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Jonah Berger, a social psychologist and marketing professor at the University of Pennsylvania, introduced the concept of "magic words" in his book "Contagious: How to Build Word of Mouth in the Digital Age". According to Berger, magic words are specific trigger words or phrases that can significantly increase the likelihood of people sharing information or stories with others. These words have a persuasive power to capture someone's attention and influence their decision-making process. By understanding and utilizing these magic words, individuals, businesses, and marketers can enhance their chances of creating contagious content that spreads organically. One such magic word is "you". Using the word "you" in messaging or content personalizes the experience and makes it more relatable to the audience.

Veronica Lake in "I Married A Witch." Alamy

After falling in love with Elaine Harper Priscilla Lane and marrying her on Halloween, he returns home to intorudce her to his quirky aunts Josephine Hull, Jean Adair only to realize that they might be old, but they are serial killers. The sitcom, which followed teen witch Sabrina Spellman as she learned to balance high school and her powers, aired for seven seasons consisting of 163 episodes.

Using the word "you" in messaging or content personalizes the experience and makes it more relatable to the audience. It creates a sense of inclusivity and makes individuals feel seen and understood. By addressing the audience directly, the content becomes more engaging and encourages people to share it with others.

33 of the best witch movies ever made

You don't need to cast a spell to find the best witch movies of all time. There's a trove of witches — from benevolent to black-clad and up to mischief — to be found on Netflix, HBO Max, Disney+, Shudder and more, just a play away.

Witch movies are a staple in the horror category, but there is family-friendly Halloween fare about witches for kids out there, too.

Every decade has its own brand of witch movies. For a classic pick from the ‘80s, look no further than “The Witches of Eastwick,” which sees Cher, Michelle Pfeiffer and Susan Sarandon unite as accidental witches. For the ‘90s, “Eve’s Bayou” and “Practical Magic” are installments about family and powers. The 2000s have their fare share, from scary movies like “The Witch” to dreamier fantasy ones like “Stardust.” And of course, there are countless movies about teenage witches.

You don't have to wait until Halloween to watch a witchy flick, or to learn about modern witchcraft. Below, find a few of cinema's most famous witches, from Ursula in "The Little Mermaid" to all three witches of Eastwick.

Another magic word is "because". Berger highlights the power of providing a reason behind a request or action. People are more likely to comply if they understand the rationale behind it. Using the word "because" followed by a reasonable explanation can significantly increase the chances of persuading others to take a specific action. Additionally, Berger emphasizes that awe-inspiring words and phrases can create a sense of amazement and wonder, triggering people to share the content with their networks. By using words like "amazing", "unbelievable", or "extraordinary", individuals can tap into the emotions that make content remarkable and worth sharing. Lastly, Berger suggests using words related to social currency, such as "exclusive", "limited edition", or "sneak peek". People are motivated to share valuable and exclusive information with their peers, as it enhances their social status and makes them appear knowledgeable or connected. In conclusion, Jonah Berger's concept of magic words provides valuable insights into how specific trigger words can increase the likelihood of content being shared. By incorporating words like "you", "because", awe-inspiring vocabulary, and social currency phrases, individuals and marketers can create contagious content that resonates with the audience, captures their attention, and encourages them to share it with others..

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