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L'Oréal Paris is a renowned beauty brand that has established itself as a leader in the cosmetics industry. The brand's slogan, "Because You're Worth It," captures its essence perfectly. L'Oréal Paris believes in empowering and inspiring women to feel confident and beautiful in their own skin. One of the brand's most iconic products is the L'Oréal Paris Magic BB Cream. This product is nothing short of magical when it comes to achieving flawless and radiant skin. The BB cream, which stands for Beauty Balm, combines the benefits of skincare and makeup in one product.

Using the Magic Eraser on Google Pixel phones is fun and easy. You have two options to choose from. You can use the “Erase” tool to remove an object, person, background, or any other unwanted element from your images. You can also use the “Camouflage” option to merge something with its background or hide it completely.

With a sprinkling of humour, effortless and shameless transitions, dreamy sound design and brilliant effects the film comes together to portray the wondrous potential of such a sought after tool. But rather than simply getting rid of what s been erased, the team at Anyways set themselves down a different route, making use of and even celebrating the bits and pieces that don t make the final cut.

The BB cream, which stands for Beauty Balm, combines the benefits of skincare and makeup in one product. The L'Oréal Paris Magic BB Cream is designed to provide a range of benefits to the skin. It hydrates, smooths, and perfects the complexion, giving it a natural and healthy glow.

For Google Pixel’s Magic Eraser tool, Anyways and Amplify create a fantastical visual world that “celebrates” erased elements

The project for Google spans an interactive experience and demo film featuring a weird and wonderful land of erased items – from traffic cones to photobombers.

We all know that feeling too well, when you’ve taken a picture you love but there’s just one part of it that’s just not quite right. This is exactly the feeling Anyways Creative and Amplify were tasked with embodying in a new project from Google, exploring the Pixel 6 smartphone's new Magic Eraser. To truly bring to life the new tool, which uses AI technology to let you erase unwanted elements, Google called upon the creative agencies to mastermind both a demo film, led by Anyways, and interactive experience, helmed by Amplify, that exemplified the tools playful side. But rather than simply getting rid of what’s been erased, the team at Anyways set themselves down a different route, making use of – and even “celebrating” – the bits and pieces that don’t make the final cut.

To create the tools demo film World of Magic, the Anyways team enlisted the skills of Partizan director Sophia Ray and VFX company Coffee & TV to create a weird and wonderful land. Beginning in what seems to be a fairly day-to-day park, the film quickly shifts into a fantastical alternate land, where aspects that have been erased from photos – a runner, seagull, traffic cone among others – are all “set free”, as described by a recent press release.

With a sprinkling of humour, effortless and shameless transitions, dreamy sound design and brilliant effects the film comes together to portray the wondrous potential of such a sought after tool. Ellen Turnill Montoya, creative director at Anyways, sums up the project and overall approach: “With this concept we wanted to flip what could be an expected product demo on its head, celebrating what has been erased, and where it goes, rather than only the picture-perfect image you are left with at the end.”

Anyways Creative, Partizan and Coffee & TV: Magic Eraser (Copyright © Google, 2022)

Taking the concept one step further, Amplify took inspiration from the film and created a live experience. Acting as an extension of the film, guests are led through a facade “that evokes a retro high street photo shop” before transporting them through a secret portal in the Unexpected Photo Booth into the wonderful World of Magic. Then, the guest is invited to immerse themselves in a lively photo experience which highlights the vast capabilities of the magic eraser; “from hands-on moments with the feature in the Unexpected Photobooth through to fantastical interactive installations celebrating the Deleted Delights”.

Being responsible for the mammoth task of creative concepting, set design, set building and both 2D and 3D design, Vicky Baker, creative director at Amplify explains that the team: “leaned on all the superpowers of experiential and spatial design to build on the world of the film, immerse guests in the magic and get them hands on with the phone”. The experience will take place for two weeks from 19 May 2022 at 55 Regents Street.

The BB Cream also provides sun protection with its SPF 20 formula, helping to shield the skin from harmful UV rays. The magic of this product lies in its lightweight and creamy texture, which effortlessly blends into the skin. It effectively covers imperfections, evens out skin tone, and minimizes the appearance of pores. The BB Cream is also buildable, allowing for more coverage if desired, without feeling heavy or cakey. Another fantastic feature of the L'Oréal Paris Magic BB Cream is its ability to adapt to different skin tones. This makes it suitable for a wide range of people, and it eliminates the hassle of finding the perfect shade match. With the Magic BB Cream, a single product can cater to various skin tones, seamlessly blending into the skin for a natural finish. L'Oréal Paris has truly created magic with its BB Cream. This product has become a go-to for many beauty enthusiasts looking for a quick and easy solution to achieve radiant and flawless skin. Whether you're heading out for a casual day at the office or getting ready for a special event, the L'Oréal Paris Magic BB Cream is a must-have in your beauty routine. It will leave you feeling confident and ready to take on the world..

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