The 70s was a decade of immense musical creativity and diversity. One of the genres that gained popularity during this time was the magic song. These songs were characterized by their mystical and ethereal sound, often incorporating elements of folk, rock, and psychedelic music. One of the key features of magic songs in the 70s was their emphasis on surreal and fantastical themes. Many artists drew inspiration from mythology, medieval literature, and occult practices, creating music that was both enchanting and otherworldly. The lyrics often revolved around themes of magic, spirituality, and the supernatural, creating a sense of mystery and intrigue.
Coty unveils Wella Professionals AR enabled smart mirror for hair salon at CES 2019
The Wella Professionals augmented reality (AR) enabled Smart Mirror is powered by the award winning CareOS operating system.
Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare
Coty today unveiled the Wella Professionals augmented reality (AR) enabled Smart Mirror, which is powered by the award winning CareOS operating system. The mirror’s revolutionary technology enhances the hair color experience from consultation to aftercare with live AR hair color try on, facial recognition that enables the retrieval of past looks and 360° video capture to view the hair at every angle, among other services. It is featured at CES 2019 as part of the CareOS Artémis connected Smart Mirror, which was named a CES® 2019 Innovation Awards Honoree.
The revolutionary Smart Mirror was co-created with Wella Professionals hair stylists and salon owners, based on research to identify the biggest opportunities for innovation in the hair salon experience. The survey of nearly 1,700 stylists and clients revealed that they desire more personalized consultations in the salon and better connections outside of the salon. The new technology can run on any connected device, including tablet or mobile phone, making it flexible and portable to be scaled at salons of all sizes.
Laura Simpson, Coty Professional Beauty Chief Marketing Officer, said, “We are incredibly excited about this breakthrough innovation, allowing hair professionals, the original image and change makers in beauty, to take their consultation with their clients to the next level. With the new Wella Professionals Smart Mirror, clients can have an even more customized session with their stylist, visualize their desired color before application, as well as maintain the relationship and service after the salon visit. Co-developed with stylists, with this new tool we are enabling them to build stronger consultations and relationships with their clients, which is critical in our industry.”
Elodie Levy, Senior Director Digital Innovation at Coty, said, “This breakthrough ecosystem empowers stylists and addresses many of the pain points associated with the salon hair color category. Clients fear getting an unexpected color result and the use of augmented reality for trying on hair color shades in the salon is a game changer to address this challenge. Further, we’ve created a flexible and portable platform that can be scaled across salons of all sizes, a major step in reinventing the salon experience for all.”
Key features of the Smart Mirror, include:
- Live AR hair color try on that allows real-time visualization of color in the mirror during the consultation phase of a client’s salon visit;
- Facial recognition technology that enables the retrieval of past looks and services, helping the stylist to better serve their client with a highly personal experience across several visits;
- Curated feed of content, including trending and classic looks, to allow the client to browse for inspiration;
- 360° video capture of the hair at every angle allowing for a better appreciation of the result, without the need to use another mirror. These images can also be shared on social media;
- Connected mobile application, allowing stylists to stay in touch with their clients in between visits. Clients can also access the platform from anywhere to connect with their stylist, get product recommendations, personalized tips and trends or schedule their next appointment; and
- Touchless technology that responds to swipe hand gestures enabling a seamless experience.
Coty developed this experience in partnership with CareOS, which built the CareOS operating system, an AI and AR-powered, smart health & beauty hub with more than 50 integrated IOT devices and services delivered through the CareOS Artemis Smart Mirror. The Smart Mirror also integrates Perfect Corp.’s YouCamMakeup AR & AI technology for live hair color try-on. It can be experienced at CES 2019 at Sands, Halls A-D #43131. For more information visit: https://ces19.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=T0001360.
About Coty
Coty is one of the world’s largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers’ beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
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Hair through your eyes
The lyrics often revolved around themes of magic, spirituality, and the supernatural, creating a sense of mystery and intrigue. Musically, magic songs were known for their intricate and layered arrangements. These songs often featured lush instrumentation, including acoustic and electric guitars, keyboards, and strings.
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The use of diverse and unconventional instruments, such as harpsichords and mellotrons, added to the magical atmosphere of the music. Some of the iconic magic songs of the 70s include Led Zeppelin's "Stairway to Heaven," which is renowned for its mystical lyrics and epic guitar solos. Another notable example is Fleetwood Mac's "Rhiannon," a hauntingly beautiful song inspired by Celtic mythology. Pink Floyd's "Wish You Were Here" is also considered a magic song, with its dreamy soundscapes and introspective lyrics. The magic song trend of the 70s was influential not only in the realm of music but also in popular culture. It captivated audiences with its enchanting melodies and thought-provoking lyrics. These songs continue to be celebrated and appreciated to this day, as they evoke a sense of nostalgia for a time when music was truly magical. Whether it was the result of sheer creativity or a reflection of the cultural climate of the era, the magic song remains a testament to the enduring power of music..
Reviews for "The Intriguing Origins of 70s Magic Songs: How They Came to Be"
1. Jennifer - 2 stars
I was really disappointed with "Magic Song 70s". The songs were all so repetitive and it felt like I was listening to the same tune over and over again. The overall production quality of the album was also quite poor, with the vocals sounding muffled and the instruments lacking depth. I was hoping for a nostalgic trip down memory lane, but instead, I got a headache from the monotonous sound. Definitely not my cup of tea.
2. Mark - 1 star
I can't believe I wasted my money on "Magic Song 70s". The selection of songs was extremely outdated and did not represent the best of the 70s music scene. In fact, most of the tracks included were forgettable and seemed to be filler material. Additionally, the sound quality was abysmal, with crackling noises and fluctuations in volume throughout the entire album. Save your money and opt for a better compilation that truly captures the essence of the 70s.
3. Sarah - 2 stars
I found "Magic Song 70s" to be a lackluster compilation. The song choices were predictable and offered nothing new or exciting. It felt like they just threw together a bunch of popular hits from the 70s without considering the flow or cohesiveness of the album. Moreover, the mastering of the tracks was very poor, with some songs sounding significantly louder than others. Overall, I was hoping for a more curated and enjoyable listening experience. Unfortunately, this album fell flat.