The Cleveland Browns, an American football team based in Cleveland, Ohio, have been without a mascot for many years. However, in 2022, the team finally decided to introduce a new mascot. This decision was made with the goal of creating a more engaging and interactive experience for fans, particularly younger ones. The new Cleveland Browns mascot is a bulldog named "Dawg Pound." The name "Dawg Pound" is a nod to the passionate fan base of the team, who are often referred to as "Dawg Pound" because of their loud and enthusiastic support. The bulldog was chosen as the mascot because it is a symbol of toughness, determination, and loyalty, qualities that the Cleveland Browns aim to embody both on and off the field.
Brownie the Elf: Meet the Cleveland Browns' new old mascot
File: Cleveland Browns mascot Brownie the Elf waves to the fans during the second half against the Buffalo Bills at FirstEnergy Stadium on November 10, 2019 in Cleveland, Ohio. The Browns defeated the Bills 19-16. (Photo by Jason Miller/Getty Images)
CLEVELAND - The Cleveland Browns, one of the NFL’s oldest and most storied franchises, are famous for having the only logo-less helmet. But that doesn’t mean they don’t have a mascot.
Brownie the Elf is getting renewed attention this season after fans voted put him front and center on their home field. A giant version of the old mascot has replaced the Browns helmet on the FirstEnergy Stadium midfield turf.
If you don’t live in Northeast Ohio, you may be unfamiliar with Brownie. But the character actually dates back to the team’s debut in 1946; he was used in ads and media guides for years as the Browns won title after title. Legendary coach Paul Brown even toyed with the idea of adding him to the team’s helmets, but never did.
After Art Modell bought the team in 1961, he began to phase out the mascot. When he moved the team to Baltimore in 1995, the team’s legacy – and Brownie – remained in Cleveland, ready for a rebirth.
Brownie has been used more frequently in Browns merchandise and marketing materials in recent years, and has sometimes walked the sideline as a mascot. But this may be the first time a national football audience has seen him in decades.
"Brownie has been around for a long time," offered JW Johnson, Browns executive vice president and partner. "I think people enjoy him, and we haven't really showcased him as much as we'd like to."
The version on the field looks a little tougher and more aggressive than the more familiar smiling version that the team traditionally featured.
The new-look logo and field will debut during this weekend’s home opener. The Browns, who held off a furious comeback by the Panthers in Week 1, will host the Jets at 1 p.m.
This story was reported from Tampa, Fla.
Browns unveil 2022 field design featuring Brownie logo at midfield
The bulldog was chosen as the mascot because it is a symbol of toughness, determination, and loyalty, qualities that the Cleveland Browns aim to embody both on and off the field. The mascot has quickly become a beloved figure among fans, making appearances at home games, community events, and promotional activities. Dawg Pound is portrayed as a friendly and approachable character, always ready to high-five fans, pose for photos, and engage in playful interactions.
The field design was voted by Browns fans and will feature a midfield logo at FirstEnergy Stadium for the first time since 2016
Sep 13, 2022 at 11:31 AMThe Browns fanbase has officially made their decision on what field design will be used at FirstEnergy Stadium in 2022.
After a poll that generated an overwhelming response from fans, the Browns field will feature the "running Brownie" logo at the 50-yard line, giving the Browns their first midfield logo since 2016. The end zones will be decorated with the side view orange helmet logo, the red AFC logo and white "Browns" script.
The design is all painted and ready for the Browns' Week 2 home opener Sunday against the Jets.
"We're super excited about the new midfield logo," said JW Johnson, Browns Executive Vice President and Partner. "We really wanted to engage our fans in the process, and they are — as I've said multiple times — undefeated. They're the best in the league, best in the NFL and, candidly, some of the best in sports. We really wanted to get their involvement and hear what they have to say. We were able to pull off the new logo with the old school Brownie logo."
The idea of using a midfield logo and incorporating fans in the decision-making process was a unique wrinkle Johnson and the Browns wanted to implement as they searched for ways to grow overall fan engagement with the team in 2022.
It only seemed right that a midfield logo be included in the design options — the Browns were the only team in the league previously without a midfield logo. The idea of providing Brownie the Elf, which the Browns used as one of their logos during their first season in 1946, as a midfield option in the designs was one way Johnson and the crew knew would drum up excitement.
"We love the helmet logo, but Brownie has been around for a long time," Johnson said. "I think people enjoy him, and we haven't really showcased him as much as we'd like to. Between myself and (Browns Senior Vice President of Marketing & Media) Brent Rossi, we decided that we should bring him back. It's been well-received."
Starting Sunday, Browns fans everywhere will finally be able to enjoy the design from their stadium seats or from the TV broadcast.
Photos: 2022 Field Design Reveal
Take a look at the Browns' new 2022 field design, featuring the Brownie logo at midfield. The design was voted by fans in a poll
Who is the Cleveland Browns' Mascot Chomps?
One of the most famous teams in the NFL the Cleveland Browns is a professional American football team which is based in Cleveland. The Franchise was founded in 1944 and was named after the original coach and co-founder Paul Brown. The Cleveland Browns play their home games at Cleveland Browns Stadium which was established in 1999. Among the other 32 franchises in the NFL, the Cleveland Browns are the only ones who do not have a logo on their helmet.
The Browns made their official NFL debut in 1950 and won their first championship in their inaugural season as well as in the 1954, 1955, and 1964 seasons. In 1961 the Cleveland Browns were bought by an American businessman named Art Modell. The Browns only kept getting stronger and stronger with time and from 1965 to 1995, they were able to qualify in 14 NFL playoffs but were not able to win another championship or play in the Super Bowl. In 1995 Art Modell announced his plan to move to Baltimore, and due to that franchise was regarded by the NFL as suspended for three seasons.
Since resuming their operation in 1999, the Browns have faced many ups and downs, in the 2010s they were not able to record a single winning season in the entire decade. The Browns have also been noted for a lack of stability within the team between the head coaches and the team players. Despite being one the oldest teams in the entire NFL, the Browns have never appeared in a Super Bowl. But whatever the case is their fans are there to support them. In a study conducted in 2006, it was determined that the Browns fanbase is the most loyal fanbase in the entire NFL.
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In addition to providing entertainment, the mascot also serves as an ambassador for the team, promoting community involvement and charitable initiatives. The introduction of a mascot has brought a renewed sense of energy and excitement to the Cleveland Browns fan base. Fans, particularly children, now have a tangible figure to rally behind and support. Dawg Pound has become a visible symbol of team spirit and has helped create a stronger connection between fans and the team. Overall, the introduction of the Cleveland Browns' mascot, Dawg Pound, in 2022 has been a positive addition to the team's identity. It has enhanced the fan experience, fostered community engagement, and created a stronger sense of pride and unity among Cleveland Browns supporters..
Reviews for "The Cleveland Browns Mascot and Game Day Traditions: A Symbol of Unity"
1. Sarah - 1/5 - I was really excited to see the new Cleveland Browns mascot for 2022, but I was sorely disappointed. The design was bland and uninspired, and it didn't even resemble a bulldog, which is a symbol associated with the team. The mascot looked more like a generic cartoon character than a representation of the Browns. I hope they reconsider and come up with a mascot that truly captures the spirit and identity of the team.
2. Mike - 2/5 - As a long-time fan of the Cleveland Browns, I was hoping for a fresh and exciting mascot to engage with the crowd and bring some energy to the games. Unfortunately, the new mascot for 2022 missed the mark. The costume design was lackluster and lacked attention to detail. It felt like a rushed job, instead of something that was carefully thought out and executed. I hope they make some improvements and listen to the fans' feedback before the next season.
3. Emily - 2.5/5 - While I appreciate the attempt to introduce a new mascot for the Cleveland Browns, the execution fell flat. The costume design was unimpressive and didn't stand out among other mascots in the league. Additionally, the mascot's performance during the games was lackluster, failing to create the excitement and enthusiasm that fans were hoping for. I think with some enhancements and a more dynamic design, the Cleveland Browns could have a great mascot that would truly engage the fans.