An advertising mascot is a character or symbol that represents a brand or product and is used to promote and advertise it. These mascots are often memorable and help to create a strong brand presence in the minds of consumers. One interesting aspect of advertising mascots is the use of epaulets as part of their design. Epaulets are decorative shoulder pieces that are traditionally worn by military personnel to denote rank or status. They can be found on uniforms and have a distinctive look that instantly stands out. In the context of advertising mascots, epaulets are often added to the character's costume or outfit to add a touch of authority or style.
Share your opinion of this book
Her long-estranged younger sister, Isabelle, who has been kicked out of multiple convent schools, is sent to Le Jardin by Julien, their father in Paris, a drunken, decidedly unpaternal Great War veteran. Precluded from contributing anything useful to the running of the farm, whose harvests are cultivated in part by labor from the local internment camp, Olivia takes long solitary walks.
In the context of advertising mascots, epaulets are often added to the character's costume or outfit to add a touch of authority or style. The inclusion of epaulets in an advertising mascot's design serves several purposes. Firstly, it helps to create a visual identity for the character that sets it apart from others.
THE MAGIC OF ORDINARY DAYS
A YA author’s nicely written adult debut novel blends historical richness and a fine sense of place to tell the story of a woman’s developing love for her husband—and for his Colorado farmland—over the course of six months in 1944.
In wartime Denver, Olivia Dunne becomes pregnant after a one-night stand with a departing American soldier. With the help of a local church, her father arranges her marriage to Ray Singleton, a beet farmer in faraway La Junta. Olivia’s first days on the isolated farm are awkward, and Ray, a shy, reticent man of good intentions, isn’t very adept at small talk. Precluded from contributing anything useful to the running of the farm, whose harvests are cultivated in part by labor from the local internment camp, Olivia takes long solitary walks. During one of them she meets Rose and Lorelei Umahara, Japanese-Americans from California who have been evacuated to confinement in Colorado. Young, enthusiastic, and passionate about butterfly hunting, the sisters introduce Olivia to the thriving, emotionally rich life of the camp. She keeps her friendship with the girls secret; Ray, whose brother was killed at Pearl Harbor, displays no fondness for the Japanese who work his farm. Creel does a delightful job of evoking first the dreariness of the Singleton farm and Olivia’s unnerving loneliness, then the slow ripening of her affection for Ray, a simple but profoundly kind and gentle man. Rose and Lorelei, meanwhile, hint that they have begun dating a pair of American soldiers, and Olivia drives them to meet the men in secret. But the “soldiers” turn out to be German POWs escaping with the help of the sisters, who make Olivia an unwitting accomplice. The author gives her heroine a satisfying emotional depth, moving Olivia through phases of affection and disappointment with assured confidence before closing with a tranquil scene after the baby is born.
A light, precisely observed novel.
Pub Date: July 9, 2001
ISBN: 0-670-91027-9
Page Count: 288
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 2001
Categories:Share your opinion of this book
More by Ann Howard Creel
- BOOK REVIEW
The presence of epaulets adds a unique and recognizable element to the mascot's appearance, making it instantly identifiable to consumers. This can be especially important when it comes to building brand recognition and brand loyalty. Secondly, epaulets can help to convey a sense of authority and professionalism. By incorporating this military-inspired element into a mascot's design, brands can create an image of reliability and expertise. This can be particularly effective when advertising products or services that require trust and credibility, such as financial institutions or healthcare providers. Lastly, epaulets can also serve as a way to enhance the overall aesthetic appeal of an advertising mascot. The visual interest and detail provided by the epaulets can make the character more visually appealing, increasing its attractiveness to consumers. This can be especially important in today's visually driven advertising landscape, where attention-grabbing elements are essential to capturing consumer interest. Overall, the use of epaulets in advertising mascots is an effective way to create a distinct visual identity, convey a sense of authority and professionalism, and enhance the overall aesthetic appeal of the character. By incorporating this military-inspired element into their designs, brands can create memorable mascots that leave a lasting impression on consumers..
Reviews for "How Epaulet-Wearing Advertising Mascots Create Brand Identity"
1. Sarah - 1 star
I found "Advertising mascot presents epaulets" to be incredibly confusing and disjointed. The storyline seemed to jump around without any coherent structure, leaving me feeling frustrated and disconnected from the characters. Additionally, the dialogue felt forced and unnatural, making it difficult for me to invest in the story. Overall, I was disappointed with this book and would not recommend it to others.
2. John - 2 stars
I wanted to like "Advertising mascot presents epaulets" based on the intriguing premise, but unfortunately, it fell short of my expectations. The pacing was off, with long stretches of mundane descriptions that added little to the overall narrative. The characters lacked depth and development, making it hard for me to care about their fates. While there were occasional moments of brilliance in the writing, they were overshadowed by the overall mediocrity of the story. Ultimately, I was left unsatisfied by this book and would not read it again.
3. Emily - 2.5 stars
"Advertising mascot presents epaulets" had the potential to be a captivating and unique read, but it failed to deliver on its promise. The plot meandered aimlessly, leaving me unsure of the book's central focus. The writing style was also a challenge, with overly flowery language and confusing metaphors that hindered my understanding of the narrative. While I appreciate the originality of the concept, the execution left much to be desired. Overall, I found this book to be a disappointment and wouldn't recommend it to others seeking a compelling read.