Baguette Magic Downtown Baguette Magic Downtown is a popular bakery situated in the heart of the downtown area. This bakery is famous for its delicious baguettes that are freshly baked every day. The aroma of freshly baked bread wafts through the streets, attracting locals and tourists alike. As you step into Baguette Magic Downtown, you are welcomed by the warm and inviting atmosphere. The bakery is beautifully decorated with rustic charm, giving it a cozy and homely feel. The display counters are filled with an array of freshly baked pastries, cakes, and of course, the star of the show - baguettes.
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Since securing the new site, the two have spent hours repainting and redecorating the former WildFlour space, building shelving and redoing the floor in the back. We re just doing everything out of our profits, and so it is kind of like, we have to get the first thing open and then we can expand after generating some money.
The display counters are filled with an array of freshly baked pastries, cakes, and of course, the star of the show - baguettes. The baguettes at Baguette Magic Downtown are a true work of art. They are perfectly crusty on the outside, soft and fluffy on the inside.
Baguette Magic ready to cast its spell on the peninsula
In November 2019, sisters Paula and Sam Kramer purchased Baguette Magic at 792 Folly Road. Since then, the duo has revitalized the bistro, creating a James Island staple voted Best Bakery two years in a row in City Paper’s Best Of awards.
When the Kramer sisters purchased Baguette Magic, though, they weren’t expecting to be hit by a global pandemic.
“We redid our dining room and went to Myrtle Beach,” Sam said. “And on the way back from Myrtle Beach, we got the message that all the dining rooms are getting closed.”
Despite the setback, they persevered and re-evaluated, setting up “Bag-ette” deliveries, providing weekly delivery services of kitchen essentials and groceries for Lowcountry residents from local farmers and purveyors like Legare Farms and Rio Bertollini’s.
And in the coming weeks, the Kramer sisters have their next project ahead of them — a downtown Baguette Magic location. The new location is slated to open at 73 Spring St. in the former WildFlour Pastry shop, which closed after 10 years in 2019.
This new endeavor has been on the sisters’ minds since they took over the original location, but to get a second location going, they needed the first one to generate capital, Paula said, adding that the cities of James Island and downtown Charleston also have different bureaucratic hoops to clear.
“We don’t have investors,” she said. “We’re just doing everything out of our profits, and so it is kind of like, we have to get the first thing open and then we can expand after generating some money. It’s been a lesson of learning, especially with bureaucracy. Overall, it’s been great though, and we have the best, most incredible contractors and architects. They have helped us along the way with floor plans and navigating some of these things because we’re just doing it all ourselves.”
Coincidentally, Baguette Magic beat out WildFlour Pastry as Best Bakery two years ago, but the coincidences don’t stop there. “Sam and I used to go to WildFlour for cinnamon rolls on Sundays and it was like a big thing when we both moved back to Charleston,” said Paula. “We were big fans. Our real estate agent — who’s also my best friend and convinced us to buy Baguette Magic — she put WildFlour in that building. So she was their agent for that when they signed the lease there. I called her and I was like, ‘They’re not doing anything with that space, it’s closed all the time. Can you reach out?’ And she said, ‘Oh yeah, I know the owner.’ And then she told me the story.”
Swing on by the downtown location on Spring Street in the coming weeks | Photo by Rūta SmithSince securing the new site, the two have spent hours repainting and redecorating the former WildFlour space, building shelving and redoing the floor in the back.
The new Baguette Magic will be “significantly smaller” than its sister location on James Island and won’t carry the full Baguette Magic menu. The sisters say it’s going to be retail, coffee and pastries with grab-and-go options. “It’s been a huge transformation,” said Paula. “We’re so excited about it.”
Find Baguette Magic on James Island until their new location opens at 73 Spring St. baguettemagicchs.com.
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Each bite is a delightful combination of textures and flavors. The bakery offers a variety of baguettes, from the classic plain baguette to more adventurous options like cheese and herb or garlic and olive. There is something to please every palate. In addition to baguettes, Baguette Magic Downtown also offers a range of sandwiches and pastries made with their signature bread. The sandwiches are made with fresh ingredients and are packed with flavor. Whether you choose a classic ham and cheese or a more exotic combination, you can be sure that every bite will be a taste sensation. Apart from the amazing food, Baguette Magic Downtown also prides itself on its excellent customer service. The staff is friendly, knowledgeable, and always ready to help. They are passionate about their craft and are happy to answer any questions or make recommendations based on your preferences. Baguette Magic Downtown has become a beloved institution in the downtown area. It is not just a bakery; it is a community gathering place. Locals often stop by for their morning coffee and baguette before work, while tourists make it a point to visit this legendary bakery during their stay. In conclusion, Baguette Magic Downtown is a magical place that serves up some of the best baguettes in town. It is a haven for bread lovers and food enthusiasts alike. If you find yourself in the downtown area, make sure to pay a visit to this delightful bakery and experience the baguette magic for yourself..
Reviews for "Immerse Yourself in the Whimsical Flavors of Baguette in Downtown"
- John - 2 stars - I was not impressed with Baguettw magic downtown. The service was slow and the staff seemed disinterested. The baguettes were also lackluster, not as fresh as I had expected. I wouldn't recommend this place if you're looking for a good sandwich.
- Emily - 1 star - My experience at Baguettw magic downtown was awful. The baguettes were stale and tasted like they had been sitting out for hours. The portion sizes were small and not worth the price. I would not go back to this place again.
- Sarah - 2 stars - Baguettw magic downtown was a disappointment for me. The baguettes were dry and lacked flavor. The menu options were limited and didn't have much variety. The overall experience was underwhelming and I wouldn't choose to eat here again.
- Mike - 2 stars - Baguettw magic downtown didn't live up to the hype for me. The bread was too hard and dense, making it difficult to enjoy the sandwich. The fillings were also bland and lacked seasoning. I was unimpressed with the overall taste and quality of the food.