The Moon Pie mascot is an iconic figure that has been associated with the popular marshmallow sandwich cookie since its creation in the early 20th century. This lovable character is often portrayed as a friendly humanoid figure, wearing a top hat and a bow tie, and is featured prominently in advertising campaigns and packaging for Moon Pie products. The mascot is designed to represent the fun and nostalgic nature of Moon Pies, evoking a sense of joy and childhood memories. With its whimsical appearance, the Moon Pie mascot captures the attention of both children and adults, further establishing the brand's appeal. In addition to its traditional role in advertising, the Moon Pie mascot has also made appearances at various events and festivals, often interacting with fans and posing for photographs. This brings the character to life and allows consumers to have a personal connection with the brand.
Ellensburg High School live mascot 'Moon Pie' dies
Tom Garvey and his dog Moon Pie take a short walk outside their Ellensburg home in 2010. Moon Pie was best known around town as being the live mascot for the Ellensburg High School Bulldogs.
- Brian Myrick / Daily Record
The Ellensburg High School mascot, Moon Pie poses for a photo outside his Ellensburg home Wednesday in 2010.
- Brian Myrick / Daily Record
The Ellensburg High School mascot, Moon Pie plays in the yard outside his Ellensburg home in 2010.
- Brian Myrick / Daily Record
The Ellensburg High School mascot, Moon Pie poses for a photo outside his Ellensburg home in 2010.
- Brian Myrick / Daily Record
It’s always hard to lose the family dog, but when your family is the Ellensburg community, it’s even harder.
Moon Pie, the Ellensburg High School live bulldog mascot, died last week at 10 years old.
“It’s been a real drag man,” his owner Tom Garvey said. “I’m having a hard time with it.”
Garvey got Moon Pie as a puppy in 2007, and soon after started attending Ellensburg High School basketball games with the bulldog to cheer on the Bulldogs. Garvey, an EHS alumni, said a lot of his friends that he’d gone to school with were having kids come up through the programs at the time.
“We started going and he got well known around the city of Ellensburg,” Garvey said.
Often times, Garvey recalled, when he was taking Moon Pie on a walk, most people would say hi to the dog instead of him.
“We’d go in (to Cashmere Valley Bank) and he’d walk behind the counter and get his treat,” Garvey said.
“He was a pretty well known, didn’t have a mean streak in his body. He loved everybody.”
As Moon Pie got older, he wasn’t able to attend as many games. Garvey recently bought another purebred bulldog puppy to have Moon Pie help raise.
“His name’s going to be Oggy Doggy,” Garvey said. “He’s a purebred bulldog. We’ll probably start going to the ball games and stuff again.”
Moon Pie is immortalized on Garvey’s truck that he uses for his weed and feed business. There’s also a picture of the locally-famous dog up in Cashmere Valley Bank.
“He was a special kind of pet, I’m going to miss him,” Garvey said. “There’ll never be another Pie, he was one in a million.”
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The Death of Mr. Moonpie
I first blogged about Mr. Moonpie more than ten years ago and about six years I recorded an entire podcast about the guy, but for those of you new to the party, here’s a brief recap of the life — and now, death — of Mr. Moonpie.
I grew up connecting to computer bulletin board systems (BBSes) run by other people, but didn’t set up my own until the mid 1990s. Named after a line from an Ice-T song, The Gas Chamber BBS quickly became one of the more popular underground bulletin board systems in the Oklahoma City area. I loved almost every part of running a BBS, but occasionally I had to deal with people who abused the system (or were simply annoying).
One day while Susan and I were out visiting garage sales, we ran across a four-foot tall stuffed banana. We thought he was so funny that we immediately purchased him (for a dollar) and brought him home. Due to his resemblance to the logo of a certain marshmallow sandwich treat, we named him Mr. Moonpie.
Soon after, I created an account on my BBS named Mr. m00npie, and the legend was born. Anything I didn’t want to do, like banning users I didn’t like or kicking people offline for downloading too much, I no longer had to do — Mr. m00npie did it for me! The fact that Mr. m00npie wasn’t a real person was, at least for a short period of time, a closely guarded secret. As in jokes go, I told a couple of people who told a couple more people, and eventually everyone who was a part of our inner circle was in on the joke. Mr. m00npie took on a life of his own, and quickly became the board’s mascot.
Approximately a year after I launched The Gas Chamber, I discovered another online world — the internet. Droves of BBS users flocked to IRC (Internet Relay Chat), and before long I had set up a “bot” (a series of scripts) named simply “m00npie” in our little corner of IRC (#405). m00npie the bot consisted of hundreds of phrases, triggered by words others typed. For example, if someone typed the word “weather” in a sentence, m00npie would respond with a randomly selected response from his database (“Raining cats and dogs, I hear!”). m00npie was a far cry from real artificial intelligence (it was closer to the old Eliza program in spirit). Over time, m00npie’s responses became filled with more in jokes and goofy references that those of us in the know found hilarious.
In 1996, Mr. Moonpie (the real, stuffed version) suffered two serious injuries. The first took place at a party I threw and (perhaps foolishly) provided free beer at. As the party dragged on and the beer continued to flow, a couple of the party’s attendees decided to physically beat the crap out of Mr. Moonpie. What did Mr. Moonpie ever do to them.
Save for a few busted seams, Mr. Moonpie emerged mostly unscathed from the drunken assault. Unfortunately for him, more pain was waiting just around the corner. Later that summer, Mr. Moonpie must have looked at my dog Leroy cross-ways, because one day while Susan and I were at work, Leroy chewed off half of Mr. Moonpie’s face.
Still, Mr. Moonpie marched on. In 1996 when Susan and I moved to Spokane, Mr. Moonpie came with us. He was such a staple of our local BBS scene that even after BBSes began to succumb to the popularity of the internet, Mr. Moonpie’s popularity lived on. While in Spokane, I made no fewer than three different short films, all starring Mr. Moonpie. One was a parody of Cops, one was a parody of X-Files, and the third was a parody of the OJ Simpson trial. Each one was roughly ten minutes in length, and there was a longer piece planned to bookend and tie them all together that never got finished. Keep in mind that these were made before digital editing and video hosting were available to most home users. The videos were crudely cut together through the use of two VCRs, with over-dubbed voices and extremely crude computer graphics inserted for placards.
By the time Susan and I moved back to Oklahoma in 1998, Mr. Moonpie’s life began to slow down. When Mason was born in 2001, I put the big stuffed banana in his room, but a couple of years later Mason was done with him, and Mr. Moonpie was sadly relegated to life in the garage where — I hate to say it — he’s spent the past fifteen years.
As we were packing up the contents of our garage last weekend, I spied Mr. Moonpie slumped over in the corner, a former shell (or peel) of himself. The remainder of his eyes and mouth had cracked and flaked off, leaving him faceless. Enough beads had leaked from his split seams that he could no longer sit upright. Worst of all, he was absolutely covered in cobwebs and tiny sacs of spider eggs. It was time to let him go.
I’ve owned Mr. Moonpie for longer than Susan and I have been married, and I can’t say I didn’t get my dollar’s worth out of him. Mr. Moonpie provided us with almost twenty-five years worth of jokes and inspiration.
God speed, ya’ bastage.
This brings the character to life and allows consumers to have a personal connection with the brand. Over the years, the Moon Pie mascot has become an integral part of the brand's identity, serving as a recognizable symbol of the product. Its charming and friendly demeanor resonates with consumers, making them feel a sense of familiarity and comfort when purchasing Moon Pies.
All in all, the Moon Pie mascot plays a crucial role in shaping the image and perception of the brand. Through its eye-catching design and approachable personality, the mascot contributes to the overall success and popularity of Moon Pie as a beloved treat..
Reviews for "Moon Pie Mascot: A Symbol of Simple Pleasures"
1. Jane - 2 stars - The Moon Pie mascot is a complete disaster. It's just a random person dressed in an oversized Moon Pie costume with a creepy smile plastered on their face. It doesn't represent the brand or its product in any meaningful way. The mascot is neither cute nor funny, and it fails to engage with the audience. I would much rather see a mascot that is more relevant and creative.
2. Mike - 1 star - The Moon Pie mascot is a nightmare. The costume looks like it was designed by a toddler, and the person inside has zero charisma. It's embarrassing to watch them try to entertain or interact with people. The whole concept feels outdated and out of touch. Moon Pie needs to retire this mascot and come up with something fresh and appealing.
3. Stephanie - 2 stars - The Moon Pie mascot is a major disappointment. It lacks any memorable features and doesn't leave a lasting impression. It feels like Moon Pie didn't put much effort into creating a unique and interesting character. The mascot fails to generate any excitement or enthusiasm for the brand. I would suggest Moon Pie invest in a new mascot that can connect with consumers and make a stronger impact.
4. David - 1 star - The Moon Pie mascot is a complete waste of space. It adds nothing to the brand's identity and doesn't resonate with the target audience. The design is uninspired, and the person inside the costume looks bored and unenthusiastic. Moon Pie needs to rethink its mascot strategy and invest in something that will actually draw customers in, rather than repel them. Overall, a huge letdown.
5. Sarah - 2 stars - The Moon Pie mascot is forgettable and lackluster. It's just another generic mascot that doesn't stand out in any way. The costume is poorly designed, and the person inside lacks any sort of energy or personality. Moon Pie should consider revamping their mascot to make it more engaging and memorable. As it stands, the current mascot is easily overshadowed by competitors who have more creative and captivating characters.