The *Magical Timer by Oral B* is a unique and interactive gadget designed to make brushing teeth a fun and enjoyable experience for children. It is a small device that attaches to any Oral B electric toothbrush and helps kids develop good oral hygiene habits. With its vibrant colors and catchy tunes, the *Magical Timer* transforms teeth brushing into a magical adventure. When activated, the device displays a timer on its screen, counting down from two minutes – the recommended time for brushing teeth. The innovative feature of this timer is that it shows different images and plays music every 30 seconds, prompting children to move to a different section of their mouth. **The main idea** here is to make brushing teeth an engaging activity for kids, ensuring that they brush for the proper amount of time and reach all areas of their mouth.
The app supports multi-child families, with the option to create character-branded profiles for each child and track their activity separately. Only one one child can use the app at a time.
It is, however, a purely commercial product intended to market Oral-B products and Disney-themed toothbrushes, without which the app will not function appropriately. It is, however, a purely commercial product intended to market Oral-B products and Disney-themed toothbrushes, without which the app will not function appropriately.
**The main idea** here is to make brushing teeth an engaging activity for kids, ensuring that they brush for the proper amount of time and reach all areas of their mouth. This is crucial for maintaining good oral health and preventing tooth decay and cavities. Not only does the *Magical Timer* help kids brush for the right amount of time, but it also instills a sense of independence and responsibility in them.
The Magic Timer App – Oral-B
Children are reluctant to brush their teeth. As they find the activity annoying, boring or pointless, they tend to brush their teeth too fast, very poorly or not at all. Parents have troubles pushing their kids’ behavior to commit voluntarily into tooth-brushing, and as a result this daily ritual happens to be difficult for the kids to catch.
2. What is the behavioural challenge?
Oral-B’s nudge encourages kids to enjoy tooth brushing better and make it a more voluntary habit, rather than a chore imposed by their parents (who are the nudge’s buyers), therefore avoiding a number of tensions. To challenge the current behaviors, Oral-B needed to turn tooth-brushing into an attractive activity.
3. Why should we embrace it?
Proper teeth brushing is an essential habit in oral care that can prevent many troubles like cavities (caries) and gum diseases that cause at least a third of adult tooth loss. Taking care of dental hygiene issues has a huge cost for the public. Think that this cost for society can be avoided!
4. The Nudge
PRINCIPLE: n this Nudge, Oral-B aims at introducing some fun in tooth-brushing. The system developed creates engagement and consistency by offering salient, interactive entertainment. Once the kids’ attention has been captured away from the annoyance that is tooth-brushing, rewards are used to turn the new behaviors into long-term, enrooted habits.
EXECUTION: Oral-B has partnered with Disney to launch an app that goes along certain Oral-B products. When going to the bathroom, the children can scan their toothbrush or other Oral-B product with the associated free Disney Magic Timer smartphone/tablet app. It should be noted that even though scanning is encouraged, the app also works if you don’t have any Oral-B product on hand, so that the whole nudge is completely free.
When set on, the app starts a two minute countdown, slowly revealing an hidden fun image at every brushing (a new one at every brushing). The different images feature known characters from the Disney/Marvel/Star Wars franchises. Every time the kids complete a brushing, they add a virtual sticker to their collection. The amount of content available for download makes the app a sustainable tool to help build good, lasting habits.
5. Evidence path
FIELD EVIDENCE:Procter and Gamble conducted a brushing study which revealed 9 out of 10 kids brush longer when using the app. Oral-B claims the app downloads count is now north of a million.
• Mickey Mouse and Minnie Mouse
By following the prompts and completing the different sections of their mouth, children feel a sense of accomplishment and empowerment. This can encourage them to continue practicing good oral hygiene habits throughout their lives. Furthermore, the *Magical Timer* also comes with stickers that kids can use to decorate their toothbrushes, making the brushing experience even more enjoyable. These stickers feature popular cartoon characters, superheroes, and other fun designs that children love. In conclusion, the *Magical Timer by Oral B* is a brilliant invention that turns the often mundane task of brushing teeth into a fun and interactive experience for children. It encourages them to brush for the recommended two minutes, while also promoting good oral hygiene habits and instilling a sense of independence. With its colorful display, catchy tunes, and accompanying stickers, this device is sure to make brushing teeth a magical adventure for children everywhere..
Reviews for "Transforming Your Smile with the Power of the Magical Timer"
1. Emily - 2/5
I was really disappointed with the Magical Timer by Oral B. The concept of the app is great, but the execution is lacking. I found that it didn't accurately detect when I was brushing my teeth, and it often stopped the timer before I was finished. The animations were also glitchy and didn't match up with my actual brushing. Overall, it was a frustrating experience and I ended up deleting the app.
2. John - 1/5
I don't understand the hype around the Magical Timer by Oral B. I found it to be nothing more than a gimmick. The app itself was slow and had a clunky interface. It didn't provide any useful information or tips on how to brush properly, which is what I was hoping for. It felt like a waste of time and I wouldn't recommend it to anyone.
3. Sarah - 2/5
I had high hopes for the Magical Timer by Oral B, but unfortunately, it fell short. The app kept crashing and freezing on my phone, making it frustrating to use. I also didn't find the animations to be engaging or helpful in any way. It felt like a cheap attempt to make brushing teeth more fun, but it didn't add anything of value to my oral care routine. I ended up deleting it after a few tries.
4. Michael - 2/5
I was not impressed with the Magical Timer by Oral B. The app itself was a bit confusing to navigate and I found it hard to understand how to properly use it. The timer feature was unreliable and didn't always accurately record the time I spent brushing my teeth. Overall, it didn't enhance my brushing experience and I didn't find it to be worth the download.