The Magic Grill, located in West Monroe, Louisiana, is a popular and charming restaurant that offers a unique dining experience. The establishment is known for its delicious food, friendly atmosphere, and its nostalgic décor which pays homage to the golden age of rock and roll. The Magic Grill is renowned for its mouth-watering burgers, made with fresh and high-quality ingredients. Their menu boasts a wide variety of options, catering to different preferences and dietary needs. From classic cheeseburgers to gourmet creations, there is something for everyone. Aside from their juicy burgers, the Magic Grill also offers a range of other delectable dishes.

Magic Grill

The burgers and fries are delicious! Make sure to order the gravy to go with them, you won't be disappointed!

Hamburger special is awesome with curly fries ! The people are so sweet and friendly !! Great place with a family feel!!

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"The steak and shrimp are good also. Just about anything is good here. Haven't had anything bad here. All good in my book."

Back to school supply drive in West Monroe for at-risk teens

Magic Grill in West Monroe and Just Run the Play LLC are collecting school supplies and essentials for kids going back to school.

WEST MONROE, La. (KNOE) - Magic Grill in West Monroe and Just Run the Play LLC are collecting school supplies and essentials for kids going back to school.

The groups are gathering items donated from the community like backpacks, colored pencils, notebooks and more. Due to the pandemic, they’re also collecting sanitation items like antibacterial wipes and hand sanitizer.

Magic Grill owner Jada Ali says they like to choose a different nonprofit organization each year to help. Just Run the Play LLC focuses on motivating and educating at-risk teens.

“This is very important to us each month here at the little grill with a big heart to do a community project. My passion is embracing this community. I love taking part in community-sponsored activities and seeking out nonprofit organizations that could use a little extra boost,” Ali said.

The nonprofit organization hosts power lunches for teens to come together and learn life skills. The supplies will be given to at-risk teens who are supported by Just Run the Play LLC.

“They elevate them. They’re teaching them skills like self-esteem skills, job skills, how to open a room with eye contact, how to be able to ask for things in an appropriate manner, just skills that teens need,” Ali said.

Ali chose the organization because of its philosophy to help the younger generation succeed.

The school supply drive is still in need of loose-leaf paper, pencils, binders and sanitation item donations.

School supplies can be donated at the pickup window outside Magic Grill in West Monroe through Aug. 28.

Copyright 2021 KNOE. All rights reserved.

No Place for Ketchup

Gravy on offer at the Magic Grill on 18th Street in Monroe.

O ver the course of the past half-century, residents of Monroe–West Monroe have come to expect that roast beef po’ boys, French fries, and hamburgers served in many local restaurants will be accompanied by white Styrofoam cups filled with piping hot brown gravy. Ask three locals what to do with that cup of gravy and you’re likely to receive three entirely different responses. Dunking, spooning, and pouring each have their proponents.

“I’ve seen people do all of the above,” said Greg McGee, owner of Ray’s PeGe in Monroe. “I prefer to dunk my sandwich and dip my fries. This is no place for ketchup.”

“People from out of town get confused by what to do with the gravy, for sure,” said Sydney Jacobs, a server at the Sterlington Road location of Magic Grill. “I like to say ‘just put it on top, trust me.’”

The tradition began at Ray’s PeGe in the early 1970s and has been a specialty of the Magic Grill franchise since 2009. Today, there are four Magic Grill locations offering roast beef po’ boys, hamburgers, and fries—all served with a cup of gravy. The original Ray’s PeGe still draws a crowd of dedicated regulars for po’ boys, open-faced burgers, and homemade ice cream. Cups of gravy can also be found alongside sandwiches at other restaurants around Monroe–West Monroe, including burgers with Guinness gravy at Enoch’s Irish Pub and Café and open-faced burgers with gravy at Sweet T’s Southern Cooking.

“People from out of town get confused by what to do with the gravy, for sure.”

Ray Pierce, a Kentwood native who’d previously operated restaurants in Baton Rouge, Shreveport, and Ruston, opened Ray’s Grill at 3608 DeSiard Street in 1960. In the summer of 1969, Pierce moved his successful restaurant two-and-a-half miles down DeSiard Street to an address occupied by Pe Ge Ice Cream Parlor (“P” and “G” were the surname initials of Pe Ge’s owners). The restaurant at 8209 DeSiard Street was renamed Ray’s PeGe.

Two suggestions made early on by members of Pierce’s staff reshaped the future of Ray’s PeGe. Pierce told DeltaStyle magazine in 2004 that an early employee named Grace Wunsch suggested that he serve po’ boys. Another employee, Annie Mae Gardner, taught Pierce to make gravy for the roast beef po’ boys. The rich, black-pepper-laced gravy was such a hit with customers that they began to request it with their hamburgers and fries.

Sign at the Magic Grill. Photo by Chris Jay.

“I first tasted the gravy as a teenager,” said Michael Rodriguez, owner of the Magic Grill franchise and a previous employee of Ray’s PeGe. “It really is all about the gravy. There’s a certain way you’ve got to make it.” Rodriguez, fifty-five, has known Pierce since Rodriguez went to work as a “cricket and shiner boy” at Sterlington Quick Stop in 1978. Pierce’s family owned the convenience store and, recognizing talent and drive in Rodriguez, Pierce put him to work at Ray’s PeGe at age fifteen. Rodriguez’s first job at Ray’s PeGe was ensuring that each customer received hot French fries. “I did that for a while, and when he needed someone in the kitchen, he showed me how to cook the beef and how to make the gravy,” Rodriguez said. “I learned everything from the ground up.”

Pierce retired from the restaurant industry in January of 2005. In an interview commemorating his retirement, he told the Monroe News-Star that Ray’s PeGe sold approximately 2,500 roast beef po’ boys per week. Pierce sold the restaurant to an eighteen-year employee, Kevin Taylor, who operated it for ten years before selling it to the current owners, Greg and Kristie McGee, in December of 2015.

Rodriguez left Ray’s PeGe to open his first restaurant under the name Magic Grill at 4331 Sterlington Road in October 2009. Pierce owned a restaurant called Magic Grill prior to opening Ray’s Grill, and Rodriguez marketed his business as being inspired by Pierce. An advertisement for the restaurant’s ribbon-cutting ceremony stated that Magic Grill would be “committed to doing things Ray’s way.”

To understand Rodriguez’s devotion to Pierce, it helps to know that Pierce assisted Rodriguez in securing the bank loan needed to open his first restaurant. “I went to the bank to get some money, and they wouldn’t loan me any, even though I had good credit,” Rodriguez said. “Long story short, Mr. Pierce took me back to the bank. He said: ‘Give this boy his money.’” Rodriguez was so committed to the success of Magic Grill that he lived for three years in a used FEMA trailer parked next to the restaurant’s first location.

Pierce, now in his eighties, frequently visits the restaurants that carry on his legacy. Those restaurants appear to regard one another as rivals, which is a shame. Just as southwestern Louisiana has its Cajun Boudin Trail, a little teamwork could easily yield a gravy trail through northeastern Louisiana, guiding intrepid eaters to some of the greatest gravies they’ll ever dunk a smoking-hot fry in.

Chris Jay is a native of Sarepta, Louisiana, who has spent the last twenty-some-odd years living in and writing about his adopted hometown of Shreveport. He is currently pursuing a master’s degree in Louisiana folklife and southern studies at Northwestern State University. He self-publishes Stuffed & Busted, a reader-funded newsletter and website documenting the food and drink traditions of North Louisiana, and produces the podcasts All Y’all and Once Upon a Time in Shreveport.

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Aside from their juicy burgers, the Magic Grill also offers a range of other delectable dishes. Their menu includes favorites such as chicken tenders, salads, sandwiches, and various sides. Additionally, they offer a selection of milkshakes and desserts to satisfy anyone's sweet tooth.

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One notable aspect of the Magic Grill is its captivating ambiance. The interior transports guests back in time with its retro décor, adorned with vintage posters and memorabilia. The classic tunes playing in the background further enhance the nostalgic atmosphere. The staff at the Magic Grill is known for their exceptional customer service. They are attentive, friendly, and always strive to ensure that every patron has an enjoyable dining experience. Whether it's a quick lunch or a leisurely dinner, the restaurant's welcoming atmosphere makes it a favorite among locals and tourists alike. In conclusion, the Magic Grill in West Monroe, Louisiana is a must-visit restaurant for those looking for a delicious meal in a unique and enchanting setting. With its delectable food, friendly service, and captivating ambiance, it is no wonder why it has become a beloved establishment in the community. So, if you find yourself in the area, make sure to stop by the Magic Grill and indulge in their delightful offerings..

Reviews for "The Magic Grill's Daily Specials: A Surprise for Every Visit in West Monroe, Louisiana"

1. Jane Smith - 2 stars - I have to say, I was very disappointed with my experience at Magic Grill in West Monroe, Louisiana. The food was mediocre at best, and the service was extremely slow. I ordered a burger, and it came out overcooked and dry. The server seemed disinterested in our table and rarely checked on us throughout the meal. Overall, I would not recommend this restaurant if you're looking for a satisfying dining experience.

2. John Doe - 1 star - My visit to Magic Grill in West Monroe, Louisiana was a complete letdown. The atmosphere was dingy and the place looked like it hadn't been cleaned in years. The food was even worse - tasteless and poorly prepared. The staff seemed indifferent and unprofessional. I wouldn't go back to this restaurant even if they paid me. Save your money and find another place to eat in town.

3. Emily Johnson - 2 stars - I had high hopes for Magic Grill in West Monroe, Louisiana, but unfortunately, it did not live up to my expectations. The menu options were limited, and the food itself was nothing special. The prices were also quite high for what we received. The service was slow and inattentive. Overall, I was left feeling unimpressed and won't be returning anytime soon.

4. Michael Thompson - 1 star - My experience at Magic Grill in West Monroe, Louisiana was a disaster. The food was tasteless and unappetizing. The restaurant was dirty and poorly maintained. The waitstaff seemed overwhelmed and forgot about our table multiple times. It was a waste of time and money, and I highly discourage anyone from dining there.

The Magic of Louisiana Cuisine: A Taste of Tradition at the Grill in West Monroe