Charlotte FC's Mascot Merchandise: How It Connects Fans and Builds Brand Loyalty

By admin

The Charlotte FC mascot is an important symbol for the new Major League Soccer (MLS) team based in Charlotte, North Carolina. The team's official mascot is named "Sir Purrloin" and he is a friendly and energetic feline character. Sir Purrloin represents the spirit and identity of Charlotte FC. He is known for his fierce loyalty to the team and his love for the city. With his energetic and playful nature, Sir Purrloin is loved by fans of all ages. The mascot's name, "Sir Purrloin," is a clever play on words combining a feline reference with the verb "purrloin," which means to steal or take something without permission.



'Chico' Unmasked: Meet Charlotte FC’s Super Fan

It’s time for Fútbol Friday, The Charlotte Ledger’s weekly newsletter getting you up to speed on Charlotte FC, the city’s new pro soccer team. ➡️ Need to sign up for Fútbol Friday and other Charlotte-focused email newsletters from The Charlotte Ledger? You can do that here . ➡️ Ledger subscribers can add or drop individual newsletters on their “My Account” page .

Meeting the man behind the mask — and the inspiration for both his costume and his commitment

Antonio Sanchez, known more commonly as “Chico” or “La Muerte,” is probably Charlotte FC’s most recognized fan. He plans to attend every game during the club’s inaugural season, at a total cost of $30,000 or more. (Video by Kevin Young of The 5 and 2 Project.)

You might not realize you know Chico. But if you’re a Charlotte FC fan, or you’ve paid attention to billboards around town the past few months, you’ll recognize his get-up. Chico is Charlotte’s skull-masked Super Fan. He’s attended every Charlotte FC game — home or road, exhibition or otherwise — during this inaugural season. He’s always decked out in skull mask, sombrero and tricked-out mariachi costume, and he waves a flag from the supporters’ section. “Soccer is a passion,” he said. “It’s more than sport to me. I played it for years, and now I have the opportunity to follow a team here in the United States and show my passion for it.” Chico takes off his mask for a while at pre-game tailgates and when he needs to eat or drink at the game. Otherwise, he’s wearing it — rain or shine, regardless of the temperature. And you, Charlotte Ledger readers, get to see him unveiled here! Chico is a nickname. His real name is Antonio Sanchez. And when he’s in costume, he prefers the persona “La Muerte,” or “death” in Spanish. Hey, it works on my 4-year-old son Wes, who let out a wail every time we drove past the giant banner of “La Muerte” draped down the side of Ally Financial parking deck in uptown Charlotte for a while. But as I told Wes, when you meet the “skeleton” without his mask on, he’s a really nice guy. Chico is a 39-year-old father of two boys, one of whom happens to be 4 and isn’t afraid of his costume! The other is 9. He works for MC Tile in Salisbury, where he lives. It helps that his boss, the owner, is his best friend. “Whenever there’s a game, if I have to travel, he knows I’m going to be out a lot of days,” Chico said. Chico is soft-spoken and also hoarse from yelling at a game four days earlier. He’s as humble as he is dedicated to Charlotte FC soccer, so it’s easy to see why Charlotte fans rallied around him to make sure he could be at Sunday’s game in Seattle.

Chico with his sons Nicholas, 4 (left) and Mickey, 9. (Photo by Kevin Young of The 5 and 2 Project.)

Committed to every game but one: He thought it was be a cool commitment to represent Charlotte at every game this first season. “It’s just a different feeling, being in the stands,” he said “It feels like when you scream (for) players, they’re listening to you instead of me screaming at the TV.” But when it came time to buy plane tickets, he realized it was more realistic to plan for every road game but one. He budgeted for trips to Los Angeles and Denver, for Chicago and Cincinnati, but Seattle was just too expensive. He figures he’s already on track to spend more than $30,000 this year following the team — or about the price of a new car. But with Seattle, Chico said, “The plane ticket never dropped below $700.” He often takes his sons Mickey and Nicholas on the road with him. “I paid $700 for three plane tickets to go to Denver. And I was like, ‘$700 just for me? It’s not worth it.’ L.A. is about that, for three of us. Houston’s another, but it’s for three of us. Last I checked Seattle, they were about $800, $900. It was not worth it.” Chico was talking about it with his friends in the Mint City Collective fan group riding on their chartered bus to Greenville for Charlotte FC’s first U.S. Open Cup game last month. (Chico sits on the board for Mint City Collective and is also a member of the Carolina Hooliganz fan group.) His friends from Mint City encouraged him to start a GoFundMe page. They figured if each of Mint City’s 700 or so members threw it a couple bucks, that would take care of it. Chico didn’t want to at first but relented when he thought the link would only post on Mint City’s chat group. But one of the officers posted it on Facebook and Twitter, too. Within an hour, it had raised $1,000. Three hours after that, he had reached his goal of $2,000. “I was totally shocked,” Chico said. Maybe he shouldn’t have been. With our apologies to Minty, the soccer ball with arms and legs and the team’s official mascot, Chico is more authentic. There’s a reason “La Muerte” has been featured on billboards along I-77 and in ads on the Lynx train. Charlotte FC fans recognize him. The coaches know him. The players know him, too. “Some of them tell me I’m more popular than they are,” Chico said. “And I’m just laughing.” His two young boys have learned that it might be an hour or two after games at Bank of America Stadium before they get back to the car, because Dad will stop and take pictures with any Charlotte FC fan who asks, and the line of people keeps growing.

Chico in full costume, drumming with Charlotte FC supporters. (Photo courtesy of Charlotte FC.)

Origins of the “La Muerte” costume: Chico was born in Mexico and moved to Salisbury at age 5. He’s a lifelong fan of the Mexican National team and head of the Salisbury chapter of Pancho Villa’s Army, a supporters’ group for the Mexican National Team. Last year, he traveled to 10 of their 13 games in the U.S. When David Tepper’s ownership group was trying to make a case to bring MLS soccer to Charlotte, its members reached out to Sanchez. “They told me there’s not many Hispanic or Latino people going to Panther games, and they wanted to know why,” he said. “They asked what would bring the Latinos out to Bank of America. I said ‘You’ve got to bring somebody that represents us, some Hispanic players, Latino players, and we’ll show up.’” Chico didn’t wait for any Latino players to sign before he started showing his support. He was there rubbing elbows with Tepper when he announced the franchise in December of 2019. Six months later, and just an hour after the team announced its name and crest, Chico had an appointment to get the Charlotte FC logo tattooed on his leg. “I hope they don’t change the logo,” he says now, laughing. Chico came up with the idea for his costume before going to see Charlotte FC’s Under-17 and Under-14 Academy teams (developmental squads) host teams from Atlanta at Bank of America Stadium during the pandemic. The games were offered as consolation when the team announced Covid would delay its start by a year. The academy matchup was on Oct. 31, 2020. A Halloween theme worked well with the skull mask Chico wore with his Mexican National team jersey for Mexico’s games. “I always wanted to get an outfit for my skull,” he said. “I thought about the Day of the Dead, Halloween. And in Mexico, the tradition is to dress up for Dia de los Muertos; that’s the day after Halloween. It’s a big celebration. I thought, ‘Let me see what I can find around here to make a costume and combine everything together.’” He bought a mariachi costume at a Halloween pop-up store at Concord Mills for $50. He ordered a charros bow, an authentic mariachi bow, from Mexico. He put Charlotte FC patches on each shoulder and a Charlotte FC logo on the back. A friend of his made blue crown buttons with a 3D printer, which Chico sewed on the jacket himself. He wears black gloves with a Charlotte FC logo and “skeleton bones” a friend attached to them. And whenever he takes a picture, Chico holds his four bony fingers up to represent the crown. Cowboy boots and a sombrero complete the ensemble. By now, more than one-third of the way through the MLS season, some of Chico’s handiwork is starting to fray. Parts of the costume are literally glued together. Chico said he’s reached out to family in Mexico who have found someone to hand sew a custom authentic mariachi suit. He’s ordering two. He said they run about $1,000 apiece. Here’s my thought: Chico said he doesn’t get paid for the image the Charlotte FC uses on ads and billboards. But every time the team calls to ask his permission to use it, he gladly gives it. Even as the unofficial mascot, wouldn’t this be a nice opportunity for the team to pick up the tab?

Vargas’ arrival perfect time, just as Polish duo heads for Europe

With star striker Karol Swiderski already in Europe preparing to play four games with the Polish national team, and winger Kamil Jozwiak set to join him after the Seattle game, the timing couldn’t be better for Charlotte’s new U-22 initiative signing Kerwin Vargas to provide an offensive lift. Vargas, who was signed on May 2 and joined the club from Portugal a week ago, made his debut for Charlotte FC off the bench against Vancouver on May 22 after just two practices. Getting action so soon came as a surprise even to Vargas. Coach Miguel Angel Ramirez said he liked the chance to get Vargas acclimated to his new team in front of a home crowd; Charlotte’s next two games were on the road. And with the game tied 1-1, Charlotte needed an offensive lift late. Ramirez referred to Vargas, a native of Colombia, as the kind of player “who can change the game.” Vargas showed it against Vancouver. He took four shots in a matter of 25 minutes, including two on target. Jordy Alcivar was the only Charlotte player with as many shots that game (and none were on frame, as they say) and he played for 90 minutes. Vargas’ versatility is a plus for Ramirez too. He can play either wing or the center forward spot. “He's very aggressive, attacking spaces,” Ramirez said. “And then he has this South American spirit in the 1 vs. 1 to go brave and big.” Vargas showed that off in a hurry against Vancouver, getting a shot off within moments of his first touch:

Dean Smith must meet with Charlotte FC's mascot weekly and film one TikTok per month, according to bizarre job requirements in his 'contract' - after former Leicester boss was confirmed as MLS side's new manager

Charlotte FC added a lighthearted twist to the official photographs announced their signing of former Aston Villa coach Dean Smith on Tuesday. Smith takes the helm of the Major League Soccer franchise after leaving his role at Leicester following the club's relegation to the Championship at the end of last season. As Mail Sport reported, Smith had been holidaying in New York before flying down to North Carolina to put pen to paper on a two-year deal, pending his receipt of a work permit.


Smith is thought to have beaten candidates including former Chelsea boss Frank Lampard to secure the Stateside role. But as he posed for pictures to break the news officially, eagle-eyed social media users noticed that the documents Smith was 'signing' were a touch unusual.

Charlotte FC released photos of new head coach Dean Smith signing his 'contract' Wednesday Eagle-eyed fans spotted some rather unusual job requirements listed on the document

Under the heading, 'With this contract, you agree to the following,' was a list of fairly obvious and lighthearted job requirements. The first three bullet points outlined requirements that would naturally go without saying for someone agreeing to take the job, including confirming that he is the coach of Charlotte FC and that he will be on the touchline of their games. The last two were an attempt on the club's behalf. The first claimed Smith was beholden to one TikTok a month at the discretion of the social team, before it jokingly added 'not really, it's fine.' It also humorously stipulated that Smith is required to meet once a week with the club's mascot, Sir Minty. Smith was confirmed as the club's manager on Tuesday, saying in a statement: 'I'm honored to be appointed as the next head coach of Charlotte FC and cannot wait to start preparations for the 2024 season. 'Throughout the interview process, it was clear that this is an ambitious club with the right ingredients for success and I'm delighted to begin a new chapter in Charlotte. 'This is a unique opportunity to be part of a project with so much potential to take to new heights in Major League Soccer. I'd like to thank Mr. Tepper, Zoran, Joe and the rest of the Charlotte FC leadership for entrusting me to lead this team and I look forward to meeting everyone involved with Charlotte FC.'

Charlotte fc mascot

Sign up for our newsletter — full of fresh stories, Happenings and giveaways each week.

By entering your email address you are agreeing to our TERMS OF USE

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.

Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Advertisement

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

The mascot's name, "Sir Purrloin," is a clever play on words combining a feline reference with the verb "purrloin," which means to steal or take something without permission. This name gives the mascot a mischievous and playful persona, adding to the overall entertainment value. Sir Purrloin can often be seen at home games, engaging with fans and creating a fun and lively atmosphere.

Charlotte fc mascot

He interacts with supporters, poses for photos, and brings joy to both young and old fans alike. He is known for his signature dance moves and high fives, which have become fan-favorites. The mascot's presence not only entertains fans but also helps create a sense of unity and community among supporters of Charlotte FC. He serves as a symbol of team pride and represents the team's commitment to the Charlotte community. Sir Purrloin embodies the values and personality of the team, making him an essential part of the fan experience. In summary, the Charlotte FC mascot, Sir Purrloin, plays a vital role in the team's identity and fan experience. His friendly and energetic nature, as well as his interactions with fans, help create a fun and lively atmosphere at Charlotte FC games. Sir Purrloin represents the team's commitment to the Charlotte community and serves as a symbol of team pride..

Reviews for "How Charlotte FC's Mascot Enhances the Game-Day Experience for Fans"

1. John - 2 stars - The Charlotte FC mascot is just plain boring. It lacks creativity and fails to bring any excitement to the game. It is simply a generic lion costume that you can find at any local party store. I was hoping for a mascot that would capture the spirit and energy of the team, but unfortunately, that was not the case. It's disappointing to see such a lackluster representation of the club.
2. Sarah - 1 star - The Charlotte FC mascot is a complete disappointment. It looks like something thrown together at the last minute without any thought or effort. The costume is poorly made and the design lacks any originality. It doesn't even stand out in the crowd, which defeats the purpose of having a mascot in the first place. I expected more from a professional sports team, and this mascot falls far short of my expectations.
3. David - 2 stars - The Charlotte FC mascot is a missed opportunity. It lacks personality and fails to connect with the fans. The design is uninspiring and forgettable. It doesn't do justice to the team's branding and identity. I was hoping for a mascot that would bring some excitement and entertainment to the game, but this one falls flat. Overall, it's a letdown and I hope the team considers revamping their mascot in the future.
4. Jessica - 3 stars - I wasn't impressed with the Charlotte FC mascot. While it's not terrible, it's also nothing special. The design is average and doesn't leave a lasting impression. It lacks the charisma and charm that many other mascots bring to the table. It's just there, without any significant impact. I was hoping for something more memorable, but unfortunately, this mascot didn't live up to my expectations.

Charlotte FC's Mascot: An Ambassador for the Sport and the City

Charlotte FC's Mascot: Spreading Cheer both on and off the Field

We recommend