Apple Jacks, a popular cereal brand known for its unique apple and cinnamon flavor, recently unveiled its new mascot. The brand decided to introduce a character to represent their delicious cereal and engage with their audience on a more personal level. The new mascot is a mischievous apple named Jack. Jack is portrayed as a fun-loving and adventurous character who is always up for a new challenge. With his vibrant red color and mischievous smile, Jack instantly captures the attention of both children and adults alike. The introduction of Jack as the mascot was an exciting move for Apple Jacks.

Did You Know Apple Jacks Will Not Be Sold To Bullies

Friends, I talked a bit about this with my article on the Hostess Twinkie and Fruit Pie mascots – but it is true that I do more than my fair share of thinking about the various characters that act as spokesman for food products. For example, were you aware that the very first mascot for Kellogg’s Apple Jacks showed up in the mid to late ’60s – and he was known as the Apple Guy? In fact the character is made up of an apple, wearing pants, gloves, and even a hat and bow tie. Not only could he sing and dance but as the fruit produce spokesman for Apple Jacks cereal – he could also deny the sale of the cereal to bullies!

While I am not 100% positive on this I believe the animation for these animated commercials were handled by the DePatie-Freleng animation studio – the same folks behind those great Pink Panther openings and theatrical shorts. The comments section for this particular ad state that is was Paul Frees (The Haunted Mansion, The Hobbit) who voiced the Apple Guy – considering the iconic actor’s vast amount of voice work I have no reason to doubt it. In addition just like with this second television commercial for Apple Jacks cereal – one of the bullies is most definitely voiced by the legendary Mel Blanc.

As I understand it, the Apple Guy acted as the mascot for Apple Jacks until 1971 – when he was replaced by The Apple Jacks Kids – a boy and girl who looked like they had been doodled by a child. They would appear as mascots in commercials and even show up on the boxes of Apple Jacks cereal until 1992 – it would be 12 years later after focusing on real children – when two new mascots would show up. These were a cinnamon stick known as CinnaMon and an apple called Bad Apple – although to my knowledge they have yet to deny sales to bullies.

The Pop-Tarts Bowl will have an ‘edible mascot.’ We’ve got some important questions.

Winning players will reportedly celebrate by taking bites of the mascot. Will that hurt him?

The Pop-Tarts Bowl will debut an edible mascot next month.Read more Jeff Lewis / AP Images for Pop-Tarts

Every year, bowl season gets zanier. The Duke’s Mayo Bowl and its postgame “mayo bath,” the french fry bath after the Idaho Famous Potatoes Bowl, and the Cheez-It Bowl’s Cheez-It themed hotel rooms are just a few of the ways that college bowl games are trying to set themselves apart from the crowd.

Having a bowl-specific mascot is nothing new. But in its first year on the scene, the Pop-Tarts Bowl is changing the game with a new, edible bowl mascot.

According to The Athletic’s Nicole Auerbach, the winner of the bowl game — between an ACC and Big 12 team in Orlando, Fla. on Dec. 28 — will get the opportunity to take a bite out of the mascot in celebration. Literally.

But we still have a few questions .

Is the mascot sentient?

Most mascots have eyes. Even the ones meant to represent inanimate objects, like the Syracuse Orange, have a face. The Pop-Tart, too, will have a face based on renderings.

Will it scream in peril as it is broken into hundreds of pieces and consumed by the winning team? How much of it is even edible in the first place? Is it like a plant, bearing fruit but continuing to grow?

What would Gritty and the Phanatic taste like?

Let’s face it — if there were two mascots most likely to be cannibals it would be Gritty and the Phanatic.

The Pop-Tarts Bowl photos make the Pop-Tarts Bowl mascot look like a strawberry Pop-Tart. But if you took a bite out of Gritty or the Phanatic, what would they taste like?

In Pop-Tart terms, the closest thing to the Phanatic (in that both of them are green) would be the Apple Jacks Pop-Tart. The only orange Pop-Tart is the Pumpkin Pie Pop-Tart, but that feels too basic for Gritty.

Is there a similarly large toaster mascot?

Pop-Tarts are at their best after they come out of the toaster. The winners of the Pop-Tarts Bowl deserve the best, so they should bring out a comically large toaster for the mascot to make sure it’s hot and ready.

What happens if it rains?

No one wants to eat a soggy Pop-Tart, and Florida’s known for rain. Is there a backup mascot Pop-Tart waiting in the wings in case of a rain delay?

13 cereals we loved as kids and 13 we absolutely hated

Nowadays, we’re all about nutritious breakfasts: whole foods that are high in fiber, low in calories, and full of vitamins, minerals, healthy fats, and antioxidants. But back in the day, breakfast was just various kinds of cereals, and we generally only enjoyed the unhealthy ones. The following statements are overly opinionated and immature, and our evaluations are mostly based on bright colors and high sugar content—but hey, that’s what being a kid is all about. Here are 13 cereals we loved as kids and 13 we hated.

The introduction of Jack as the mascot was an exciting move for Apple Jacks. It allows the brand to create a distinctive personality that complements the taste and experience of eating their cereal. Jack brings a sense of playfulness and excitement to the brand, making it more relatable and enjoyable.

Loved: Cap’n Crunch

Did eating Cap’n Crunch destroy the roof of our mouths? Yep. Did we still beg our parents to buy it for us? You betcha. And honestly, we didn’t need Crunch Berries or peanut butter or chocolate or any of the other newer varieties—just give us the OG Cap’n. (Ever wonder what Cap’n Crunch’s full name is? It’s Horatio Magellan Crunch.)

Over the years, Apple Jacks has been a breakfast staple for many families. With the addition of Jack as their mascot, the brand hopes to strengthen its relationship with its customers and create a memorable experience that goes beyond just a bowl of cereal. Whether it's through advertising campaigns, online content, or on cereal boxes, Jack will be the face of Apple Jacks, embodying the brand's values and personality. The response to Jack, the new Apple Jacks mascot, has been overwhelmingly positive. Customers of all ages have embraced him, finding his mischievous and adventurous nature endearing. The character has the potential to become iconic, just like Tony the Tiger for Kellogg's Frosted Flakes or Snap, Crackle, and Pop for Rice Krispies. Overall, Apple Jacks' decision to introduce Jack as their mascot is a step towards creating a stronger brand identity and connection with their audience. By personifying the cereal in the form of a playful apple, Jack adds a touch of excitement and fun to the brand that will surely resonate with consumers and keep them reaching for that box of Apple Jacks..

Reviews for "A Mascot for the Future: Apple Introduces Jack"

1. Stephanie - 1 star

I was really disappointed with the new Apple Jacks mascot. It completely misses the mark and feels out of touch with the product. The old mascot had a fun and mischievous charm that appealed to both children and adults. The new mascot, on the other hand, feels generic and uninspired. It doesn't capture the joy and excitement that comes with eating a delicious bowl of Apple Jacks. I think the company made a big mistake with this rebranding.

2. David - 2 stars

The new Apple Jacks mascot is a complete letdown. It lacks the originality and creativity that the previous mascot showcased. The design is unappealing and doesn't make me want to buy the product. The charm and personality are completely gone, and it feels like the company just slapped on a random character without putting much thought into it. I hope they reconsider this decision and bring back the old mascot that made Apple Jacks so memorable.

3. Lisa - 1 star

I cannot understand why Apple Jacks decided to change their mascot to this new character. It is neither cool nor fun, and it doesn't resonate with the target audience. The old mascot had a distinctive and memorable appearance that appealed to kids, but this new one looks like a cheap knockoff. It's a shame because Apple Jacks used to be one of my favorite cereals, but I don't think I can support them anymore with this disappointing change.

Jack's Debut: Apple's New Mascot Steals the Show