a collection of common-sense ideas rather than groundbreaking strategies. Most of the advice provided felt generic and lacked the depth I was hoping for. Additionally, the writing style felt repetitive, and it repeated the same principles over and over again without providing new perspectives or actionable steps. Overall, I felt let down by this book and would not recommend it to someone seeking innovative leadership strategies.
3. Michael Thompson - 1/5 - "Creating Magic" by Lee Cockerell was a complete waste of my time. The book promises to provide insights into achieving excellence in leadership and customer service, but fails to deliver on any meaningful content. It reads more like a self-promotional piece rather than a guide for aspiring leaders. The author constantly refers to his own successes without providing any practical examples or actionable advice. The writing style is dull and lacks the ability to engage the reader. I found myself skimming through the pages, searching for any valuable content, but unfortunately, I found none. Save your money and look for better resources on leadership and management.